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BRIDGEi2i Marketing Planning Introduction

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Introduction to Marketing Planning solutions

Introduction to Marketing Planning solutions

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  • 1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Prithvijit Roy CEO & Co-founder prithvijit.roy@bridgei2i.com Marketing Planning Analytics Solutions
  • 2. BRIDGEi2i – Bridging Information, Insight and Impact 2 Information Big Data Management Reporting, Research & Visualization Insight Behavioral Modeling & Personalization Resource Planning & Optimization Impact Decision Engine Analytics Operationalization Partnering with enterprises globally to monetize their data assets Transform and visualize big data into meaningful business metrics Identify underlying patterns, understand behavior and predict outcome Institutionalize data driven decisions to realize sustainable business value
  • 3. Challenges for Today’s Marketers 3 Estimated total addressable market & market share – US States Region wise sales - US (2009 to 2012) % market share Total addressable market Can data help marketers be optimally focused on right market with right media mix? How do we stay abreast of target market trends and focus on right opportunities? How do we get consistent and timely understanding of key marketing metrics? How do we get real time insights on various digital marketing efforts? How do we assess RoI of various marketing vehicles and optimize marketing spend mix? Digital Insights Marketing RoI Modeling Market Intelligence Marketing Performance Measurement Only 33% companies use advanced scientific methods to measure marketing results* * Sources: Gartner Research, IT Marketing World, 34% high tech companies have agreed transferring budget from traditional to digital media * High tech companies spend 9% of company revenue in marketing with net growth rate of ~4-5%*
  • 4. Our Analytics Solutions 4 • Market assessment and impact of macro trends • Market landscape and size forecasting • Competitive Intelligence • Market Share reporting • Product Assessment • Pre-built and customizable interactive dashboard tracking various marketing KPIs • Campaign close loop and effectiveness analysis • Lead tracking and strike zone analysis • Web analytics – administration and tracking leveraging existing tools • Social media insights on buzz, engagement, reach, sentiment • Optimize various levers around key words, media, partner, geography etc. • Correlating sales / leads with marketing spends over time • Implementing a consensus based approach to define reach, cost and impact • Marketing mix simulator for testing various scenarios for decision making MARKET INTELLIGENCE MARKETING PERFORMANCE MEASUREMENT DIGITAL MARKETING INSIGHTS MARKETING ROI MODELING BRIDGEi2i‘s Analytics Solutions Data Sources Expected Outcome Financial (leads, pipeline, booking, inquiries) Marketing spends and effort Digital (visit, search etc.) and social media data Market data and socio economic indicators Close loop data (response, proposal etc.) Improved knowledge of market and trends Consistent view of marketing metrics Improved effectiveness of marketing efforts Optimized marketing mix for better response
  • 5. Illustrative Work Samples 5 Social Media Insights Market Insights Competitive Intelligence Market Size & Share Marketing Spend Dashboard Web & Search Analytics Marketing Close loop Insights Marketing RoI Frameworks Marketing Mix Planner Marketing Response Models Predefined Dashboard Model Lead Generation Models
  • 6. The Impact – Better Alignment of Effort and Investment 6 Marketing Process Business impact Focus on right market and opportunities Allocate right media mix based on market, competition and return Improve execution of efforts across traditional and digital channels Supports a global technology company in assessing partial impact of spends in each marketing vehicle and henceforth optimizing investments across various media. Managing global market intelligence needs of a telecom technology company and helping them to forecast market size and trends of key solutions Consistent process providing as single version of truth 10-15% increase in expected influenced revenue Illustrations of Client Impact enabled by us Increased Revenue Growth Improved Brand Presence and Recall Increased reach and engagement Improved customer loyalty Continuously experiment, learn and react to dynamic markets
  • 7. The BRIDGEi2i Profile and Approach 7 Talent Clients Recognitions • 4 Fortune 500 Global Technology Companies • 2 Fortune 500 Global Financial Services Companies • 3 US based Fortune 1000 Insurance Companies • 1 of the Big 4 Firms • 1 of the World’s largest Logistics providers • 40+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences. • Team has a strong combination of consulting, domain, technology & analytics expertize. • Founders experienced in building the largest Analytics Centers of Expertize for GE & HP Enabling clients to compete & win based on analytics CUSTOMER INTELLIGENCE MARKETING EFFECTIVENESS PRICEOPTIMIZATION SALES EFFECTIVENESS RISKMANAGEMENT OPERATIONS PLANNING 11 innovative Big Data start-ups in 2013 Recognized in Risk & Procurement Analytics Capabilities in 2012 & 13 10 Most promising Big Data companies in 2013 Top Fin-tech innovations in Finovate Asia 2013 Pan enterprise institutionalization of analytics for sustainable impact SUSTAIN Solve unstructured business problems based on data and analytics SOLVE Simplify the process of deriving actionable insightsSIMPLIFY
  • 8. Use Big Data and Analytics to deliver more impact from your Marketing Spend… Market Intelligence Marketing Performance Measurement Digital Marketing Insights www.bridgei2i.com : BRIDGEi2i Marketing RoI Modeling