In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics... you name it, we can measure it. Making sense of all this data, finding patterns, using it to make quicker, faster, value-adding decisions requires loads of support from IT, a stats team and even then, it’s only geeks that can understand it. Right? Wrong? We’ll tell you why things don’t need to be that way.
Rob Hick - Chief Data Scientist - Bright North
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