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BRIDGEi2i Case Study - Improving Sales Effectiveness in Target Markets
BRIDGEi2i Case Study - Improving Sales Effectiveness in Target Markets
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BRIDGEi2i Case Study - Improving Sales Effectiveness in Target Markets

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BRIDGEi2i provides a comprehensive data driven insights on the employee benefits buyer market to improve sales effectiveness for a Group Insurance Major in the US.

BRIDGEi2i provides a comprehensive data driven insights on the employee benefits buyer market to improve sales effectiveness for a Group Insurance Major in the US.

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  • 1. Customer Case Study BRIDGEi2i provides a comprehensive data driven insights on the employee benefits buyer market to improve sales effectiveness for a Group Insurance Major in the US. Business Challenge The client is a leading insurance provider in the US, covering millions of people through thousands of employers with different insurance products. The objective of this study was to assess 20+ markets in terms of competitors, large brokers and small brokers operating locally for making well informed data driven sales strategy for targeting the markets. BRIDGEi2i Solution BRIDGEi2i assessed and analysed the employee benefits buyer assessment data to get an insight into the market share and penetration of various competitors across all the markets, industries and the firms of different sizes. BRIDGEi2i provided the detailed insights on penetration with the clients of various large brokers across all the markets and other dimensions such as performance of the new products and competitive report for the large brokers. BRIDGEi2i also conducted a segmentation exercise for target markets and sponsors on the basis of the key attributes, in order to identify the best targets for focused sales effort, based on historical experience of client. Compelling Visualization showing market dynamics, competitive strength and potential for growth across key dimensions Business Impact The reports provided a comprehensive overview of the markets, competitors and brokers. This immensely helped the client’s marketing and sales efforts in terms of targeting the right market, industry and the companies. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise. For more details contact us: enquiries@bridgei2i.com © BRIDGEi2i Analytics Solutions Information Insight Impact
  • 2. Customer Case Study For more details contact us: enquiries@bridgei2i.com © BRIDGEi2i Analytics Solutions Information Insight Impact

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