Mobile Marketing Trends - BRIDGEi2i Insights
 

Mobile Marketing Trends - BRIDGEi2i Insights

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With the increasing adoption of mobile phones. mobile marketing has become a strategic asset for companies. ...

With the increasing adoption of mobile phones. mobile marketing has become a strategic asset for companies.

Analytics driven insights can harness this data deluge in order to predict emerging trends and understand evolving customer preferences. Technology and data driven decision making can help provide nuanced, targeted and useful customer choices, and unlock enormous value

To know more visit http://www.bridgei2i.com

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    Mobile Marketing Trends - BRIDGEi2i Insights Mobile Marketing Trends - BRIDGEi2i Insights Presentation Transcript

    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Raghavendar V Analytics Consultant MOBILE TECHNOLOGY unlocks the HOLY GRAIL
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved World became Mobile… 7B 6B 4.5B Global population Access to mobile Access to working toilets Source: wirelessintelligence, impawards.com, UN, Time ; Morgan Stanley,2007 ;http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx 91% of Adults have their mobile phones within arm’s reach 24/7 82% of U.S. Adults own a cellphone Number of connected devices per person 2010 vs. 2020 1.84 6.58
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved … and Mobile only… There are 5X as many cellphones in the world as there are PCs 25% of Americans use only mobile devices to access the internet 1.6B mobile broadband connections globally in Q1’13 49% of the mobile subscribers in the U.S. own a smartphone 51% of the mobile subscribers in the U.K. own a smartphone Source: wirelessintelligence, impawards.com, UN, Time ; http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/; http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved 24% 27% 32% 34% 37% 39% 51% 56% Print/Outdoor TV/Radio Direct/Event Mobile Online Social Online General Retail Offline Social 55% 60% 31% 19% 16% 24% 14% 21% Changing mix of channels used by shoppers : Shoppers became reachable… Brands using SMS to reach customers connect with 95% of all smartphone & non-smartphone users 90% of Text messages are read within 3 minutes of being deliveredSource: http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer McKinsey ; www.smartinsights.com http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies Global Mobile Market : SMS not enabled 25% Smartphones 27% SMS enabled 75%
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved One half of all local searches are done on a mobile device 90% of smartphone users said they used the Mobile Web to shop rather than an app Source: http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf; http://www.mobilemarketer.com/cms/opinion/columns/8188.html; http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760; www.smartinsights.com 9 out of 10 mobile searches lead to an action and over HALF lead to PURCHASE 70% of mobile searches lead to an action within 1 hour. It nearly takes 1 month for the same percentage of desktop users to catch up. 90% Mobile Search became influential…
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Mobile Ads Online Ads Mobile Coupons receive 10 times higher redemption rates than print coupons Source: http://www.slideshare.net/JamieTurner1313/50-amazing-facts-about-mobile; http://www.GoMobileBook.com; www.smartinsights.com Mobile Ads perform 4 to 5 times better than Online Ads in terms of awareness, brand favorability and purchase intent 74% of smartphone users use their phone for shopping decisions 74% 79% 79% of those ultimately end up making a purchase 29% of mobile users are open to scanning a mobile tag to get coupons 4.5X 1X Mobile Ads became effective…
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved 26378 13348 11472 10442 7883 6595 2378 10814 2171 922 Amazon Sites Home Retail Group Apple.com Worldwide Sites Tesco Stores Dixons Retail Plc. TotalUniqueVisitors(000) PC Mobile YoYGrowth PC Mobile Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ Digital Commerce in UK– Mobile Outpaces PC Growth Rates +87% +80% +75% +49% +88% +0% +5% +6% +18% +18% Apple has nearly as many unique visitors on Mobile than PC Audience growth rate is very high on Mobile than on PC Why Mobile Marketing…?
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved 16% of smartphone users made a purchase because of a marketing message received on their phone Source: http://www.emarketer.com/Article.aspx?R=1008728 : http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ; http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day US adults spend 10.1% of their total media consumption time with mobile The average mobile campaign significantly outpaces online in ad awareness But only 0.9% of total ad spend is dedicated to mobile Why Mobile Marketing…?
    • @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Source: StatCounter (May 1-7,2012), Pingdom ; A.T. Kearney, Cisco 2013 Mobile VNI Study, GSMA Intelligence Analytics driven insights can harness this data deluge in order to predict emerging trends and understand evolving customer preferences. Technology and data driven decision making can help provide nuanced, targeted and useful customer choices, and unlock enormous value Mobile Data is Exploding…and holds the key 0.9 EXABYTES/month 11.2 EXABYTES/month 10% CAGR 7.6% CAGR Worldwide, Mobile contributes 10% of all web traffic 4.2% CAGR 66% CAGR 2012 has seen more mobile traffic than all the preceding years combined Mobile Data Volume: Global Mobile connections will reach 9.7Bn by 2017 YEAR 2012 YEAR 2017 Subscribers are growing at 4X of Global Population growth
    • Use Big Data and Analytics to get more out of Marketing Spend… Market Intelligence Marketing Performance Measurement Digital Media Insights www.bridgei2i.com : BRIDGEi2i Marketing RoI Modeling