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IBM CMO Study Oct 2011

by Marketing Services Consultant at Babelfish on Oct 13, 2011

  • 2,249 views

White paper can be downloaded in many languages at this link: ...

White paper can be downloaded in many languages at this link:
http://ibm.com/cmostudy

Agenda:
Introduction Swimming, treading water or drowning?
Chapter One Deliver value to empowered customers
Chapter Two Foster lasting connections
Chapter Three Capture value, measure results
The CMO Agenda Get fit for the future

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IBM CMO Study Oct  2011 IBM CMO Study Oct 2011 Document Transcript