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Surveyi2i : Survey Analysis User Guide

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Surveyi2i is a cloud-based survey analysis platform that helps market researchers and business managers simplify the process of analysing, collaborating and deriving actionable insights from survey …

Surveyi2i is a cloud-based survey analysis platform that helps market researchers and business managers simplify the process of analysing, collaborating and deriving actionable insights from survey data. The comprehensive and advanced features of Surveyi2i empowers organizations to enhance speed and productivity of deriving insights and automate key management dashboards. Free Trial at http://bit.ly/12ZWRQc

Know more about Surveyi2i at: http://www.bridgei2i.com/surveyi2i.html

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  • Hi Drchiao - Appreciate your inputs on Surveyi2i. However i am little surprised by your comments on the company / tool without actually using the tool. Not sure about the basis of your comment.
    We are undoubtedly a Big Data and Analytics company. However we do not claim Surveyi2i to be a big data product anywhere. Survey data analysis mostly does not need big data technology and Surveyi2i is designed to be simple analytics application helping a business user to draw necessary insights from the data without being a data scientist or programmer. Having said that, we are very open to more constructive feedback and would love to learn more to further fine-tune the app. Happy to demo the actual purpose of the app and see if it solves your real needs.
    Prithvijit Roy
    CEO, BRIDGEi2i
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  • 1. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact User Guide
  • 2. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact BRIDGEi2i COMPANY OVERVIEW BRIDGEi2i is an Analytics Solutions company partnering with businesses and institutions globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i provides analytics solutions to business managers enabling them to drive data based decision making in their day to day work and to help solve complex business issues using analytics. BRIDGEi2i is focused on helping companies build the BRIDGE from INFORMATION to INSIGHTS to IMPACT.  INFORMATION - Manage and use large volumes of data from sources inside and outside a firm which may be providing meaningful information for the firm.  INSIGHTS - Mine the data with sophisticated statistical or mathematical techniques and tools to find underlying insights.  IMPACT - Use the identified findings and insights to make meaningful changes in the business strategy to realize incremental top-line or bottom-line impact. BRIDGEi2i intends to elevate enterprises to a new gradient where informed decision making can multiply value manifold. The power of analytics in transforming businesses is unassailable and BRIDGEi2i would like to be the catalyst in bringing about the change. TO KNOW MORE ABOUT US: Website: www.bridgei2i.com LinkedIn Profile: http://www.linkedin.com/company/bridgei2i-analytics-solutions Twitter: @BRIDGEi2i SlideShare: http://www.slideshare.net/Bridgei2i/
  • 3. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact INTRODUCTION TO Surveyi2i..................................................................................................................4 Surveyi2i STRUCTURE..............................................................................................................................4 1: Managing your data and analysis assets.........................................................................................5 2: Data Management Space................................................................................................................6 3: Project Workspace..........................................................................................................................6 4: Web Reporting Space......................................................................................................................6 5: Managing Tracking Surveys Space..................................................................................................7 WORKING WITH SURVEY RESPONSES RAW DATA..................................................................................7 Step 1: Selecting File Format ..............................................................................................................7 Step 2: Describing Structure of Data...................................................................................................8 Step3: Uploading Data Recoding Format............................................................................................9 Step 4: Uploading Survey Response Data...........................................................................................9 CLASSIFYING QUESTIONS FOR ANALYSIS..............................................................................................10 DATA TREATMENT MODULE.................................................................................................................11 MERGING WITH EXTERNAL DATA:........................................................................................................15 ANALYSIS AND INSIGHTS GENERATION................................................................................................17 Data Summary Dashboard................................................................................................................17 Reports and Cross Tabulation...........................................................................................................18 Analysis and Insights.........................................................................................................................20 Key Driver and Attributes..................................................................................................................20 VERBATIM ANALYSIS.............................................................................................................................23 Input Required ..................................................................................................................................23 Output Delivered ..............................................................................................................................25 CUSTOM ANALYTICS .............................................................................................................................27 Banner Tables ...................................................................................................................................27 Custom Charts...................................................................................................................................30 Frequency......................................................................................................................................31 Average Tab ..................................................................................................................................32 SAVING AND PUBLISHING.....................................................................................................................33 Saving Analysis..................................................................................................................................33 Creating an Executive Report with Surveyi2i....................................................................................34 Creating a PPT Report with Surveyi2i ...............................................................................................38
  • 4. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact TRACKING SURVEY................................................................................................................................40
  • 5. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact INTRODUCTION TO Surveyi2i Surveyi2i is an online application targeted at simplifying the process of turning survey responses into actionable business insights. This is achieved by combining the simplicity of Web 2.0, scalability of cloud computing and the power of cutting edge statistical models. Key features of Surveyi2i are  Cross-tabulation and Visualization of summary data  Automated statistical significance testing  Key drivers of satisfaction/ preference and key attribute analysis  Text Mining of Comments – key words, themes, associated words, categorization of comments and sentiment analysis  Automation of tracking dashboards for periodic surveys  Data treatments – missing imputation, index creations and transformations  Editable PowerPoint charts on click  Access to historical projects, data and reports  Creation and publishing of web based interactive reports Despite the complexity of the analytics and the advanced statistical models which power Surveyi2i, it is simple to use and costs significantly less than comparable products. Surveyi2i is designed to ensure that you can effectively use it without going through pages of documentation and training. With a click of a mouse you can easily understand the intent of various aspects of the application. This document is intended to guide you with how to go about using the application. This reference guide is developed to show you a screen-by- screen demonstration of the application. Surveyi2i STRUCTURE Surveyi2i has a very user-friendly structure to enable a quick and insightful analysis of survey data. It has 5 major components.
  • 6. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact 1: Managing your data and analysis assets The Asset Management space allows you through various data and analysis that you may have done and saved in the past. You may click on any of the Saved Projects to retrieve the analysis and continue working with the data and selections made from here. You can also get a quick view of the questions in the dataset by clicking on the datasets.
  • 7. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact 2: Data Management Space In the data management space, surveyi2i enables you to 1. Perform various data treatments 2. Merge external data into survey analysis 3: Project Workspace Surveyi2i’s core analysis and working area is the Project Workspace. Once you have successfully uploaded your data and classified it, the Project Workspace opens up for you to analyse the survey data. The workspace consists of 7 tabs to work with survey data. The Data Management tab summarizes the data you just uploaded in the application. There are 5 tabs for data analysis and insight generation which allow you to generate report and share it with your stake holders. Each of these tabs is explained in detail below: 4: Web Reporting Space The Reporting space allows the user to a. Generate insightful reports from the survey data b. Customize the report to suit their audience’s needs c. Share the analysis with a larger audience You can create multiple reports with each report having any number of categories and stack them neatly for later retrieval and use. You can share link of reports by just entering
  • 8. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact the email IDs of the recipients in the dialog box to share reports. 5: Managing Tracking Surveys Space Using this module, you can easily track periodic surveys. Just save the survey analysis and dashboard settings once, and replicate analysis, automate web dashboards by the click of a button. WORKING WITH SURVEY RESPONSES RAW DATA Step 1: Selecting File Format Surveyi2i accepts survey data in Comma Separated Values (.csv), MS Excel 2010 (.xlsx) or an SPSS file format. If your survey data is in Microsoft Excel 2003 format, all you need to do is click “Save As” -> “Save as type” CSV and then upload it to Surveyi2i. SPSS files come with a .sav file format directly from the SPSS software. For more details on SPSS file format, please visit: http://www-01.ibm.com/software/analytics/spss/
  • 9. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Most of the online survey administering websites allows you to download survey data in any of the formats mentioned above. Integrating survey data in to surveyi2i is hence very easy! Step 2: Describing Structure of Data Surveyi2i currently accepts three types of survey data structure. This section is not applicable for SPSS file format which comes with its own formats and structures and Surveyi2i has the built in intelligence to read it. Based on the type of survey data structure, you will need to select one of the following options before uploading the survey data.  Questions only in first row: Survey data structure where questions are only in the first row and the responses from second row onwards. Each row after the first represents all the response from a single respondent.  Main questions in first and sub-question in second rows: Data structure where the first row contains the question (for some cases) and the second row shows the possible categories of responses with one of them having value 1 and rest being 0. Surveyi2i automatically converts the data into a single question with the corresponding level (where the value is 1) and allows frequency analysis together.  Main questions in first row and sub-questions concatenated with a separator: Survey data format where the first row contains the questions and second row onwards contain the responses. In some questions with multiple categories of responses, the questions are divided into sub-questions name of which would be main question concatenated with the category levels through a “_” (underscore) separator. E.g. the Gender question would look like “Gender_Male” and “Gender_Female” with one of them having value 1 and other 0. Surveyi2i automatically converts the data into a single question with the corresponding level.
  • 10. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Step3: Uploading Data Recoding Format This section is not applicable for SPSS file format for same reason. In many cases, survey responses can be expressed as codes instead of actual labels when it extracted out of the survey hosting platform and a “Codebook” is provided to understand the codes. E.g. an 'Age Group' question in a survey data where the code ‘1’ is used instead of actual label 'Less than 18 years' and ‘2’ for 'More than 18 years'. If you want to convert codes into actual meaning you will need to upload the “Codebook” in Comma Separated Value (.csv) file format. If this step is ignored, visual analysis will display the codes instead of their actual meaning. The format of the codebook is available in the tool and it needs simply 3 attributes – Question, Value and Label in a specific order. Step 4: Uploading Survey Response Data After the file format selected in step 1, the survey response data is uploaded in the application for analysis. While uploading it will accept the file format which has been selected before.
  • 11. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact CLASSIFYING QUESTIONS FOR ANALYSIS After the survey data is uploaded you will be asked to classify the survey questions into five segments. The classification will be used by Surveyi2i to analyse the survey data. The questions which are not classified will be ignored. Classifications:  Key measure questions: These are questions that form the objective of floating the survey and mostly related to rating or continuous attributes. These questions will eventually be used to calculate an average over other respondent profile variables. E.g. rating, ranking, satisfaction, scaling and/or scoring questions.  Respondent profile questions: These are questions that describe the respondent who took the survey. E.g. questions pertaining to the respondent's demography, gender which will be used to visualize the data.  Comment questions: You may have a few questions where the respondent was asked to just type in free text. E.g. questions like "Tell us what we can do to make
  • 12. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact your experience better" or "Provide some critical feedback on our front desk performance". The responses to these questions will eventually be used for Textual Analysis.  Filter question: You can select only one question that you would like to drill-down into the analysis with. E.g. if user’s analytic interest is in visualizing data only for the Asia-Pacific region, then a Respondent Profile question like "Region" could be selected as a Drill-down question.  Weighting variable: If you have a variable in your data that is used to weight the responses of each respondent, you may select that here. Do not select a question against this unless you are sure about how the weights are used or allocated. Ignore: If you do not classify a question, it will be removed from any analysis in this application. This is applicable in case of attributes like a "Survey ID" or an “Employee Number” which does not provide any additional information to the analysis. You may also choose not to use some question in the analysis. DATA TREATMENT MODULE Surveyi2i data treatment module allows user to make necessary treatment to data and create derived variables out of the raw data before starting the analysis process. Surveyi2i covers the most of the relevant data treatment techniques , they are explained briefly below. Missing Value Imputation This module in Surveyi2i allows users to treat the missing values in the uploaded data. The right hand side is available with a filter with all the classified questions excluding weight variable. Once a question is selected for imputation the option of modifying the old value appears.
  • 13. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact The entered old values can be modified in three ways,  Treated as missing value i.e. the particular cell value is replaced with NULL values and that would reflect in calculations within the tool.  The records where the corresponding attribute takes the old value deleted from all analysis.  The old value is replaced with the new entered value in the same variable – in this case someone can replace the value as mean or median ( any known value). Same question can be selected number of times with the same or different old values. The user can also provide more than one old value to seperated by commas to be replaced by the new entered value. The user can delete the imputation for the selected question. User can View the data using “View Data” tab but the changes only take place if the Continue to start analysis is clicked.
  • 14. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Recode Variable Surveyi2i allows the user to create new variables by recoding / banding any existing variable. This can be done by replacing current values in any one of the selected questions and classify the new transformed variable as Key Measure Or Respondent Profile questions.This functionality would be relevant for creating Top Box scores . The example below shows how to create a Top Box variable. User must click on “Add” button to start transforming the current question into a new question variable . Select the question you want to create a Top/Bottom box for. In the Current Value-New Value table, enter the Top and Bottom labels according to the need. User can see the name of the recoded variable , the imputed question, current value and the new value and classification of the transformed variable on the “Recode Variable” panel , which can be edited or deleted. We have created a new Variable called “Satisfaction Top- Bot” that indicates the Top-Bottom box for the question “How do you rate America’s medical policies”.
  • 15. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Compute New Variable Surveyi2i also allows the user to compute new variables by performing mathematical operations on 2 or more key measure questions. The below example shows how you can compute a new variable that is some linear combination of a few satisfaction questions. The new variable “OverallIndex” has been created as indicated in the “Expression” box. This new variable has been classified as a “Key Measure” question since it is expected to be a continuous variable. The expression can be edited using “Backspace” button. The variable can be edited and deleted from the “Comp New Variable” panel window. After compeleting data treatment ,the user can proceed to start the analysis of data. The Data Treatment process can be slow depending on how many variables are being treated so please be patient.
  • 16. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact MERGING WITH EXTERNAL DATA: Surveyi2i helps you to make use of external data into your survey analysis. Follow the steps below to use external data into survey analysis. 1. Click “bring in external data”. 2. Upload data to merge 3. Map one external data question to survey data question( Example ID) 4. Classify external data questions 5. Click “continue to start analysis” The new variables will now appear in the data summary page and will be used in the survey analysis. Upload External data
  • 17. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Map External data with survey data Updated Data Summary (Merged Variables with the prefix “M”)
  • 18. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact ANALYSIS AND INSIGHTS GENERATION Data Summary Dashboard Provides a summary of the data read by the application and validates user instructions accurately consumed. It has 5 components/ panels.  Overall data summary: Provides number of responses read and questions selected by the user.  Respondent profile questions summary: Includes summary of the profile questions selected by you and any missing values encountered by the application for any profile questions.  Key metrics questions summary: Provides any missing observation information, weighted and the un-weighted average value for each key metric. In case there was no weight variable selected, the weighted and un-weighted averages are equal.  Validations & Selection Errors: Surveyi2i has a few restrictions on what kind of data will be used to generate insights. Validations and Selection errors list all questions that will not be used in the analysis or in some parts of the analysis. Any question with more than 20 distinct possible responses is removed from cross tabulation in this version of the application. Non-numeric key measures or weighting variables are flagged and removed from analysis. Missing values are flagged but not
  • 19. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact necessarily removed from the analysis.  Errors with Weights or Filter Variables: The weights in a survey data must not have missing values or any non-numeric values. If such a record is encountered, the weight variable is removed from the ensuing analysis. The Filter Variable must have less than 20 levels to be used in the analysis. Once the user is satisfied with the results of the upload process and either chooses to correct or ignore the validation errors flagged by Surveyi2i, they may proceed to the Cross- Tabulation and Reports tabs. Reports and Cross Tabulation Frequencies: Provides number of response by different respondent profiles
  • 20. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Averages: Provides average rating of key measures by different respondent profiles Frequency and Average tab uses an intuitive “Panel View” to display charts. Each panel is designed to contain a frequency chart which can be used to drill down data at three levels. Your survey question response can be split by a variable and an optional filter selection. As mentioned earlier our philosophy is to make Surveyi2i easy to use without the need of training and user documents. Simple mouse over on any icon will explain the intent. Icons and Definition
  • 21. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact After the Data Visualization stage, the user may proceed to some advanced analysis of the data. AT this stage, the user is expected to have a good understanding of the data and a vision of what they want to accomplish in their analysis and the various hypothesis they want to test. Analysis and Insights The Analysis and Insights module comprises of 3 broad areas  Key Drivers and Attributes  Verbatim Analysis  Custom Analysis Key Driver and Attributes Key Driver Analysis Applies advanced analytics techniques to identify and prioritize the Key Drivers of overall satisfaction. It is used in situations where the satisfaction or ranking or preference of an overall Key Metric is assumed to depend on the satisfaction or ranking or preference of other Key Metrics. The Key Metrics are plotted in an Opportunity Assessment Chart with four grids of a 2x2 matrix o help prioritize action. Primary Focus Key metrics which requires immediate actions Strengths Key metrics that your company must continue to invest and maintain Secondary Focus Key metrics that are not be top priority for action Hygiene Hygiene factors that are necessary but not sufficient to improve the overall measure To run Key Driver analysis user has to select one dependant variable and few independent variable.There are three different methods available in Surveyi2i Partial Least Square, Factor Analysis and Intelligent Model. User can select either of these three techniques based on requirement or objective.
  • 22. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact  Partial Least Square- Uses the Sequential Sum of R Square values to assess the significance of each independent variable. User can get the importance of each selected independent variable for a dependant variable in terms of percentages. Average performance is the average of the rating of that question.  Factor Analysis – The following steps are taken a. Factor Analysis of full selected data with optimal factors. b. Separate the loaded scores for all independent variables. c. Regress this data with the component with highest loading of overall satisfaction. d. Get the loading weighted-beta coefficients of the independent variables and scale them to 100%. `
  • 23. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact  Intelligent Model – The Intelligent Model is a machine learning algorithm that learns the regression coefficent based on multiple regression trees. It accounts for mixed effects. Variable Scaling The key driver analysis methods need data to be in standardized scale to avoid unnecessary loading of importance to certain features. Variable Scaling is required when the minimum and maximum for every Key Measure as calculated from the survey data is different from the true maximum or minimum for that question based on the questionnaire. This commonly happens when, for instance, for a 5 point satisfaction scale question, none of the respondents gave a score of 1 or 2. The true minimum is still 1 but the calculated minimum is 3. This will cause scaling issues for the Opportunity Assessment Matrix and hence must be corrected by the user. In the example below, notice that the second question has a calculated maximum of 3 while the true maximum is 5. The user can then clicks on the “NA” cell corresponding to the New Maximum and change it to 5. The scaling will then happen on a 1-to-5 scale. Key Attributes Analysis User can identify Respondent Profiles which contain the maximum information about the Key Metrics being analysed. Importance is calculated based on a mixed effect model as well as a univariate chi-square test. It discovers the inter-relationship between various Respondent Profile questions and the Key Metric questions to come up with an importance
  • 24. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact score. To run a Key Attribute Analysis, as shown below user has to select one key measure question as a dependant variable and relevant atrributes (respondent profile questions). VERBATIM ANALYSIS The Verbatim Analysis tab allows user to comprehensively analyse free text comments of the respondents to a specific question without the effort of going through each and every individual entry. Surveyi2i provides Word Clouds, Theme Clouds, Word Associations and Sentiment Analysis to help you quickly, effectively analyse and develop insights from free text. Input Required Question Selection: This module allows user to analyse the commentary by any Respondent  Relative Attribute Importance Matrix will show importance of each relevant selected attribute for a dependant key measure variable in terms of percentages. i.e. higher the percentage greater the importance is. This metric accounts for Mixed Effects  Univariate Attribute Importance matrix is a Chi=Squared Test of Independence between the levels of the grouping question and the Key Measure question.
  • 25. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Profile question. Every level of the selected Respondent Profile questions’ response will have a unique analysis of textual data. Segment By: This module allows user to choose one of the respondent profile questions as a segmentation factor. If chosen the results would be provided for over-all population as well as each of the categories of the segment variable selected. KeyWord Filter: This feature allows user to filter comments based on a given keywords. If a keyword is given in the text box, only those comments which contains that word (irrespective of its case)will be used for verbatim analysis filtering out the rest of the comments. It is important to note that only one word should be entered at a time and no multiple keyword seperated by comma or any other punctuations is supported. Specify words to remove: The Application enables the user to remove certain words from the word cloud analysis. For e.g. the word ‘Customer’ and ‘Service’ may be too commonly used in a customer service satisfaction survey and may not be very informative. The User can just type in the words (case insensitive) they choose to remove from the word cloud analysis. Please note it would not impact other text analysis results and it does not remove all parts of speech forms of same word. Upload Code Frame: The Code Frame helps you to conduct Category Analysis by predefined categories. The user uploads a category mapping file in CSV format as shown in the below picture. The First column must have the new category definition and the adjacent column has all the words that map into this category.The Category analysis shows you the predominance of each of the categories of interest relative to each other.
  • 26. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Output Delivered Word Clouds: Effective way to identify and visualize the relevant and commonly used words in free text responses. It gives a clear idea about the ‘subjects’ mentioned by the respondents.The key word analysis excludes any commonly repeated words and also considers various forms of same word ( plural, parts of speech etc) as same single word. Theme Clouds: Will help user to understand commonly used phrases or pairs of words in the same way as Word Clouds. It highlights the most likely theme of the responses. It gives an idea about the topics or themes mentioned by the respondents Average Execution Time : Since text processing is a time consuming task,Theme cloud will take significant amount of time for number of comments larger than 10,000. For 10,000 comments, the engine approximately takes 10 Minutes to give the results and this grows exponential with respect to the number of comment size. Word Associations: Shows words that are used along with most frequently used words in free text responses. This will help you to draw definitive conclusions for different survey respondent groups. Sentiment Analysis: Our Sentiment Analysis Engine will help you to understand how positive or negative the free text comments are. It categorizes comments on a 6-point scale from Highly negative to Highly positive comments. The Sentient Analysis algorithm uses Natural Language processing techniques to identify the true tonality of the comments. For e.g. the algorithm is mindful of negations such as “Not Good” and “Not Interesting” as well as enhancers such as “Really great job” or “extremely
  • 27. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact delighted” and weights their sentiments in accordance. The final output is a sentiment distribution across the 6 point scale and a frequency-sentiment weighted Positive or Negative score. If the distribution is left skewed, it indicates a negative sentiment and the user can see the Negativity from the score and vice versa. We also provide a overall frequency-weighted scroe on the same 6 point scale although this metric does not take the degree of positivity or negativity into account. Average Execution Time : Sentiment Engine is integration of many text processing sub- modules and hence,this is the most time consuming task.It will take significantely large amount of time for number of comments larger than 10,000. For 10,000 comments, our engine might even take 15 Minutes to give the results and the time increases exponentially with respect to the number of comments. Category Analysis: The ‘Upload Code Frame’ functionality helps you to conduct Category Analysis by predefined categories. Category analysis ( pipularly also called as verbatim coding) helps the user to do analysis for different words that actually has similar meaning to be treated as a single group .The user uploads a category mapping file in CSV format as shown in the below picture. The First column must have the new category definition and the adjacent column has all the words that map into this category.The Category analysis shows you the predominance of each of the categories of interest relative to each other. This helps one to form a word cloud that actually treats all the words inside one category as one and the frequency of their occurrence is ordered. An example representation of the output as seen in the category analysis tab is shown here. Custom Analytics & Research Centre This tab allows you to perform deeper analysis and visualization of data beyond the ‘Frequency’ and ‘Average’ tabs and specially designed for power users and researchers. This would provide functionalities like banner table creation, cross-tabulations with significance testing, dynamic multidimensional query building and multiple additional visualization
  • 28. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact options. CUSTOM ANALYTICS While the frequency and averages tab of Surveyi2i provides easy, fast cross-tabulation and visualization options, an advanced user and researcher might find that restrictive in terms of ability to drill down further into the data and run custom analysis and significance testing. Custom Analytics tab of Surveyi2i provides a way for the user to not only create custom queries through easy front end for deeper insights, but also provide ability to create detailed banner table along with statistical significance tests . Banner Tables Banner tables allows user to view relative distribution of stub question with dimenison question. Select the stub and other dimensional questions from the dropdown and click on “ Run Banner” . Let us use an example to see the process of running a Banner Table. In the “Select the Stub Question” box we have selected the question “How do you rate America’s medical policies?” to be analyzed. Note that the stub can be either Key Measure or Respondent Profle questions. Here we have selected a Key Measure. We have also selected “How many people in your family?” as the dimension question. At a selectd “Confidence level” of 0.05% or 95% confidence, the banner table returns the two- way frequency matrix of the selected variables along with the row and column totals. The Banner table also has 3 icons. The first icon is to view the banner table. The second icon
  • 29. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact is used to view the banner table as a proportions table as shown below. The third icon is used to get the significance test results of this banner table as follows. Depending on whether the Stub question is a Key measure or Respondent Profile question, there are 2 or 3 significance tests conducted here. If the stub is a key measure, then the Test of Means row indicates the ANOVA results across the groups of the dimension question testing if all group means are equal. There is also a Pairwise T-test result provided in the last row of the banner table. If the Stub is a respondent profile question, then the Chi-Square Test of Independence results are shown instead of the ANOVA results and there is no Pairwise T-test conducted. By default, the Banner table shows the test of proportions for each cell against all others in the same question. For e.g. in the row with the Stub question value “2”, the proportion of respondents in group 3 is significantly more than the Bottom 2 group but not the Top 2 group. The nomenclature follows from common Banner table usage where each group is given a letter starting from “a” and the cell values indicate significance of proportion difference with the group with according letter.
  • 30. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact
  • 31. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Custom Charts In Surveyi2i custom charts, user is given deeper freedom to generate varity of charts to visualize the data as well as frequency and average distribution across many dimensions. This allows user to create segments within the respondent based on various questions and allow analysis of the data for these segments.It also allows to save the segment (case) for future use. The uploaded data can be divided into segments by forming different groups of key measure questions. Only one particular segment is used to display the relative information across two key measure questions split by (Respondent Profile questions). The above segmentation can be saved by clicking on “Save cases”. The uploaded data uses AND operations to segment the whole data according to the filtered values of the key measure questions falling into same group. Sequentially segmentation is done with OR operation for the values of Key measure questions of different groups. The final segment data is used for preparing charts. One of the charts dimensions are selected from the custom chart display panels where the split by questions are also available. The Frequencies and Averages tabs have same functionality and are used to create charts displaying frequency and average information respectively. Click on “Finish” to create the customized chart.
  • 32. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Frequency In above example a group is created by selecting few values from the two Key measure questions “Overall, I am a very satisfied employee at XYZ.” and “I am very satisfied with the quality of the workforce at XYZ.” A frequency chart is created in frequency tab by choosing another key measure question” I clearly understand the expectations of my job role.” A respondent profile question “Job Family” is selected as the split by question. This segmentation is saved as “Case 1”. A bar chart is created after clicking the finish button. There are only three values 3, 4, and 5 in the “I clearly understand the expectations of my job role.” question after the data is segmented by group 1. The frequency distribution of these values is shown over each levels of Job family question. Data labels are applied by clicking on data label icon available on left side of the panel. A pop up window appears when the mouse is taken to the top of each bar chart in [Level of Split by question, level of Key measure question. Format Different chart types can be selected by clicking on icons on left of display panel window. The chart can be shown as Bar chart, stacked chart, Clustered chart, Line chart and Bubble chart. The icon also has an option of viewing the data table for the chart. User can apply corresponding weights, if any, and also apply data labels to the charts.
  • 33. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Same example is shown as Stack chart, Bubble chart and Line Chart in above figure. Average Tab The average tab has similar grouping and question selection options as the frequency tab explained above. The created charts will have average of the selected key measure questions by split-by questions. For example we select the same grouping, main question and split by question. i.e. we use the save case “Case1” to prepare below average bar chart. The pop up will have a different format which is (Key Measure Question, Level of split by
  • 34. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact question, Average). The icons for different chart types, data table, applying weights and data label is also available for user’s use. The sureveyi2i custom charts also provide the option for user to save the chart as image. The chart can be published on dashboard and the report can be send to Power Point Presentation as a slide. SAVING AND PUBLISHING Saving Analysis Surveyi2i allows you to save your project as-is and makes it available to view later or for futher analysis. Click on the save project icon and provide a name to your project. Provide a name to the dahsboardand save it. To retrieve a saved project from your list of projects saved click on the drop-down.
  • 35. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Creating an Executive Report with Surveyi2i You must first save the project as directed above in order to create a Report. Every panel in the dashboard has an icon to send a chart and all its contents to the report as shown below. Click on the “Send to Executive Web-Report” icon on every chart you want to send to the Executive Report. After sending all required visuals to the executive report, click on the “Report” tab as shown below and click on “Create Report”.
  • 36. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact The following screen opens up when you click “Create Report”. This is the space to create your executive reports. The following picture shows the various parts of the report. You can drag and drop any chart at any location in the slide area. See example below.
  • 37. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact The Report has been named and one of the charts has been dragged into the report. Notice that the chart is still interactive as it was when you used the dashboard to create it. The chart also brings with itself some basic information such as the Split-By question, Filters if any, Weighted or un-weighted as well as the legend. The user may also enter any title for the chart along with key take-away in the area provided. Add as many charts as you have or need in as many sections as required. Once you are done, save the report by clicking on “Save” button. The following page appears. Notice the report has been saved with the name provided by the user. Click on the check box next to the Report name to select it. You may either “Delete” this report or “Edit” it at any time.
  • 38. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Select a chart and click on “Publish Report” to make it available to the larger audience. The application will look for inputs for all email IDs that it should send the report to. This can be done either by typing the email ids with commas in between or copying from a text file into the space. The user may specify any number of email IDs separated by a comma. The application will send a link to the report along with details of who sent it to the recipient who can access the report.
  • 39. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact Upon clicking the link, the recipient will see the report in a non-editable form as follows. Creating a PPT Report with Surveyi2i Surveyi2i can also create a PPT report in a much similar manner. Every chart panel has a “Send to PPT report” icon as shown below. Clicking on the icon sends all the charts to a Presentation tray that is invisible to the user. Every chart item in the application has this utility and the entire presentation can be
  • 40. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact downloaded at one go when the user is finished with the analysis by clicking on the “Download PPT Report” icon in the top-right Utility tray. Save the PPT file in your desktop. The presentation will add a single chart in every slide. The PPT will look like the following.
  • 41. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact All details pertaining to the chart are shown in the slide. TRACKING SURVEY If your organisation administers period surveys, tracking such surveys can be done easily using Surveyi2i. This feature saves 90% of your recurring analysis time. Follow the below mentioned simple steps to create a tracking survey. Click the “New Tracking Survey” option under the “Tracking survey” tab. Enter the tracking survey name in the text field and follow the usual five step process to begin your survey analysis. Save your web dashboard You can also import an existing tracking survey data into surveyi2i for tracking survey analysis and automation but remember to classify the corresponding variable representing the wave of survey data under the “wave” bucket. This will enable you to perform analysis drilled to different waves of data
  • 42. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact To analyse the same survey with the new survey data, select the “Existing Tracking Survey” option under “Tracking survey” and upload your Survey data and Codebook.
  • 43. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact If there are any changes to the questions asked, as compared to the earlier survey, map those questions to the corresponding questions in your last survey. Any unmapped question must be classified. Any unmapped / new questions must be classified before replicating the survey analysis. Most of your saved charts and web dashboards will be updated automatically with the analysis for new survey data. Please note outputs from Key Driver, Verbatim analysis and Custom analysis tabs would not be automatically updated. There would be small notification on the report slides on what
  • 44. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact is updated and what is not. Updated charts with new survey data Updated Dashboard with new survey data
  • 45. For more details contact us: apps@bridgei2i.com © 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Information Insight Impact CONCLUSION By now you should have a good understanding of the features of the Surveyi2i, and ideas about how to effectively use it to drive insights from survey data. We are always looking for ideas and feedback to improve our product, so if you have any suggestions or a particular use case in mind, email us directly at apps@bridgei2i.com.