1. Client : PayPal Country : SingaporePublication : SG EntrepreneursDate : 25 October 2012Topic : TransAsia Airways lets customers buy airplane tickets via FacebookURL : http://sgentrepreneurs.com/2012/10/25/transasia-airways-lets-customers-buy- airplane-tickets-via-facebook/Visitorship : 37,726 (site-wide)TransAsia Airways lets customers buy airplane tickets via FacebookOctober 25, 2012 by Guest ContributorTransAsia Airways has introduced a “Book My Flight” tab on their Facebook page,allowing travelers to make their airline ticket purchase using PayPal without even leaving Facebook.This is the first Singapore example of social media sales in the travel industry.Social media has influenced many industries, changing the consumer’s travel decision-makingthrough deals and photos shared by their social network. According to consulting firm, EyeForTravel,the 2012 report ‘Social Media & Mobile Travel’ says that with 7 in 10 travel brands professed that
2. social media has improved their engagement with customers, as well as generated direct bookingsfrom social media sites.People who have purchased tickets via the airline’s Facebook Page are students, couples, youngworking adults and new families. They prefer travelling on their own itineraries, range from 25 – 34years of age, and consist of a high ratio of females. They belong to the fastest growing segment ofthe travel market, making up 50% of the purchases.It’s no coincidence that these customers are the same ones who grew up with social media as a partof their daily lives, choosing to research destinations and interests online — via Facebook, blogs andonline guides.A majority of these IT-savvy customers are already PayPal users, hence the integration of TransAsia’sbooking engine with PayPal’s payment services has streamlined and simplified the purchasingprocess for customers, which is a critical for user-experience.Currently, only a handful of airlines have adopted a Facebook ticket-purchase feature — DeltaAirlines, Swiss Airlines, Air New Zealand, Easyjet and Lufthansa.Launched in May 2012, the ‘Book My Flight’ tab on TransAsia Airways’ Facebook page has seen over200 return flights sold through Facebook in the first three months.TransAsia Airways is a full-service airline established since 1951, and offers daily flights fromSingapore to Taipei, and was recently honoured by Global View Magazine with “The BestInternational Airline Service Award 2011.”About the authorSharon Yar is a self-confessed Coca-Cola addict, paper model maker, aspiring karaoke superstar –and also Creative Entrepreneur at Peepshow Creative. With close to 16 years of experience inconsumer advertising, her portfolio of clients includes Singapore Airlines, Volkswagen, Sony, Nike,Levi’s, Tiger Beer, Chivas Regal, Raffles Hotels and Four Seasons. She has developed campaignsacross a wide range of channels, including Corporate Identity, Web Design, Digital, Social Media andApp Development. Want to know more? Email Sharon at yar (at) peepshowcreative.com or connectwith her on LinkedIn.