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BRIDGEi2i Case Study - Marketing Dashboard Design
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BRIDGEi2i Case Study - Marketing Dashboard Design

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BRIDGEi2i conceptualized and developed a CXO level Marketing Dashboard for the developer network of a major smartphone chipset provider.

BRIDGEi2i conceptualized and developed a CXO level Marketing Dashboard for the developer network of a major smartphone chipset provider.

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  • 1. Customer Case Study BRIDGEi2i conceptualized and developed a CXO level Marketing Dashboard for the developer network of a major smartphone chipset provider. Business Challenge The client is a manufacturing major for smartphone chipsets. The objective of this study was to conceptualize and design a Marketing Dashboard for their developer network. The key imperatives were for the dashboard to hold the attention of a CXO level audience and distil multiple reports and metrics into a single, crisp performance dashboard. BRIDGEi2i Solution BRIDGEi2i performed extensive secondary research to understand the value proposition for the developer network and identify the key stages and progression in the engagement lifecycle of developers. A review of existing reports and metrics and a structured process of evaluating them for business criticality and data availability resulted in a compact performance scorecard for the various marketing investments and initiatives. Developer Network Value Chain Marketing Dashboard Business Impact The marketing dashboard helped the client immensely in understanding the performance of the developer network by throwing light on various marketing fronts. The research report provided a comprehensive overview of the performance of the metrics overall which in turn helped to identify the effectiveness of the client’s developer network metrics. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise. For more details contact us: enquiries@bridgei2i.com © BRIDGEi2i Analytics Solutions Information Insight Impact

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