BRIDGEi2i Analytics - Introduction


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BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. - Visit:

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BRIDGEi2i Analytics - Introduction

  1. 1. BRIDGEi2i Analytics Solutions An Overview Prithvijit Roy February 2012@ 2012 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
  2. 2. “Not everything that counts can be counted, andnot everything that can be counted counts.”Einsteins office at Princeton
  3. 3. The analytics journey Business analytics is increasingly being adopted by companies in decision making to multiply business value based on data INPUT OUTCOME Internal & External Data with Accelerated Growth, Risk structured /unstructured content Mitigation, Cost Reduction Destination INFORMATION INSIGHTS IMPACT Capture relevant data Identify drivers & trends Analytics Build & implement strategies Identify key metrics Understand behavior Maturity of Enterprise-wide adoption Design & generate reports Predict outcomes Firm Business What happened? Why it happened? How to operationalize? Problem When? What will happen next? How to sustain? Addressed How much? Metrics & reporting Underlying trends Real time decisions tools Analytics Play Descriptive statistics Predictive models Change management Visualization Optimization Institutionalization Successful analytics adopters bridge the gap between Information, Insights and Impact
  4. 4. Enablers for successful journey BUSINESS CONTEXT TECHNOLOGY ANALYTICS RIGOR PEOPLE PRACTICE CULTURE ADOPTIONIndustry & functional Enterprise data linkage Handling big data Attract analytical talent Information based understanding decisions Analytics tools Cutting-edge statistical Develop / retain talents Company priorities techniques Structured innovation Data privacy and KnowledgeChange management compliance Analytics embedded in management Implementation focus decision making Analytics Enablers A balanced focus across analytics enablers can help multiply business impact
  5. 5. Who we are To be a trusted partner for enterprises, helping them achieve accelerated outcomes by simplifying analytics and embedding it in their DNA. BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE INFORMATION INSIGHT IMPACT by Solving complex business Offering simple analytics Helping clients increase problem using advanced applications for business their analytics capability analytics on big data users to do their own data and enabling enterprise based decisions wide institutionalization 5
  6. 6. Our solutions Analytics Advisory Services INCUBATE & INSTITUTIONALIZE ‘INFLUENCE AND Analytics Maturity Assessment Guidance to develop a sustainable analytics deployment across the enterprise INNOVATE’ Analytics Capability Development Roadmap Analytics Software Applications DECISIONING ENGINES Embedded or cloud based ‘ANALYTICAL Analytics applications on cloud * decision support tools ENGINES’ Customized analytics tool Analytics Consulting Services BUSINESS APPLICATIONS Data driven solutions to Marketing & Sales specific business issues Risk Management Business Operations BRIDGEi2i offers a portfolio of services and software to create sustainable value for you * To be offered soon
  7. 7. Functional solutions• Targeted acquisition • Market intelligence • Price setting• Lifecycle value enhancement • Maximize return on marketing • Discount optimization• Customer experience investment • Price realization management • Digital media effectiveness• Enhance retention MarketingCustomer intelligence Price optimization effectiveness• Sales forecasting • Customer risk management • Procurement spend• Sales force planning • Fraud detection optimization• Sales force enablement • Portfolio risk assessment • Human resource effectiveness • Customer service planningSales effectiveness Risk management Operations planning Applications in multiple business functions
  8. 8. Industry solutions (Illustrative) Banking & Financial Services Insurance • Cross Sell / Up-Sell • Lead Generation • Credit Risk Management • Claims Management • Customer Experience • Capital Adequacy Management Public Sector Telecom • Service Quality Management • Revenue Assurance • Education Program Effectiveness • Churn Management • Revenue Management • Asset Optimization Retail & Consumer Goods Technology • Market Mix & Promo • Product Usage Experience Optimization • E-commerce effectiveness • Increase Customer Loyalty • Pricing Optimization • Assortment Planning Strong expertise of problem solving across various industries
  9. 9. Our approach & deliverablesBusiness • Understand key business challenge and it’s impact on businessProblem • Current business process, stakeholders, inter linkages and data capturedAnalytical Problem Analytical Solution Business Solution• Construct Analytical Internal Data • Translate analysis into Augment & Research framework for the business Manage Data business Insights problem Social Media • Prioritize business process• Key metrics for improvement improvement opportunities Visualize Patterns & Trends• Focus areas, interrelated • Plan to ensure feasibility & processes Segment, Predict, sustainability of change• Expected outcome Advanced Optimize, Text Analytics Mining DeliverablesInsights & Action Items Decision Support Tool A structured process of analytics deployment 9
  10. 10. Advanced analytics capabilities TESTING OF HYPOTHESIS & ASSESS DRIVERS CLASSIFICATION INTO HOMOGENEOUS SEGMENTS Statistical testing of hypothesis Identify homogeneous segments and estimation of parameters , based on key attributes behaving building business cases and in similar manner ( cluster, tree & analysis of key drivers machine learning techniques) PREDICTION OF EVENTS FORECASTING OF KEY METRICS Prediction of certain business Forecasting of key metrics based on events (sales, attrition, cost, trend and patterns observed over risk etc.) based on attributes time and patterns in key influencing impacting the same attributes SIMULATION OF SYSTEMS OPTIMIZATION OF SPECIFIC OBJECTIVE Simulation of scenarios to Optimization of business objective assess variability of business based on multiple operative metrics based on assumptions constraints on key external factors Experience of using various analytics techniques based on business needs
  11. 11. Why us Innovative, cutting-edge techniques and approaches in data based problem solving Technology enabled solutions making analytics available and affordable Access to wide experience in analytics deployment across multiple business functions and industries Enabling institutionalization of data driven decision making across your enterpriseBRIDGEi2i acts a catalyst for increased adoption of data driven decision making in your business
  12. 12. The founders.. Prithvijit Roy Pritam Kanti Paul CEO & Founder Director & Co-Founder 13+ Years of experience in Leading and setting 11+ Years in Analytics , Predictive Modeling, up large scale Analytics Centers Consulting & Institutionalization across domains MS in Quantitative Economics, Indian Statistical MS in Statistics , Indian Statistical Institute (Gold Institute Medalist)• Set up & led Hewlett Packard’s Decision Support & Analytics Services • Experience of application of cutting edge analytics across unit supporting all its businesses & functions globally marketing, pricing, risk, procurement , fraud and operations• Part of seed team and leadership building GE’s Analytics center (now • Worked as Director of Marketing & Ecommerce Analytics in Genpact) , a pioneer to India Analytics Industry Hewlett Packard and set up predictive analytics & survey practice• Regarded as thought leader and visionary in Analytics Industry – active • Setup Analytics Consulting practice for GE Analytics ( now Genpact) speaker in various forums , institutions and seminars • Regarded as an innovative thinker - have prestigious innovation &• Experience across Technology, Fin. Svcs., Retail and Insurance domains leadership awards as well as a patent under his belt Ashish Sharma • BRIDGEi2i team brings experience of setting up the largest Director & Co-Founder captive analytics shared services and one of the first third 11+ Years in Analytics, Consulting, Quality, party consulting & outsourcing capabilities in India, with Finance, Merger & Acquisitions. Hewlett Packard and Genpact. MS in Statistics , Indian Statistical Institute (Economics & Finance specialization) • Experience of deploying complex & innovative analytics solutions and institutionalizing them across functions in • Acted as leader of consumer analytics practice ( consumer finance, B2B and B2C firms globally driving millions of dollar of insurance, hospitality, high tech) in Genpact (formerly GE) incremental value • Deep experience of diverse analytics applications in pricing , risk management finance and marketing domain • Have set up & managed teams over 1200 skilled analytics • Led Six Sigma efforts in Analytics Center of Expertize for GE professionals driving multiple aspects of the business e.g. • 5 years experience in end to end management deal process in four strategy & planning , operations management, business major Genpact acquisitions and two curve out transactions development and relationship management
  13. 13. In a nut-shell.. We not only provide you data-driven We also help you embed analytics in business solutions your DNA Our consulting services helps you convert Our advisory services & software apps. INFORMATION to INSIGHTS based on helps you convert INSIGHTS to 1. Robust analytical rigor sustainable IMPACT based on 2. Experience in applying analytics across 1. Technology adoption a wide range of problems 2. Innovation culture 3. Leveraging the best talent & eco-system 3. Experience of institutionalizing analytics .. we partner with you in solving business problems based on data and help you drive sustained business value through analytics 13
  14. 14. THANK YOUE-Mail – enquiries@bridgei2i.comLinkedin - – - @BRIDGEi2iWeb –
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