BRIDGEi2i develops predictive solutions to optimize acquisition and cross-selling efforts across multiple products and channels for a leading US based Insurance company. to know more visit http://www.bridgei2i.com

1. Customer Case Study
BRIDGEi2i develops predictive solutions to optimize acquisition and cross-selling efforts across
multiple products and channels for a leading US based Insurance company.
Business Challenge
The Client is a famous US life insurance company, serving 19 million+ customers for more than a 100 years with
several insurance and investment products. They usually take their product to their prospective customer leveraging
channels like telemarketing, direct mail, online etc. The client wanted to optimize the effort across products and
channels aiming for a better marketing ROI.
BRIDGEi2i Solution
BRIDGEi2i performed extensive analysis to understand the key drivers for a specific marketing effort. And also
predicted the score for an individual according to their propensity to convert for a given product, channel and
message combination. When these scores are optimized at a broad level they help the organization optimize the
marketing effort as a unified factor.
BRIDGEi2i Approach
Propensity Model
Cross-Product Optimization
Business Impact
This scorecard helped client identify the right set of customers to be approached for a particular product through a
particular channel by selecting top ranked customers. The approach significantly reduced the marketing cost and
improved the return on marketing investment.
About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise. To know more visit
http://www.bridgei2i.com
For more details contact us: enquiries@bridgei2i.com
© BRIDGEi2i Analytics Solutions
Information
Insight
Impact