FUTURE OF RETAILReinvention & Revolution: Retail On    Demand & The New Brand            Champions
MUSIC   PAYMENTS   RETAIL
https://dl.dropbox.com/u/71046092/    future-of-retail_2012_pg3.jpg
Modern Shopper’s Demands• Sophistication Based On Personal Knowledge• Prepared To Trade Data For A Better  Experience• Ins...
RETAIL ON DEMAND
“Give Me Personal Attention And Better Service”Service With An Opt In
MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO                           TAILOR ADVICE
NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF           WITH CUSTOMERS’ PREFERENCES
“Teach Me How To Use This”RETAIL ON DEMANDSubject SpecialistSHOPPER COACHING Staff members with specialized knowledge base...
MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO                  WORK ON BIKES THEMSELVES
LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW      TO ACESS HIGHER AUDIO PERFORMANCE
“LET ME SHOP WHAT I LIKE”
GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK        ‘LIKES’ TO BUILD CUSTOM CATOLOGS
CURISMA SOCIAL DISCOVERY PLATFORM CONNECTSCONSUMERS SHOPPING FOR ELECTRONICS
“LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumer...
EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT                   AN AFFORDABLE PRICE
FUJIFILM  3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTS
“HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers t...
UPCLOADWEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS                     FIND THE RIGHT FIT ONLINE
SAYDUC                         KAUGMENTED REALITY APP TESTS POTENTIAL       FURNITURE IN CONSUMERS’ HOMES
Modern Shopper’s Demands• Wants to Have A Say On What Is Produced• Enjoys Lending A Hand To Fellow Shoppers• Will Gather P...
THE NEW BRAND  CHAMPION
“LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a ...
MULU.MECOMMISSION FEES EARNED BY INFLUENCING                    ONLINE PURCHASES
STYLMEEGAME LETS PLAYERS COMPETE AND EARN REWARDS              BY SETTING UP VIRTUAL BOUTIQUES
“LET ME HELP DECIDE WHAT’S SOLD”Customer AbassadorsShoppers are looking to harness the wealth of information and preferenc...
BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS                    IN CARD MANAGEMENT AND PROFITS
CATERPILLARCONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN                ON THE DESIGN OF ITS UPCOMING LINE
“HELP ME DECIDE WHICH ONE TOBUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognitio...
NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR                REAL-TIME PRODUCT CONSULTATIONS
KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY    HOLDERS TO ADVISE POTENTIAL CUSTOMERS
“LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand...
NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY                    HOUSEHOLD GOODS
HANDSUPSITE LETS CONSUMERS CREATE THEIR OWN                 GROUP BUYING DEALS
MUSIC   PAYMENTS   RETAIL
https://dl.dropbox.com/u/71046092/    future-of-retail_2012_pg3.jpg
Contact WHY PSFKPSFK is a trends-led innovation company thatprovides its clients with ideas and inspiration toevolve its p...
PSFK: Future Of Retail Presentation 120710102311-phpapp01
PSFK: Future Of Retail Presentation 120710102311-phpapp01
PSFK: Future Of Retail Presentation 120710102311-phpapp01
PSFK: Future Of Retail Presentation 120710102311-phpapp01
PSFK: Future Of Retail Presentation 120710102311-phpapp01
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FUTURE OF RETAIL: Reinvention & Revolution: Retail On Demand & The New Brand Champions

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PSFK: Future Of Retail Presentation 120710102311-phpapp01

  1. 1. FUTURE OF RETAILReinvention & Revolution: Retail On Demand & The New Brand Champions
  2. 2. MUSIC PAYMENTS RETAIL
  3. 3. https://dl.dropbox.com/u/71046092/ future-of-retail_2012_pg3.jpg
  4. 4. Modern Shopper’s Demands• Sophistication Based On Personal Knowledge• Prepared To Trade Data For A Better Experience• Instant Access To Expertise• Takes Advantage Of Technology• Offered A Perfect MatchRetail On Demand
  5. 5. RETAIL ON DEMAND
  6. 6. “Give Me Personal Attention And Better Service”Service With An Opt In
  7. 7. MODCLOTHSTYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
  8. 8. NEIMAN MARCUSLOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
  9. 9. “Teach Me How To Use This”RETAIL ON DEMANDSubject SpecialistSHOPPER COACHING Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
  10. 10. MOTOMETHODMOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
  11. 11. LENBROOKEXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
  12. 12. “LET ME SHOP WHAT I LIKE”
  13. 13. GLIMPSESOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
  14. 14. CURISMA SOCIAL DISCOVERY PLATFORM CONNECTSCONSUMERS SHOPPING FOR ELECTRONICS
  15. 15. “LET ME BUILD THE PERFECT ONE FOR ME”Experience CentersBest-in-class brands are creating experience centers where consumers areapproached, not only as shoppers, but as sophisticated learners who areeager to engage and create
  16. 16. EVOLVEXCUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
  17. 17. FUJIFILM 3D PRINTING KIOSK ALLOWS RETAILERS TOOFFER CUSTOMERS PERSONALIZED OBJECTS
  18. 18. “HELP ME CHOOSE THE PERFECT FIT”Reading The CustomerRETAIL ON DEMANDFIT WITH A CLICKOpt-in services that allow customers to make their personal data available tomembers of staff in exchange for the promise of tailored service, productrecommendations and optimization.
  19. 19. UPCLOADWEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
  20. 20. SAYDUC KAUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
  21. 21. Modern Shopper’s Demands• Wants to Have A Say On What Is Produced• Enjoys Lending A Hand To Fellow Shoppers• Will Gather People Around To Get A Better Price• Wants To Be Rewarded For Sharing Shopper ExpertiseNew Brand Champion
  22. 22. THE NEW BRAND CHAMPION
  23. 23. “LET ME SELL ON YOUR BEHALF”THE NEW BRAND CHAMPIONSetting The StageSHOPPER ASBy clearing the air before customers enter a store and calling out targetedAFFILIATmoments for valuable interactions, retailers are helping to create thefoundations of a focused and worthwhile interaction
  24. 24. MULU.MECOMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
  25. 25. STYLMEEGAME LETS PLAYERS COMPETE AND EARN REWARDS BY SETTING UP VIRTUAL BOUTIQUES
  26. 26. “LET ME HELP DECIDE WHAT’S SOLD”Customer AbassadorsShoppers are looking to harness the wealth of information and preferencesthey callout, and create online, bringing the cache of information with them tohelp inform and support their decisions
  27. 27. BARCLAYCARD RINGCOMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
  28. 28. CATERPILLARCONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN ON THE DESIGN OF ITS UPCOMING LINE
  29. 29. “HELP ME DECIDE WHICH ONE TOBUY”Meta-LibraryBy tapping into the wealth of online information by leveraging imagerecognition search and augmented reality to present detailed information andcontextual relevance, users are able to use information without being tied toa specific medium or behavior.
  30. 30. NEEDLESERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
  31. 31. KYSY VAIKKAINSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS
  32. 32. “LET ME NAME MY PRICE”Layered VirtualShowcaseWith a growing level of peer to peer communities that are working togetherand searching for service answers, the right information is being rewardedand being presented in easy formats for large groups of people to use andshare.A new set of digital services are enabling shoppers to visually experienceand experiment with products before they buy.
  33. 33. NETPLENISHAPP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
  34. 34. HANDSUPSITE LETS CONSUMERS CREATE THEIR OWN GROUP BUYING DEALS
  35. 35. MUSIC PAYMENTS RETAIL
  36. 36. https://dl.dropbox.com/u/71046092/ future-of-retail_2012_pg3.jpg
  37. 37. Contact WHY PSFKPSFK is a trends-led innovation company thatprovides its clients with ideas and inspiration toevolve its products, services and marketingcommunications. We employ a unique methodologyto deliver trends research together with futurebusiness concepts and user scenarios to a client listthat includes BMW, Microsoft, InterContinental Piers FawkesHotels Group, Target and Pepsi. CEO & Founder piers@psfk.com +1 646.520.4672 Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com Samsung Brand Ambassador Innovations – Strictly Confidential – June 2012
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