The Minimum Lovable Product (Forget the MVP)

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A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). …

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans).

The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take.

Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.

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  • MVP provide customers a voice. Without MVP how can you know if the customer loves you. When you customer has a voice they immediately understand the value of MVP. Iteration is the only way to make a lovable product. No one has time to wait for a perfect product.
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  • MVP are created to get user feedback to make them lovable. It is the iterative nature that makes MVP work. If your customers understand they have a voice you will be loved.
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  • Good presentation Brian! We are definitely driven by these same principles here when we design our products...
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  • Your definition of MVP is wrong and you are using a flawed argumentative approach to discredit the concept of MVP. While you provide no support of your main claim other than MLP sounds 'cooler' than a crappy MVP.
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  • The top industry analysts are not talking about this, too shameful if it is true.
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  • 1. www.aha.io© Aha! 2014 The Minimum Lovable Product (forget MVP)
  • 2. www.aha.io© Aha! 2014 A can of cat food is a Minimum Viable Product (MVP) when you are starving
  • 3. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
  • 4. www.aha.io© Aha! 2014 That’s one of the problems of the MVP approach. It strives for ‘barely enough’ and never great
  • 5. www.aha.io© Aha! 2014 It results in products that mostly work but never delight
  • 6. www.aha.io© Aha! 2014 Definition: The MVP is a new product with just the necessary features to be deployed, but no more
  • 7. www.aha.io© Aha! 2014 But will that make customers love you?
  • 8. www.aha.io© Aha! 2014 Growth comes from long- term customer happiness
  • 9. www.aha.io© Aha! 2014 And long-term customer happiness comes when customers adore your product and want you to succeed
  • 10. www.aha.io© Aha! 2014 What would it take for customers to love you—not tolerate you?
  • 11. www.aha.io© Aha! 2014 What would it take to create a Minimum Lovable Product (MLP)?
  • 12. www.aha.io© Aha! 2014 While the true adoption of the MVP is a strategic approach to getting product out the door…
  • 13. www.aha.io© Aha! 2014 …when applied, can yield to unsatisfactory products
  • 14. www.aha.io© Aha! 2014 Rather than asking what do customers really want, or what would delight them
  • 15. www.aha.io© Aha! 2014 The conversation always returns to what’s the minimum viable product and when can we get it to market
  • 16. www.aha.io© Aha! 2014 The problem is that the two major principles driving the MVP are flawed
  • 17. www.aha.io© Aha! 2014 1: The MVP reduces waste
  • 18. www.aha.io© Aha! 2014 The MVP never reduces waste because it never delivers what the customer really wants
  • 19. www.aha.io© Aha! 2014 2: The MVP accelerates time to market
  • 20. www.aha.io© Aha! 2014 The MVP may very well get you something to market first but even in an emerging market you will not be a serious contender
  • 21. www.aha.io© Aha! 2014 • Helpdesks before Zendesk • Tablets before iPads • Electric cars before Tesla • CRM tools before Salesforce There were …
  • 22. www.aha.io© Aha! 2014 Chasing the MVP forces you to sprint faster and faster chasing fool’s gold
  • 23. www.aha.io© Aha! 2014 Assuming you want to start thinking about creating love and others are willing to give you a chance …
  • 24. www.aha.io© Aha! 2014 Here are a few ways to determine if you have succeeded in identifying a Minimum Lovable Product
  • 25. www.aha.io© Aha! 2014 Find the big idea first (The more of these characteristics you can check off for your idea, the more lovable your product will be)
  • 26. www.aha.io© Aha! 2014 At least one person tells you it’s never been done
  • 27. www.aha.io© Aha! 2014 Customers visibly smile when you describe it to them
  • 28. www.aha.io© Aha! 2014 Someone swears when he hears the idea (in delight or disgust)
  • 29. www.aha.io© Aha! 2014 You dream of using it and all of the features you could add
  • 30. www.aha.io© Aha! 2014 Only your CTO or top architects think it’s possible
  • 31. www.aha.io© Aha! 2014 People start contacting you to learn about what you are building
  • 32. www.aha.io© Aha! 2014 The top industry analysts are not writing about it
  • 33. www.aha.io© Aha! 2014 We hope this inspires and excites you
  • 34. www.aha.io© Aha! 2014 Interested in learning about what customers think of your product today? Use our interactive tool to discover how lovable your product is
  • 35. www.aha.io© Aha! 2014 Check out a free trial of our lovable software at Aha! the new way to create brilliant product strategy and visual roadmaps
  • 36. www.aha.io© Aha! 2014