Business Start Up - Marketing Guide


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An outline put together or the really useful things that I would love to have known right at the start of my business journey. So here they are for you.

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  • Results on your business cards – how you achieve the results on the reverse
  • Business Start Up - Marketing Guide

    1. 1. Plan DoMeasure
    2. 2. Plan“Start With the End in Mind” Dr Stephen R Covey
    3. 3. Do“If its important to you and you want to do it "eventually," just do it and correct course along the way” Tim Ferriss
    4. 4. Measure “If you can’t measureit, you can’t manage it” Peter Drucker
    5. 5. Plan DoMeasure
    6. 6. Plan “Start With the End in Mind” It’s 1 week before my 1st year in business, I have so much to celebrate. I smashed my annual earnings mark of £70,000, I’mregularly interviewed on the radio because of my expertise in…….,I gain new clients every day through referrals, and my social media efforts. My new book launch was a great success and Kindle sales on Amazon have been fantastic. I’m coming up to my 1000th book sale already. I’m excited by the holiday we’ve got coming up. 3weeks away from the office, and I know I’ll still be bringing in sales while we’re away.
    7. 7. Plan1 Fix in your mind the exact amount of money you desire. It is not sufficient merely to say "I want plenty of money." Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter).2 Determine exactly what you intend to give in return for the money you desire. (There is no such reality as "something for nothing.) 3 Establish a definite date when you intend to possess the money you desire. 4 Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. 5 Write out a clear, concise statement of the amount of money you intend toacquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. 6 Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning.AS YOU READ-- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY. Napoleon Hill
    8. 8. Plan your MarketingHow many billable hours do you spend with eachclient?How many existing clients do you need each week toget your number of billable hours?How many new clients do you need each week to getthose billable hours?How will your clients find you?How will you find your clients?How can you increase your earnings?How else can you increase your income?
    9. 9. Plan to Succeed “Experiencing great success means that you are able to reach your desired level of income, maintain orexceed that income all while learning to work less and make more” Patrice Matteson
    10. 10. Plan to work on your business – not in it“The technical work of a business and a business that does that technicalwork are two totally different things!” Michael Gerber
    11. 11. Role of Self EmployedWebsite EmailMarketing Online OfflineDesign SalesSales Copy Follow UpPurchasing NegotiationAdministration InvoicingCredit Control LegalTo name just a few…..
    12. 12. Do“Delegate quickly, youll be stuck inyour work and not see your family otherwise. People say they can’tafford to, I say you can’t afford not to.” Richard Branson
    13. 13. Do“Know your strengths and focus on those. Delegate, Outsource & Automate the rest.” Bridget Greenwood
    14. 14. DoAbove All Nike says…
    15. 15. Measure Test & Measure EverythingOnly change one thing at a time Tweak and improve
    16. 16. MeasureTest Small - Never ever ever take huge risks or spend more than you can affordTest Often – Once a month each month for the rest of the year Failure is Good - This is a numbers game – so it’s useful information, but Fail FAST and always take action.
    17. 17. Plan your MarketingHow will your clients find you?How will you find your clients?How can you increase your earnings?How else can you increase your income?
    18. 18. Plan your MarketingHow else can you increase your income?Find ways to sell more than just your time1–2–11 – 2 – ManyProducts
    19. 19. Plan your MarketingHow can you increase your earnings?Increase the number of CustomersIncrease the average transaction valueIncrease the Frequency of PurchaseAcquisition
    20. 20. Plan your Marketing How will you find your clients?Who are your customers? Where are they? What are they doing? What typeof people are they? Your decision about who your customers are will be oneof the most important decisions that you will make and it needs constantfocus and attention.This decision about who your customer is and who they will be willdetermine:The UPPER LIMITS on your Wealth.The SPEED at which you create WealthThe EASE at which you create WealthYour Marketing Strategy Know your NICHE
    21. 21. Know your NicheWhat are you passionate about?What are you naturally good at?Where can you add huge value?Where is the gap in the market?What are you competitors doing badly, or not at all?Who is your target market?What are your customers interests?What is your customers pain/problem?What does your customer ultimately want?
    22. 22. Plan your MarketingMarketing Methods – How will you find your clients?Outbound Marketing Referrals Telephone Marketing Social Media Email Marketing Advertising Direct Mail Display Ads Online PPC SEO Advertising Trade Webinars shows/Exhibitions/Liv e Events
    23. 23. Plan your Marketing How will your clients find you?When people want a problem solved they turn to the internet and theirfriends for help.When your clients grab their laptop, mobile phone or some other wireddevice and start learning about a product or service that you offer, makesure they find you.70% of Americans now say they look at product reviews before making apurchase79% of consumers now say they use a smart- phone to help with shopping83% of mums say they do online research after seeing TV commercials forproducts that interest them Define yourself as THE EXPERT in your NICHE
    24. 24. Plan your MarketingMarketing Methods – How will your clients find you?Inbound Marketing Referrals/Testimonials Social Media Website Email Webinars PR SEO
    25. 25. Plan your ToolsCRMAutoresponderAnalyticsWeb DesignGraphicsCopywriting
    26. 26. Plan your ContentSEOViralPRArticlesContestsPresentationsPDFs
    27. 27. Plan your Conversations Linked In Facebook Twitter Google Plus Discussion Forums
    28. 28. Plan your CopywritingInbound Marketing Headlines Simple language (8 yr old) Story Telling Benefits – think of the result of the results Relevant WIIFM Keywords Specific
    29. 29. Plan your HeadlinesThought provoking questionHow ToDirect StatementBig BenefitWho Else?News
    30. 30. Plan your ContentNews StoriesPicture of the WeekVideo of the WeekHow To’s/TutorialsMyth BustingList & ResourcesCase Studies
    31. 31. Plan Your Strategy Do Take ActionTWEAK TESTMeasure Your Strategy