IBM CMO Study Oct 2011
by Babelfish - Brian Crotty, Marketing Services Consultant at Babelfish on Oct 13, 2011
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White paper can be downloaded in many languages at this link: ...
White paper can be downloaded in many languages at this link:
Introduction Swimming, treading water or drowning?
Chapter One Deliver value to empowered customers
Chapter Two Foster lasting connections
Chapter Three Capture value, measure results
The CMO Agenda Get fit for the future
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