Bright One Annual Report 2011


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Our 2011 Annual Report which was presented at our AGM on 3 April 2012 at Edelman, London, UK

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Bright One Annual Report 2011

  1. 1. Annual Report 2011 Presented at the Bright One AGMEmail: Twitter: Facebook: *
  2. 2. Founder’s NoteWhen speaking about Bright One, one of the most comment questions I get asked is "How do you fit itin?" After all, Bright One is 100% run by volunteers, just like it has since we started the organisationtowards the end of 2008.My reply? Its down to the fantastic community we have.But its not just the volunteers that work directly on the charitable projects that ask for our help(although they are arguably the most vital part), but the management team who ensure the smoothrunning of the organisation in the background, our advisors who give us advice or direction, and thewider supporters of our cause who provide support where they can, right down to every retweet we geton Twitter and every like on Facebook.The third year of Bright Ones existence has been just as exciting as the first two, and the communityhas grown even more: from running more events (Bright One Socials, The PR Prom) to expanding therange of service we offer (Bright Works, Charity Clinics). Weve now completed over 40 projects,committed over 10,000 hours of volunteers hours worth over £1.5 million in equivalent service fees.It all counts. Theres still lots more charities that need our communitys help.And if youre reading this message, then you are part of the Bright Onecommunity too.Welcome - we hope you like what you find and help us in our cause!Ben Matthews, FounderEmail: Twitter: Facebook: *
  3. 3. About Bright OneWho we are? A volunteer-run communications agencyWho do we work with? The third sector, including charities and social enterprisesWhat do we believe in? Charitable organisations should have access to affordable communications resourcesWhat do we do? We help organisations get their messages heard We provide opportunities for professionals to train and develop skills by working for the sectorHow do we do it? We provide a full service communications consultancy and support from a team of junior and senior professionalsWhat do you get? Valuable communication expertise at a low cost Email: Twitter: Facebook: *
  4. 4. 2011 ClientsEmail: Twitter: Facebook: *
  5. 5. Social ImpactBright One is run 100% by volunteers.Bright One has delivered:- 10,000 volunteer hours of communications expertise- Worth £1,500,000 in equivalent service fees- To 40 charitable organisations- Over the last three yearsAnd of our volunteers:- 85% said that volunteering for Bright One had improved their communications skills and expertise- 100% said that it had improved their industry network and contacts- 100% said that it had increased their understanding of the third sectorEmail: Twitter: Facebook: *
  6. 6. Case Study: Beyond YouthProject Scope:1. Complete branding and logodesign for the main organisationand two services2. Website redesign, includingcustom templateimplementationProject Value:£15,000Clients View:“The logos are great! They lookdynamic smart and clear. Andits great to have our brilliantwebsite up”Who was involved?Ghislain Rubio de TeranAdam Montague Email: Twitter: Facebook: *
  7. 7. Case Study: MTV Staying AliveProject Scope:Complete copy rewrite for theFoundations Impact Report, tomake the report to sound morepunchy, concise, and lively –capturing a young, energeticorganisation.Project Value:£5,000Clients View:“Thanks so much for your workon this. We are really happywith it and so glad we workedwith you!”Who was involved?Sophie De Albuquerque Email: Twitter: Facebook: *
  8. 8. Bright WorksBright Works is a task-based volunteeringplatform that gives causes an easy way toconnect with skilled volunteers in an effective,simple-to-use and easy-to-get-started way.Found at, the websitelets third sector organisations connect with apool of communications volunteers for small,one-off projects through microvolunteering.Bright One launched Bright Works in 2011,involved over 100 projects and 375 volunteersto date, and is working to develop theplatform further. Email: Twitter: Facebook: *
  9. 9. Awards In 2011 Bright One received the award for third place in the Discover E- Volunteering competition, the only competition in Europe which aims to promote the most interesting projects in which volunteers help others via the Internet. Over 80 applications from organisations from 19 European countries were received and the presentation was held at the Gala of Volunteering, the final event of the European Year of Volunteering 2011.Email: Twitter: Facebook: *
  10. 10. AwardsOur volunteer – Oana Munteanu –was selected as one of the TeamLondon Stars in the Mayor ofLondon’s latest volunteeringprogramme.Team London is a programme whichaims to make volunteering easier todo and easier to find out about andthe focus is on areas such as cuttingcrime, improving quality of life andincreasing youth opportunities.The recently launched advertisingcampaign included our brilliantvolunteer Oana as one of the TeamLondon Stars, who have all beenawarded due to their volunteeringefforts in the capital.Email: Twitter: Facebook: *
  11. 11. In The Industry Bright One actively contributes to the wider community as an organisational member of the Public Relations Consultants Association, The Chartered Institute of Public Relations Fifth Estate group, and of Charity Comms - the trade body of charity communicators. Bright One also acts as the PR partner for the Big Venture Challenge, an investment programme for social enterprises, as well as speaking regularly at industry events and at universities.Email: Twitter: Facebook: *
  12. 12. PR Prom Bright One’s inaugural PR Prom took place in February 2012 at Shoreditch Town Hall in London with 250 of the UK’s top PR agency professionals turning out to support Bright One.Email: Twitter: Facebook: *
  13. 13. Management TeamThe Bright One Management Team are responsible for setting the overall strategyand direction of the organisation, as well as managing the daily tasks andprocesses needed to ensure that Bright One operates in efficient and effective way. Ben Matthews, Founder Tove Nordstrom, Executive Assistant Hayley Chow, Volunteer Manager Dan Howe, Bright Works Project Manager Sophia Malaspina, New Business Executive Jon Penny, Advisor Zoe Amar, Advisor Email: Twitter: Facebook: *
  14. 14. SupportersEmail: Twitter: Facebook: *
  15. 15. Thank you! the volunteer-run comms agency for the third sectorEmail: Twitter: Facebook: *