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Smarter Healthcare Using
       Social Media
      Effective Use and Impact
Presented by: Bridget Forney & Amy Burke
What is Social Media?
 Where individuals are in
  communities that share ideas,
  interests, or are looking to meet
  peo...
Social Media in Healthcare today…
         BLOGS                                     SOCIAL
                              ...
The Pew Internet Project estimates that about




       80%
of internet users
          have
        looked
         onli...
These conversations are taking
  place with or without you.
                        you




  Embrace and engage to connec...
Why consumers are
     attracted to social media…
People trust “a person like me” more than
 business, government or medi...
What can social media do for you?
Fundraise
Publicize events
Share video and photos
Gather and respond to patient test...
Social Media Platforms
Connects people with
 family, friends, colleagues,
 and those with similar
 interests
Users “Like” or join
 networks org...
Patients                         Media
Facebook USERS
                                    Volunteers



                 P...
Why join Facebook?
                  Strengthen your brand
                   through Page customization
                ...
Hospitals on Facebook fall in
    to four categories:

    Individual Hospitals
    Specialty Hospitals
    Children’s ...
OSF Saint Francis Medical Center




                              Effective use of
                              photo an...
Kennedy Krieger Institute
How can I optimize my
         Facebook Page?
Engage people who “Like” you
Update frequently
Respond to comments
Start...
Facebook Causes Application
A crash course in FBML
   (Facebook Markup Language)



Waffil.com
Facebook.com/Waffil
Jonathon Gates
Phone: 619-543-1405 ...
What is                      , anyway?
Cross between instant messaging and blogging
 that allows users to send short (140...
Searches allow
   Your        you to find
  Twitter      tweets
  Sidebar      containing the
               same term or
...
Why tweet?
Find new audiences
Join the conversation
Promote
 hospital/foundation news
 and events
Strengthen your bran...
@BackusHospital
    Backus Hospital is a community hospital in Norwich,
    CT. They recently Tweeted pictures of the hosp...
@StJude
                 St. Jude Children’s Research Hospital in Memphis, TN.
(St. Jude is also the most popular hospital...
Best Practices
                Build relationships
    Include a bio and custom background
        Be prepared to addre...
5 additional ways to use
    social media after this
        presentation:
Tweet live procedures
Train medical personnel...
Healthcare Communications
      & Social Media
      Join a weekly Twitter
  conversation about Healthcare
 communications...
Quicklinks
Mashable Social Media Guide: the world’s largest blog focused
  exclusively on Web 2.0 and Social Media news ht...
In conclusion…

Improve patient care
Gain media coverage/connect with media
Attract new patients and staff
Fundraising...
Questions or comments?
          Contact us:
           Amy Burke
      Aburke@profilespr.com
   www.Twitter.com/AmyBurke0...
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
Smarter Healthcare Using Social Media
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Smarter Healthcare Using Social Media

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This presentation explains how to use social media in the health care industry effectively and the finer elements and available opportunities using Facebook and Twitter, specifically.

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  • http://docs.google.com/viewer?a=v&q=cache:Jb0aBwM6iJ8J:www.pewinternet.org/~/media//Files/Reports/2008/PIP_Health_Aug08.pdf.pdf+The+Engaged+E-Pateint+Population+Study&hl=en&gl=us&pid=bl&srcid=ADGEEShfEk0odPT1P4dGpX9OE2PAqPTYbBEeed5um7M4Ep4hyTYEWkxt-aT4ZV1yAZr_sgzmIOl3c2He22AbEC-kEcEwl2xaklmKNCbtuHVsvHv0v7rYggp5b-oCTNfmfSZjPdXWPw6F&sig=AHIEtbTvif3yT_LaXo7C8eY2hOXPkaAFJw
  • # Too many organizations link repeatedly or even exclusively to their own Web sites. This comes off as very self-serving. If one of your experts in quoted in a news article, link to the news article—not your own press release about the article. # Some organizations go overboard trying to include fun but meaningless posts along with useful, hospital-specific posts. An occasional light note—thanking everyone who's been following your Twitter account or who helped with a certain event—is fine. But don't wish everyone a cheery good morning every single morning. #On the other hand, some organizations aren't showing any personality at all in their posts. Robotic messages with the same kind of content (links to press releases for example) is boring and repetitive. Throw something in there every once in a while that proves your posts are written by a human being.
  • Henry Ford Hospital was one of the first hospitals to tweet a live procedure from an operating room. Docs, medical students, and others followed along on twitter as surgeons tweeted short updates on a kidney surgery to remove a cancerous tumor. The tactic effectively created excitement and raised public awareness for the organization. Doing something like this can also attract new pateints and recruit medical personnel. In training medical personnel using social media, you can turn the group to the web to create a discussion using a hashtag. This is a great way for employees to feed off of each other’s ideas and get a conversation going. You can also share slideshows, videos or pictures using social media (YouTube, Flickr, Slideshare). Making your lesson almost viral. 70% of journalists now use social networks to assist reporting (PRWeek) Why not leverage these social media channels and achieve coverage in mainstream and industry pubs. When disaster strikes, hospitals can turn to social media to issue timely updates and news. Emergency room access, visiting hours and hospital operation status, re-tweet news from Red Cross and communicate with reporters. Share timely information regarding symptoms, diseases, medications and treatments (re-tweet other news sources broadcasting timely news in these areas)
  • http://business.twitter.com/twitter101
  • Transcript of "Smarter Healthcare Using Social Media"

    1. 1. Smarter Healthcare Using Social Media Effective Use and Impact Presented by: Bridget Forney & Amy Burke
    2. 2. What is Social Media?  Where individuals are in communities that share ideas, interests, or are looking to meet people with similar ideas and interests  Social media forums open up a line of communication that is two-way, which gives “fans,” “members,” “followers” as well as the hospital or foundation an opportunity to voice an opinion
    3. 3. Social Media in Healthcare today… BLOGS SOCIAL NETWORKING DiabetesMine.com A straight talk and PatientsLikeMe.com encouragement blog for people Share your treatment experiences. living with the disease. Find patients just like you. Learn from others who know. HealthMatters Healthline.com/blogs PODCASTS A collection of weblogs by Johns Hopkins Medicine Podcasts Healthline professionals. www.hopkinsmedicine.org/ mediaii/podcasts.html WebMD.com A weekly podcast looking at the top medical stories of Leading source for the week for people who want to become informed health and medical news participants in their own health care. and information.
    4. 4. The Pew Internet Project estimates that about 80% of internet users have looked online for health information.
    5. 5. These conversations are taking place with or without you. you Embrace and engage to connect with patients and build lasting relationships
    6. 6. Why consumers are attracted to social media… People trust “a person like me” more than business, government or media figures Seeking a conversation, not a one-way advertisement Trust, transparency, dialogue, honesty
    7. 7. What can social media do for you? Fundraise Publicize events Share video and photos Gather and respond to patient testimonials Share media coverage Start a conversation Improve customer/patient service
    8. 8. Social Media Platforms
    9. 9. Connects people with family, friends, colleagues, and those with similar interests Users “Like” or join networks organized geographically, professionally by industry or educationally by school, among other classifications
    10. 10. Patients Media Facebook USERS Volunteers People Businesses Nonprofits
    11. 11. Why join Facebook?  Strengthen your brand through Page customization  Network with people and businesses  Communicate with people who “Like” you through direct and targeted messages  Measure your success through Facebook Insights  Fundraise! Over 400 Million users worldwide!
    12. 12. Hospitals on Facebook fall in to four categories: Individual Hospitals Specialty Hospitals Children’s Hospitals Health Systems
    13. 13. OSF Saint Francis Medical Center Effective use of photo and video •Over 1,500 “Likes” to date •Over 50 photo albums •Frequent updates •“Favorite Pages”
    14. 14. Kennedy Krieger Institute
    15. 15. How can I optimize my Facebook Page? Engage people who “Like” you Update frequently Respond to comments Start conversations Advertise events Share photos and video “Favorite Pages” Clean up your tabs! Use Causes Tab Target your audience Use FBML
    16. 16. Facebook Causes Application
    17. 17. A crash course in FBML (Facebook Markup Language) Waffil.com Facebook.com/Waffil Jonathon Gates Phone: 619-543-1405 Ext. 7102 Jgates@waffil.com FBML gives your page a tab (name of your choosing) to add organized content.
    18. 18. What is , anyway? Cross between instant messaging and blogging that allows users to send short (140-character) updates in which they answer the simple question, “What are you doing?” Users create formal and informal connections, which establishes numerous and interconnected networks of users. Over 100 million users!
    19. 19. Searches allow Your you to find Twitter tweets Sidebar containing the same term or hashtag Lists allow Find out what you to group people are people you talking about follow under in your area categories (I.e. health reporters)
    20. 20. Why tweet? Find new audiences Join the conversation Promote hospital/foundation news and events Strengthen your brand through profile customization Friendraise
    21. 21. @BackusHospital Backus Hospital is a community hospital in Norwich, CT. They recently Tweeted pictures of the hospital’s “first baby of the New Year.” Who doesn't love babies? Other ways they’re using Twitter: Asking general questions to engage the hospital’s audience. (If Sanjay Gupta becomes the U.S. Sugeon General, what would you ask him?) Posting safety tips (change those smoke alarm batteries). Posting health reminders (get those flu shots). Providing links to cross-promote other products (read our monthly health magazine).
    22. 22. @StJude St. Jude Children’s Research Hospital in Memphis, TN. (St. Jude is also the most popular hospital Page on Facebook with over 88,000 fans.) Ways they’re using Twitter: Announcing accomplishments (St. Jude Ranked No. 1 Pediatric Oncology Hospital). Generating excitement about successful fundraising events and thanking fundraisers (marathoners raise $2 million for hospital). Posting new research findings and overviews of topics such as cancer diagnosis and care.
    23. 23. Best Practices Build relationships Include a bio and custom background Be prepared to address concerns Retweet Post links to articles/sites even if they aren’t about your company Provide value Have personality - inspire conversation Most importantly, participate!
    24. 24. 5 additional ways to use social media after this presentation: Tweet live procedures Train medical personnel Reach mainstream media Communicate in times of Crisis Provide accurate information to patients
    25. 25. Healthcare Communications & Social Media Join a weekly Twitter conversation about Healthcare communications and social media www.healthsocmed.com @HealthSocMed #hcsm
    26. 26. Quicklinks Mashable Social Media Guide: the world’s largest blog focused exclusively on Web 2.0 and Social Media news http://mashable.com Inside Facebook: provides up-to-date news and market research on Facebook for developers and marketers http://www.insidefacebook.com Non-profits on Facebook: a resource for non-profits and other organizations built to help you harness the power of Facebook http://www.facebook.com/nonprofits Wild Apricot’s Non-Profit Technology Blog: how to promote your non-profit’s cause on Facebook in five easy steps http://www.wildapricot.com/blogs/newsblog/archive/2007/06/05/ six-simple-ways-to-promote-your-cause-on-facebook.aspx 10 Twitter tips for Nonprofit organizations http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprof it_organizations http://muckrack.com Find journalists on Twitter by beat, outlet or location
    27. 27. In conclusion… Improve patient care Gain media coverage/connect with media Attract new patients and staff Fundraising & Friendraising A healthy investment Monitor & Measure!
    28. 28. Questions or comments? Contact us: Amy Burke Aburke@profilespr.com www.Twitter.com/AmyBurke02 (@AmyBurke02) Bridget Forney Bridget@profilespr.com www.Twitter.com/BridgetForney (@BridgetForney)
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