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BRIDGEi2i case study - Customer reach and engagement

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BRIDGEi2i provides an insight into the compelling advantages of online video in improving reach, engagement and recall with consumers.

BRIDGEi2i provides an insight into the compelling advantages of online video in improving reach, engagement and recall with consumers.

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  • 1. Customer Case Study BRIDGEi2i provides an insight into the compelling advantages of online video in improving reach, engagement and recall with consumers. Business Challenge The client is a producer and syndicator of short video clips, which cover a very diverse set of topics from biography to recent political changes. The objective of this study was to assess and illustrate the value proposition of online video as a powerful vehicle of digital marketing. The primary target market was in Europe and the research had to provide a data driven and validated view on the comparative analysis of online video vis-a-vis other media (both offline and online). BRIDGEi2i Solution BRIDGEi2i performed extensive secondary research coupled with analysis of usage pattern of some of the existing contents to cover the online media industry’s dynamics with special focus on Europe. BRIDGEi2i also provided insight into the compelling advantages of online video in improving reach, engagement and recall for the advertisers. A financial model was developed to demonstrate the comparative effectiveness and impact of pre-roll advertisement along with video content. The report specifically delved into the regions and industry segments relevant for the client. ONLINE VIDEO’s impressive reach, engagement and recall Business Impact The research report provided a comprehensive overview of the online video market and its comparative advantages over both traditional and other online media. A persuasive case is made out for investments by marketers and this will immensely help the client’s marketing and selling efforts. The insights and the financial model also helped the client to price effectively as well as demonstrate the potential RoI through such investments. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.For more details contact us: enquiries@bridgei2i.com Information Insight Impact© BRIDGEi2i Analytics Solutions