BRIDGEi2i Case Study - Targeted cross-sell to SMB

Like this? Share it with your network

Share

BRIDGEi2i Case Study - Targeted cross-sell to SMB

  • 1,966 views
Uploaded on

BRIDGEi2i helps Global Technology Leader drive targeted cross-sell to SMBs using advanced analytics solutions. More about BRIDGEi2i at http://www.bridgei2i.com

BRIDGEi2i helps Global Technology Leader drive targeted cross-sell to SMBs using advanced analytics solutions. More about BRIDGEi2i at http://www.bridgei2i.com

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,966
On Slideshare
1,930
From Embeds
36
Number of Embeds
2

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 36

https://twitter.com 34
http://www.linkedin.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Customer Case Study BRIDGEi2i helps a global technology leader to drive targeted cross sell to SMBs using advanced analytics solutions. Business Challenge A global technology leader wanted to cross-sell its most profitable products to their existing SMB (Small & Medium Business) customers. The company had a large portfolio of products and hence wanted to be focussed on reaching out to the right set of accounts, with the most suitable offer, based on their likelihood of buying the product, in near future. BRIDGEi2i Solution BRIDGEi2i helped integrate data on firmographics and past purchase behaviour, to build a relationship quotient, and estimate needs of a company. A scoring model to prioritize accounts based on recency, frequency and monetary value of purchase, as well as association between products was developed to increase effectiveness of cross sell program. Relationship segmentation  Analyse recency, frequency and monetary (RFM) aspects of relationship with existing accounts  Design segmentation scheme based on RFM characteristics  Identify sweet-spot for best customers Product association analysis Identifying association between various products based on how often they are bought by same customer & sequence of purchase Scoring Model Weighted model incorporating relationship quotient, installed base association and industry dynamics Business Impact A targeted cross-sell campaign based on relationship, product purchased so far and industry dynamics helped the sales team to not only focus on high RoI accounts, but also helped them customize their communication. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.For more details contact us: enquiries@bridgei2i.com Information Insight Impact© BRIDGEi2i Analytics Solutions