Modern Shopper’s Demands• Sophistication Based On Personal Knowledge• Prepared To Trade Data For A Better Experience• Instant Access To Expertise• Takes Advantage Of Technology• Offered A Perfect MatchRetail On Demand
“Give Me Personal Attention And Better Service”Service With An Opt In
MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
“Teach Me How To Use This”RETAIL ON DEMANDSubject SpecialistSHOPPER COACHING Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
CURISMA SOCIAL DISCOVERY PLATFORM CONNECTSCONSUMERS SHOPPING FOR ELECTRONICS
“LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create
EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
“HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.
UPCLOADWEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
SAYDUC KAUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
Modern Shopper’s Demands• Wants to Have A Say On What Is Produced• Enjoys Lending A Hand To Fellow Shoppers• Will Gather People Around To Get A Better Price• Wants To Be Rewarded For Sharing Shopper ExpertiseNew Brand Champion
“LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a store and calling out targetedAFFILIATmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interaction
MULU.MECOMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
STYLMEEGAME LETS PLAYERS COMPETE AND EARN REWARDS BY SETTING UP VIRTUAL BOUTIQUES
“LET ME HELP DECIDE WHAT’S SOLD”Customer AbassadorsShoppers are looking to harness the wealth of information and preferencesthey callout, and create online, bringing the cache of information with them tohelp inform and support their decisions
BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
CATERPILLARCONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN ON THE DESIGN OF ITS UPCOMING LINE
“HELP ME DECIDE WHICH ONE TOBUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.
NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS
“LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare.A new set of digital services are enabling shoppers to visually experienceand experiment with products before they buy.
NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
HANDSUPSITE LETS CONSUMERS CREATE THEIR OWN GROUP BUYING DEALS
Contact WHY PSFKPSFK is a trends-led innovation company thatprovides its clients with ideas and inspiration toevolve its products, services and marketingcommunications. We employ a unique methodologyto deliver trends research together with futurebusiness concepts and user scenarios to a client listthat includes BMW, Microsoft, InterContinental Piers FawkesHotels Group, Target and Pepsi. CEO & Founder email@example.com +1 646.520.4672 Jeff Weiner Director, Business Development firstname.lastname@example.org +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com Samsung Brand Ambassador Innovations – Strictly Confidential – June 2012
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