www.aha.io© Aha! 2014
The
Responsive
Method
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
This is the
Resp...
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
Historically,
or...
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
We have
entered ...
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
Velocity plus fo...
www.aha.io© Aha! 2014
1. Interrupt driven
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
… but, someone n...
www.aha.io© Aha! 2014
2. Goal first
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
If you do not ha...
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
3. Yay or nay now
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
4. Be Transparent
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
Explaining the why
makes the what simple
to digest
www.aha.io© Aha! 2014
Compressed
response time =
accelerated value +
satisfaction for
everyone
www.aha.io© Aha! 2014
www.aha.io© Aha! 2014
This is
The Responsive Method
www.aha.io© Aha! 2014
Sign up for a free trial of our
software
It’s for responsive product
managers who need to create
bri...
www.aha.io© Aha! 2014
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The Responsive Method

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The Responsive Method was pioneered by Aha! and is centered around the belief that interactions with urgency are what propel people and organizations forward.

It is a simple way to have mutually beneficial interactions. It embraces an interrupt-driven approach to communications and getting work done, but bases longer-term investments of resources on aligning requests against pre-set strategic initiatives. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information while staying on track towards a goal.

The Responsive Method has four key characteristics.

Interrupt driven
This is contrary to conventional wisdom, but I think you and your company should be driven by interruptions. Most people are taught to try to tune out distractions rather than being open to them and I think that is a mistake. I think you should listen carefully to the noise so you can learn to pick out the valuable data. This is true regardless of whether you work in sales, handle customer support requests, respond to candidates, or are an engineer dealing with incoming bug reports. Embrace the interruptions. A request is the only sign you have that someone needs something from you right now.

Goal first
If you are going to be interrupt-driven and respond to requests in real-time you need a way to assess the presented needs. While most questions are easy to quickly answer, some require meaningful investments of time and energy to satisfy (e.g. a major feature request from an important customer). You need to know whether you are going to invest that effort. And to do so wisely you must establish a “goal first” approach and a true north for where you are headed. A “goal first” approach is about defining your vision. Because If you do not have a vision, it will be difficult to understand what major requests are aligned with your goal and your direction and need your attention longer term.

Yay or nay now
You should respond to requests quickly as they come in. That’s because you can not afford to keep revisiting them. You need to quickly analyze them as they are received and allow your “goal first” strategy to guide you. Most requests can be quickly handled but the goal of a rapid “Yah” or “Nah” should not be at the expense of accuracy. There is no point in being hasty but wrong. It is absolutely ok to acknowledge that the request was received and that you will get back to the person shortly. The key is to digest the information and its importance as quickly as possible so you can get on to the next one and creating more value.

Be transparent
Allow someone to peak inside and understand why you responded the way you did rather than just hearing your response. Explaining the “why” makes the “what” simple to digest. You need to be more than just nice because being nice alone does not help someone see your perspective. This is especially important when saying “No.”

Published in: Leadership & Management

The Responsive Method

  1. 1. www.aha.io© Aha! 2014 The Responsive Method
  2. 2. www.aha.io© Aha! 2014
  3. 3. www.aha.io© Aha! 2014
  4. 4. www.aha.io© Aha! 2014
  5. 5. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) This is the Responsive Method
  6. 6. www.aha.io© Aha! 2014
  7. 7. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) Historically, organizational structures and hierarchy defined how people worked
  8. 8. www.aha.io© Aha! 2014
  9. 9. www.aha.io© Aha! 2014
  10. 10. www.aha.io© Aha! 2014
  11. 11. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) We have entered a new era
  12. 12. www.aha.io© Aha! 2014
  13. 13. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
  14. 14. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) Velocity plus four key skills are at the core of The Responsive Method
  15. 15. www.aha.io© Aha! 2014 1. Interrupt driven
  16. 16. www.aha.io© Aha! 2014
  17. 17. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) … but, someone needs something from you right now
  18. 18. www.aha.io© Aha! 2014 2. Goal first
  19. 19. www.aha.io© Aha! 2014
  20. 20. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) If you do not have a vision, you don’t know which interrupts need your real attention
  21. 21. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) 3. Yay or nay now
  22. 22. www.aha.io© Aha! 2014
  23. 23. www.aha.io© Aha! 2014
  24. 24. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans) 4. Be Transparent
  25. 25. www.aha.io© Aha! 2014
  26. 26. www.aha.io© Aha! 2014 Explaining the why makes the what simple to digest
  27. 27. www.aha.io© Aha! 2014 Compressed response time = accelerated value + satisfaction for everyone
  28. 28. www.aha.io© Aha! 2014
  29. 29. www.aha.io© Aha! 2014 This is The Responsive Method
  30. 30. www.aha.io© Aha! 2014 Sign up for a free trial of our software It’s for responsive product managers who need to create brilliant product strategy and visual roadmaps
  31. 31. www.aha.io© Aha! 2014

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