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The Influencer ProjectSocial Media Strategy and Implementation • Created content that http://www.webinknow.com/2010/0 was spread virally by the top industry thought leaders on blogs, Twitter, and other channels. @GuyKawasaki: "Shortest marketing conference ever." 60 speakers (Im one of them), 60 seconds each: http://j.mp/bffIVj. 4 minutes ago via web Retweeted by 4 people
The Influencer ProjectSocial Media Strategy and Implementation• Generated massive engagement with a back-channel hashtag Twitter chat, which during the one hour event recorded over 5k tweets.
The Influencer ProjectSocial Media Strategy and Implementation• Created a Twitter contest to get people speaking about #influencer. The winner became the final speaker in the event. Over 200 entries were submitted in 3 days. @Tamadear: How to be an #influencer? Dont copy. Copies lose resolution. Degree of influence is directly related to degree of dimensionality. 12:24 PM Jul 1st via Seesmic
The Influencer ProjectSocial Media Strategy and Implementation• Over 13,000 unique site visitors came to the site before, during, or soon after the event (to watch the replay), with 25% coming directly from social channels.• 5,843 people used the "Tweet this Page" link.• Gained over 1200 Facebook Fans• With no promotion, the page continues to get registrations for the replay. To date there have been over 16,053 unique site visitors.
The Future of MarketingStrategy, Management, and Implementation http://futureofmarketing.com/registration/• Had over 1200 live participants in a single event• Over the course of three digital events had a combined total of 13k registrations, and 40k unique visitors to the site.• Built a strong brand largely through social media awareness.
The Future of MarketingStrategy, Management, and Implementation• Over the course of three events, received tens of thousands of tweets, in addition to coverage from blogs and publications including NYTimes.com, PBS.org, Inc. Magazine, Mashable, and Entrepreneur.
The Future of MarketingStrategy, Management, and Implementation• Worked with top industry leaders to create content and partnered with top industry organizations.
Haier AmericaSite Search Engine Optimization• Included competitive analysis, audit of entire site—from code to copy—keyword research and selection, optimization guidelines, on page optimization.• Compiled into a 150-page custom "SEO Guidebook."
The New Experience EconomyDirected Social Media Campaign
The New Experience EconomyDirected Social Media Campaign• Led project and team members; Managed design team• Managed account• Negotiated sponsoring partnerships from major industry sources• Gained thousands of qualified registrations for the event• Sourced content for related blog
Kuma InteractiveSEO & PPC Campaigns• Managed large Pay-Per-Click campaigns on thousands of keywords for the State of Vermont.• Saw a 28% conversion rate increase and a 17% decrease in cost per conversion through strategic campaign management for the Boston Globe.• Assisted in extensive search optimization and PPC management for Energy Star and affiliated sites.• Expert with Google Adwords, Google Analytics, MSN/Bing and Yahoo! Ads (Microsoft adCenter)
Overboard Art, Inc.Created E-commerce Website• Built e-commerce website for art business using Shopify CMS. Included theme modification, PayPal Pro Setup, copy, visual layout, and product organization.
EnlightenNextSocial Media Consultant• Provided key consulting and strategy to help build a new Facebook page from zero to over 10k in less than one year.• Tactics included a Facebook essay contest, content creation, social ads, welcome tab, and more.