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A little about Bridget Hollenback.

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  1. 1. To get noticed in this<br />day and digital age it would seem necessary<br />to do something outside<br />But, my first idea probably <br />would have gotten me arrested.<br />So, I put this together instead…<br />the box.<br />845.750.9948<br />bkhollenback@gmail.com<br />
  2. 2. Today’s job market is packed with a multitude of perfectly<br />qualified candidates sitting and waiting for their dream job.<br />I don’t want to wait. Patience has never been my strong point.<br />
  3. 3. Who is Bridget Hollenback?<br />Bridget Hollenback is a vanguard in the study of New Media Psychology. She is one of the first people in the country to be awarded a Masters Degree in Media Psychology and Social Change from Fielding Graduate University.<br />Job<br />(Inside Bridget’s head)<br />
  4. 4. Hold it.<br />I should actually stop talking about<br /> myself in the third person. <br />That is really creepy.<br />Sorry…<br />OK. Moving on…<br />
  5. 5. What is Media Psychology?<br />Everyone I meet asks me what Media Psychology is. <br />Media Psychology studies how people produce, share, and consume technology & media. The goal is to understand its impact on both the individual & society as a whole. <br />
  6. 6. With the ever increasing degree and evolving nature of social media and new technology, this knowledge becomes key in today’s marketplace. <br />Media Psychology has its base in cognitive, social, and positive psychology. This background has provided me with a strong understanding of how and why people react they way they do.<br />
  7. 7. This becomes incredibly useful when thinking about:<br />Innovation, <br />Branding,<br />Digital Media,<br />& <br />Prosocial Change<br />
  8. 8. Speaking of Prosocial Change…It’s all about the Story!!<br />One of the most powerful ways to<br />connect with someone is through a narrative or story that resonates with them.<br />Having been an avid reader since childhood, I could have told you this a long time ago. <br />(A younger Bridget coming from the library)<br />
  9. 9. But who knew it would form the basis for my thesis?<br />While working on my Master’s thesis last year, I ended up traveling to Africa with a non-profit organization called<br />(I was here)<br />
  10. 10. Transmedia Storytelling<br />I combined my love<br />of compelling <br />storytelling with my<br />desire to help this <br />non-profit and<br />devoted my thesis to<br />the creation of a <br />comprehensive <br />Transmedia Storytelling <br />model which can be <br />used by advocacy <br />organizations . <br />
  11. 11. Creativity + Relatability = Resonance<br />The goal was to increase engagement and create a more resonating connection with potential donors and supporters through the sharing of compelling narratives.<br />Dispersing these different stories across numerous media platforms allows for a wider audience base and creates the potential for a master narrative which emerges bigger than the sum of its parts.<br />
  12. 12. We can’t wait, we have to make it happen.<br />The director of the Face to Face AIDS project<br />was so taken with the model, that he is now <br />pursuing grant money to implement the program.<br />But, I didn’t feel I could wait that long…<br />While in Malawi the first time (I went back again by myself four months later), I met a young man named Aubrey. His story of loss, challenge and difficulty deeply moved me. <br />His intellect was so strong and his desire to learn palpable. I felt passionately that Aubrey needed to go to university and be given the chance to create his own wonderful story. I decided he couldn’t wait for the grant money. <br />(Aubrey)<br />
  13. 13. The power of social media<br />So, I decided to apply some elements of my thesis campaign to help Aubrey.<br />(Bridget and Aubrey, January, 2011)<br />In under three months, I was able to launch a new University Scholarship Fund, and raise enough money to send Aubrey to university (he is finishing up his first semester)! Yaaay, Aubrey!<br />
  14. 14. A perfect example<br />This seems a perfect example of how impactful<br /> the confluence of narrative and media can be.<br />.<br />
  15. 15. Life Before Grad School<br />Before I went back to school for my Masters, I was a consultant working with NPR & PBS stations nationwide.<br />I worked with them on improving the content and quality of their websites and helped them understand and utilize web analytics to better qualify performance.<br />
  16. 16. Rock and Roll<br /> I also worked for many years in the music industry in New York, Boston, and Los Angeles. <br />I spent a lot of time on tour buses, in the backs of limos , on music video sets, and backstage at venues. A lot of time…<br />
  17. 17. Hold on.<br />That kind of makes me sound like a groupie, no?<br /> No!!! <br />I was actually (stop looking at the picture) the<br />Vice-President of Strategic and Field Marketing at Wind-up Records, <br /> and the<br />New York Marketing Director at Virgin Records.<br />
  18. 18. Bottom line…I am a branding superhero!<br />I have experience<br />combined with a forward thinking graduate degree.<br /> And, in case you can’t tell, I still manage to not take myself too seriously.<br />(Caveat: This isn’t really me.)<br />
  19. 19. So? Just out of curiosity…<br />Did you find this a little more compelling than all of the old school, paper resumes your are used to drowning in?<br /> I hope so. Perhaps your organization will feature prominently in the next chapter of my story.<br /> I look forward to hearing from you.<br />Bridget Hollenback <br /> bkhollenback@gmail.com<br />845.750-9948<br />