Magnaglobal global advertising forecast 20 december 2011
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- 2011 global growth is revised down to +4.7% (downgraded by -0.5%), totaling $427 billion.
- 2012 global growth is revised to +5.0% (downgraded by -1.5%), totaling $449 billion.
- Quadrennial events, combined with the scale and dynamism of the BRIC countries will help sustain global growth despite worsening economic outlook. They contribute to 45% of the global growth in 2011.
-Internet will become the second biggest media category in 2011, reaching a 20% global market share in 2012.
- China will become the second largest advertising market in 2012, outgrowing Japan.
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