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Engaging Shoppers with Digital MarketingPresented byBill Bishop & Curt CullisonBrick Meets Click is dedicated to creating ...
What We BelieveConnected consumers are rebalancing their shopping todo more online but not abandon the store, and this isc...
Where We OperateDelivering the strategic insight and guidance that retailers,suppliers, & technology providers need to dri...
Are shoppers ready for a digital connectionwith their food retailers?*68% Text regularly59% Have smartphones13% Bought gro...
Top On Shopper Wish List“Time your digital circular to let me get the value.”“Save me some planning time.”Make it quicker ...
About the Survey23,000 Shoppers3 RetailersWhere to Look for Guidance, not AnswersJune 2013
Six Key QuestionsWhy you need strong digital relationships?Where else do your customers search?How can you help customers ...
Key QuestionsWHY YOU NEED STRONG DIGITAL RELATIONSHIPSWHAT WE KNOWShopping experience extends to the webCompetition is inc...
WHY YOU NEED STRONG DIGITAL RELATIONSHIPSJune 201380%53%15%18%5%29%ShopThisStoreGoingOnline“There is a Gap”How likely are ...
Key QuestionsWHY YOU NEED STRONG DIGITAL RELATIONSHIPSNEXT STEPSGet your customers’ reactionsIdentify and fix vulnerabilit...
Key QuestionsWHERE ELSE DO YOUR CUSTOMERS SEARCHWHY?It’s what they doLooking for valueCan’t get it all in one placeJune 2013
WHERE ELSE DO YOUR CUSTOMERS SEARCHJune 2013
Key QuestionsWHERE ELSE DO YOUR CUSTOMERS SEARCHNEXT STEPSFind out more about whyDecide if you want to provide itLook for ...
Key QuestionsHOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGWHY IS THIS IMPORTANT?Customers are shopping more storesPlannin...
HOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGJune 201318%23%49%59%70%Go to websitesPlan a menuClip couponsCheck the pantr...
Key QuestionsHOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGNEXT STEPSStart to think like an online retailerMake it easier ...
Key QuestionsHOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSWHY IS THIS IMPORTANT?Easy to think this is only for younger shoppe...
HOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSOlder Shoppers Can Navigate WebsitesJune 201382% 80%75%0%20%40%60%80%100%18 - 34...
Key QuestionsHOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSNEXT STEPSStart with core capabilitiesTry to make them comfortableJ...
Key QuestionsWHAT SHOPPERS ARE DOING WITH THEIR PHONESWHAT WE KNOWWay to reach shoppers on the moveGrocery shopping is dif...
WHAT SHOPPERS ARE DOING WITH THEIR PHONESJune 20137%31%44%45%46%47%Use Twitter to Tweet about your experienceCreate an ele...
Key QuestionsWHAT SHOPPERS ARE DOING WITH THEIR PHONESNEXT STEPSMake emails mobile friendlyUse text for short time offersE...
Key QuestionsWHEN TO SHIFT FROM PRINT TO DIGITALWHAT WE KNOWShoppers still prefer printStill “early days”It’s a high rewar...
WHEN TO SHIFT FROM PRINT TO DIGITALJune 201369%81%Online adsNewspaper adsThe Gap is NarrowingAre These Helpful?(% of Total...
Key QuestionsWHEN TO SHIFT FROM PRINT TO DIGITALNEXT STEPSFind out what’s holding back digitalPromote and reward useChange...
Keep Up with What’s HappeningYou can turn to Brick Meets Click to always get clear, commercial-freeguidance on how digital...
Click here to see the paperJune 2013
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Engaging shoppers with digital marketing

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  • changing retail business models, and realigning trade partnerships.
  • Transcript of "Engaging shoppers with digital marketing"

    1. 1. Engaging Shoppers with Digital MarketingPresented byBill Bishop & Curt CullisonBrick Meets Click is dedicated to creating cutting-edge thought leadership on how consumer technology useis influencing the future of shopping, changing retail business models, and realigning trade partnerships.www.brickmeetsclick.comJune 14, 2013
    2. 2. What We BelieveConnected consumers are rebalancing their shopping todo more online but not abandon the store, and this iscreating a multi-channel communications environment.June 2013
    3. 3. Where We OperateDelivering the strategic insight and guidance that retailers,suppliers, & technology providers need to drive growth bymeeting shopper needs in a multi-channel environment.June 2013
    4. 4. Are shoppers ready for a digital connectionwith their food retailers?*68% Text regularly59% Have smartphones13% Bought groceries online in last 30 days* NGA/Brick Meets Click Digital Check-up for GroceryJune 2013
    5. 5. Top On Shopper Wish List“Time your digital circular to let me get the value.”“Save me some planning time.”Make it quicker to find items in the store.June 2013
    6. 6. About the Survey23,000 Shoppers3 RetailersWhere to Look for Guidance, not AnswersJune 2013
    7. 7. Six Key QuestionsWhy you need strong digital relationships?Where else do your customers search?How can you help customers plan their shopping?How important is digital to older shoppers?What shoppers do with their phones?When to shift from print to digital?June 2013
    8. 8. Key QuestionsWHY YOU NEED STRONG DIGITAL RELATIONSHIPSWHAT WE KNOWShopping experience extends to the webCompetition is increasingIt makes a differenceJune 2013
    9. 9. WHY YOU NEED STRONG DIGITAL RELATIONSHIPSJune 201380%53%15%18%5%29%ShopThisStoreGoingOnline“There is a Gap”How likely are shoppers to recommend(% of Total Shoppers)Promoter Passive Detractor
    10. 10. Key QuestionsWHY YOU NEED STRONG DIGITAL RELATIONSHIPSNEXT STEPSGet your customers’ reactionsIdentify and fix vulnerabilitiesTake advantage of competitors’ vulnerabilitiesJune 2013
    11. 11. Key QuestionsWHERE ELSE DO YOUR CUSTOMERS SEARCHWHY?It’s what they doLooking for valueCan’t get it all in one placeJune 2013
    12. 12. WHERE ELSE DO YOUR CUSTOMERS SEARCHJune 2013
    13. 13. Key QuestionsWHERE ELSE DO YOUR CUSTOMERS SEARCHNEXT STEPSFind out more about whyDecide if you want to provide itLook for partnershipsJune 2013
    14. 14. Key QuestionsHOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGWHY IS THIS IMPORTANT?Customers are shopping more storesPlanning can save time and moneyPlanning isn’t easyJune 2013
    15. 15. HOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGJune 201318%23%49%59%70%Go to websitesPlan a menuClip couponsCheck the pantryLook at circularsGo Beyond the CircularPlanning Activities(% of Shoppers)
    16. 16. Key QuestionsHOW CAN YOU HELP CUSTOMERS PLAN THEIR SHOPPINGNEXT STEPSStart to think like an online retailerMake it easier to build listsHighlight promotions on what they buyJune 2013
    17. 17. Key QuestionsHOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSWHY IS THIS IMPORTANT?Easy to think this is only for younger shoppersOlder shoppers do things differentlyJune 2013
    18. 18. HOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSOlder Shoppers Can Navigate WebsitesJune 201382% 80%75%0%20%40%60%80%100%18 - 34 35 - 54 55+Was Your Retailer Website Easy to Use?(% of Shoppers)
    19. 19. Key QuestionsHOW IMPORTANT IS DIGITAL TO OLDER SHOPPERSNEXT STEPSStart with core capabilitiesTry to make them comfortableJune 2013
    20. 20. Key QuestionsWHAT SHOPPERS ARE DOING WITH THEIR PHONESWHAT WE KNOWWay to reach shoppers on the moveGrocery shopping is differentPopularity of apps is growingJune 2013
    21. 21. WHAT SHOPPERS ARE DOING WITH THEIR PHONESJune 20137%31%44%45%46%47%Use Twitter to Tweet about your experienceCreate an electronic shopping listCompare prices across retailersCheck product reviewsReceive text messages from retailersPost Facebook commentsLots of ThingsHave you used your phone in the last month to…?(% of Smartphone Users indicating “yes”)
    22. 22. Key QuestionsWHAT SHOPPERS ARE DOING WITH THEIR PHONESNEXT STEPSMake emails mobile friendlyUse text for short time offersEnsure apps fit how people shopJune 2013
    23. 23. Key QuestionsWHEN TO SHIFT FROM PRINT TO DIGITALWHAT WE KNOWShoppers still prefer printStill “early days”It’s a high reward/high risk moveJune 2013
    24. 24. WHEN TO SHIFT FROM PRINT TO DIGITALJune 201369%81%Online adsNewspaper adsThe Gap is NarrowingAre These Helpful?(% of Total Shoppers)
    25. 25. Key QuestionsWHEN TO SHIFT FROM PRINT TO DIGITALNEXT STEPSFind out what’s holding back digitalPromote and reward useChange locallyJune 2013
    26. 26. Keep Up with What’s HappeningYou can turn to Brick Meets Click to always get clear, commercial-freeguidance on how digital is impacting the shopping experience and whatyou can do to build your business.Bill Bishop Curt CullisonChief Architect President/OperationsBrick Meets Click Alliance HARSHA AdvertisingBill.bishop@brickmeetsclick.com ccullison@allianceharshaadvertising.comwww.brickmeetsclick.comJune 2013
    27. 27. Click here to see the paperJune 2013
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