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  • 1. The Use of Social Media at UTHSCSAUTHSCSA School of Health Professions Grand RoundsFebruary 10, 2012Bridgett Piernik-Yoder, PhD, OTRLuke Rosenberger, MLIS
  • 2. Objectives• Discuss the purpose of social media in health sciences education• Identify some uses of social media at UTHSCSA• Discuss UTHSCSA activities over the past year related to use of social media
  • 3. What comes to mind when youhear the term, social media?
  • 4. Social Media Tools • Social networks – Facebook – Yammer – LinkedIn • Publishing platforms – Twitter – iTunesU – Blogging tools • Media content – You Tube – Vimeo – Flickr – Slideshare • Collaboration – Google +
  • 5. Purpose of Social Media Information Sharing Building Collaborationrelationships Communication as Active Dialogue
  • 6. Multidirectional Communication Community PatientsStudy participants Institution Colleagues Alumni FacultyStudents Peers(potential & current)
  • 7. Some things to think about• What do you want to achieve?• Who is your intended audience?• Who will manage the effort?• Are you prepared to handle feedback?• How will you measure the success of your efforts?
  • 8. Use of FacebookCommunicate news and events for institutions and departments
  • 9. Use of TwitterDrive content regardingfaculty and staff, students,patients, research, news,and events
  • 10. BlogsUse of blogs• “Insider” perspective• Create forum for interaction• Address current issues• Specific topics
  • 11. Use of You TubeShare information, studentactivities, presentations,patient stories, interviews,and special events
  • 12. Use of flickrShare photos of eventsand activitiesHost photo contests
  • 13. Student Use Hopkins Interactive• “Open, uncensored information about student life”• Student blogs• Twitter• YouTube• iphone Apphttp://www.hopkins-interactive.com/
  • 14. Teaching and Learning• Information on use is more disperse• Evidence of – Facebook, WordPress for class sites – YouTube for clinical examples – faculty and students – Google wave for collaboration• Courses related to digital technologies
  • 15. Social Media Management• Matching the tool to the purpose• Identifying personnel to manage it• Part of a larger strategy
  • 16. Concerns• HIPAA• Negative experiences – patients, students, faculty & staff• Solution – SM is an extension of communication policy
  • 17. UTHSCSA Activities• PrISM - http://prismsa.wordpress.com/
  • 18. UTHSCSA Guidelines
  • 19. Resources• UTHSCSA – PrISM – UTHSCSA Library classes• In the community – ActionCampSA – Business/Media/Public Relations Group
  • 20. Summary