Isn’t data
just for geeks?
ROB HICK
Isn’t data just for geeks?
YESTERDAY

TODAY

TOMORROW

slow data

fast data

faster data

slow reporting

slow reporting

fast reporting

slow decisi...
What’s the solution...
MORE GEEKS?
What’s the solution...
MORE GEEKS?

It’s not enough
BIG DECISIONS
everybody

NOT
BIG DATA
just geeks
Most People
Don’t Like Data
THEY JUST WANT ANSWERS
DATA
Statisticians
Geeks
CRM
BI

DECISIONS
Decision Makers
Marketing
Strategy
Insight
DATA
Statisticians
Geeks
CRM
BI

DATA
DECISIONS
EXPERIENCE
Decision Makers
Marketing
Strategy
Insight
Data Experience
SO WHAT?
5 Tips
FOR A BETTER DATA EXPERIENCE
Tip #01
START WITH THE QUESTION & THE CONTEXT
Tip #02
THINK OUTSIDE THE SILOS
Tip #03
DO I NEED STATISTICS?
Tip #04
ENGAGE, VISUALISE & ENCOURAGE
Tip #05
ITERATE AND LEARN
NOT just pretty design

DATA EXPERIENCE
NOT just big data

BIG DECISIONS
NOT just geeks

EVERYONE
come and see us at
stand #2

Thank You
ROB HICK

@robhick

@brightnorth

#dataexperience

rob.hick@brightnorth.co.uk
www.b...
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
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Rob Hick - Isn't Data Just For Geeks?

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In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics... you name it, we can measure it. Making sense of all this data, finding patterns, using it to make quicker, faster, value-adding decisions requires loads of support from IT, a stats team and even then, it’s only geeks that can understand it. Right? Wrong? We’ll tell you why things don’t need to be that way.

Rob Hick - Chief Data Scientist - Bright North

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Rob Hick - Isn't Data Just For Geeks?

  1. 1. Isn’t data just for geeks? ROB HICK
  2. 2. Isn’t data just for geeks?
  3. 3. YESTERDAY TODAY TOMORROW slow data fast data faster data slow reporting slow reporting fast reporting slow decisions fast decisions lightning decisions
  4. 4. What’s the solution... MORE GEEKS?
  5. 5. What’s the solution... MORE GEEKS? It’s not enough
  6. 6. BIG DECISIONS everybody NOT BIG DATA just geeks
  7. 7. Most People Don’t Like Data THEY JUST WANT ANSWERS
  8. 8. DATA Statisticians Geeks CRM BI DECISIONS Decision Makers Marketing Strategy Insight
  9. 9. DATA Statisticians Geeks CRM BI DATA DECISIONS EXPERIENCE Decision Makers Marketing Strategy Insight
  10. 10. Data Experience SO WHAT?
  11. 11. 5 Tips FOR A BETTER DATA EXPERIENCE
  12. 12. Tip #01 START WITH THE QUESTION & THE CONTEXT
  13. 13. Tip #02 THINK OUTSIDE THE SILOS
  14. 14. Tip #03 DO I NEED STATISTICS?
  15. 15. Tip #04 ENGAGE, VISUALISE & ENCOURAGE
  16. 16. Tip #05 ITERATE AND LEARN
  17. 17. NOT just pretty design DATA EXPERIENCE NOT just big data BIG DECISIONS NOT just geeks EVERYONE
  18. 18. come and see us at stand #2 Thank You ROB HICK @robhick @brightnorth #dataexperience rob.hick@brightnorth.co.uk www.brightnorth.co.uk

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