Methodology    Fieldwork:                             Harris Interactive                                           Dana Ma...
Methodology             • 3rd in a series of studies             • 1999, 2004, 2009             • Separate sample of respo...
Methodology             • 2,002 respondents             • Ages 8-18             • Written questionnaire in the classroom  ...
CHART 1Media Use, By PlatformAmong all 8- to 18-year-olds, amount of time spent with eachmedium in a typical day:HOURS6   ...
CHART 2Media Exposure, Over TimeAmong all 8- to 18-year-olds, total amount of media exposure ina typical day, over time:HO...
CHART 3Total Media Exposure and UseAmong all 8- to 18-year-olds, total amount of media exposure,multitasking and media use...
CHART 4Media Multitasking, By GenreAmong 7th to 12th graders, percent who multitask “most of thetime” they are using each ...
CHART 5Mobile Media, Over TimeAmong all 8- to 18-year-olds, percent who own each item:                                    ...
CHART 6Mobile Media ActivitiesAmong all 8- to 18-year-olds, time spent in cell phone activities ina typical day:HOURS1    ...
CHART 7Media Use, By PlatformAmong all 8- to 18-year-olds, amount of time spent with eachmedium in a typical day:HOURS6   ...
CHART 8TV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64          ...
CHART 8aTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64         ...
CHART 8bTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64         ...
CHART 8cTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64         ...
CHART 8dTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64         ...
CHART 8eTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS6          ...
CHART 8fTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS6          ...
CHART 9TV Viewing, by Platform, 2009Among all 8- to 18-year-olds, proportion of TV content consumedin a typical day via:  ...
CHART 10Listening to Music, Over TimeAmong all 8- to 18-year-olds, average amount of time spentlistening to music and othe...
CHART 11Listening to Music, By PlatformAmong all 8- to 18-year-olds, proportion of time spent listening tomusic on:       ...
CHART 12Computer Use, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usinga computer in a typical day...
CHART 13Home Internet Access, Over TimeAmong all 8- to 18-year-olds, percent with Internet access athome, over time:      ...
CHART 14High-Speed Access, Over TimeAmong all 8- to 18-year-olds, percent with high-speed Internetaccess at home, over tim...
CHART 15Internet in the Bedroom, Over TimeAmong all 8- to 18-year-olds, percent with Internet access in theirbedroom, over...
CHART 16Computer Time, By ActivityProportion of recreational computer time 8- to 18-year-oldsspend in various activities: ...
CHART 17Video Game Use, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingvideo games in a typical ...
CHART 18Video Game Use, By Platform, Over TimeVideo game use among 8- to 18-year-olds in a typical day, overtime:         ...
CHART 19Video Game Use, By Platform, By GenderVideo game use among 8- to 18-year-olds in a typical day, bygender:         ...
CHART 20Reading, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingprint media in a typical day, ov...
CHART 21Reading, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingeach type of print media in a ty...
CHART 22ReadingIn a typical day, percent of all 8- to 18-year-olds who spend timereading:                                 ...
CHART 23Time with Media, By Platform and AgeAmount of time spent with each medium in a typical day:                       ...
CHART 24Total Media Exposure, By AgeTotal amount of media exposure in a typical day, by age:HOURS14                       ...
CHART 25Total Media Exposure, By Race/EthnicityAmong all 8- to 18-year-olds, total amount of media exposure in atypical da...
CHART 26Total Media Exposure, By Race/EthnicityAmong all 8- to 18-year-olds, total amount of media exposure in atypical da...
CHART 27Media Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor grad...
CHART 27aMedia Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor gra...
CHART 27bMedia Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor gra...
CHART 28Multitasking with HomeworkAmong all 8- to 18-year-olds, proportion who say they use acomputer, watch TV, play vide...
Parents MatterSource: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
CHART 29Household Media EnvironmentAmong all 8- to 18-year-olds, proportion who say:                                      ...
CHART 30Household Media EnvironmentAmong all 8- to 18-year-olds, proportion who say the TV is left oneven if no one watchi...
CHART 31Media in the BedroomAmong all 8- to 18-year-olds, proportion who say they have a TVin their bedroom:              ...
CHART 32Media RulesAmong all 8- to 18-year-olds, percent who say they have rulesabout the amount of time they can spend wi...
CHART 33TV in the HomeAmount of time spent watching live TV in a typical day, bychildren who say the TV in their home is l...
CHART 34Bedroom TV and Time Spent WatchingAmount of time spent watching live TV by children who have aTV in their bedroom ...
CHART 35Media Rules and Time Spent With MediaAmount of total recreational media exposure in a typical day, bychildren who ...
Generation M2: Media in the Lives of 8- to 18-Year-Olds
Generation M2: Media in the Lives of 8- to 18-Year-Olds
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Generation M2: Media in the Lives of 8- to 18-Year-Olds

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Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

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Generation M2: Media in the Lives of 8- to 18-Year-Olds

  1. 1. Methodology Fieldwork: Harris Interactive Dana Markow, Robyn Bell Analysis: Kaiser Family Foundation Staff Liz Hamel, Sarah Cho Mollyann Brodie Ulla Foehr Donald Roberts Melissa SaphirSource: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  2. 2. Methodology • 3rd in a series of studies • 1999, 2004, 2009 • Separate sample of respondents • October 2008 – May 2009Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  3. 3. Methodology • 2,002 respondents • Ages 8-18 • Written questionnaire in the classroom • Media use diaries: 702 participants • Recreational media use onlySource: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  4. 4. CHART 1Media Use, By PlatformAmong all 8- to 18-year-olds, amount of time spent with eachmedium in a typical day:HOURS6 10:45 4:29 Total media exposure4 2:312 1:29 1:13 :38 :250 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  5. 5. CHART 2Media Exposure, Over TimeAmong all 8- to 18-year-olds, total amount of media exposure ina typical day, over time:HOURS12 Increase of 2:12 10:4510 Increase of 1:04 8:33 8 7:29 6 4 2 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  6. 6. CHART 3Total Media Exposure and UseAmong all 8- to 18-year-olds, total amount of media exposure,multitasking and media use in a typical day, over time:HOURS12 10:4510 29% Media 8 multitasking 7:38 6 4 2 0 Total media exposure Total media use Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  7. 7. CHART 4Media Multitasking, By GenreAmong 7th to 12th graders, percent who multitask “most of thetime” they are using each medium: Listening to music 43% Using a computer 40% Watching TV 39% Reading 27% Playing video games 22% 0% 20% 40% 60% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  8. 8. CHART 5Mobile Media, Over TimeAmong all 8- to 18-year-olds, percent who own each item: 2004 2009 18% iPod/MP3 player 76% 39% Cell phone 66% 12% Laptop 29% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  9. 9. CHART 6Mobile Media ActivitiesAmong all 8- to 18-year-olds, time spent in cell phone activities ina typical day:HOURS1 :49 :17 Music :33 :17 Games :15 TV0 Talking on a cell phone Consuming media on a cell phone Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  10. 10. CHART 7Media Use, By PlatformAmong all 8- to 18-year-olds, amount of time spent with eachmedium in a typical day:HOURS6 4:294 2:312 1:29 1:13 :38 :250 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  11. 11. CHART 8TV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64 - :252 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  12. 12. CHART 8aTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64 DVDs :27 DVDs :32 DVDs :322 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  13. 13. CHART 8bTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64 Time-shifted TV :14 Time-shifted TV :14 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :322 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  14. 14. CHART 8cTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :322 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  15. 15. CHART 8dTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS64 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :322 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  16. 16. CHART 8eTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS6 Cell phone :154 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :322 Live TV 3:05 Live TV 3:04 Live TV 2:390 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  17. 17. CHART 8fTV Content, Over TimeAmong all 8- to 18-year-olds, amount of time spent with TVcontent, over time:HOURS6 + :384 Total TV Content Total TV Content Total TV Content2 3:47 3:51 4:290 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  18. 18. CHART 9TV Viewing, by Platform, 2009Among all 8- to 18-year-olds, proportion of TV content consumedin a typical day via: Online 9% Mobile 12% On Demand/DVR Live TV 8% 59% DVD 12% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  19. 19. CHART 10Listening to Music, Over TimeAmong all 8- to 18-year-olds, average amount of time spentlistening to music and other audio in a typical day, over time:HOURS4 + :47 2:312 1:49 1:440 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  20. 20. CHART 11Listening to Music, By PlatformAmong all 8- to 18-year-olds, proportion of time spent listening tomusic on: Cell Phone 12% iPod CD 29% 12% Radio 23% Computer 23% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  21. 21. CHART 12Computer Use, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usinga computer in a typical day, over time:HOURS2 + :27 1:29 1:021 :270 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  22. 22. CHART 13Home Internet Access, Over TimeAmong all 8- to 18-year-olds, percent with Internet access athome, over time: 1999 47% 2004 74% 2009 84% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  23. 23. CHART 14High-Speed Access, Over TimeAmong all 8- to 18-year-olds, percent with high-speed Internetaccess at home, over time: 1999 n/a 2004 31% 2009 59% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  24. 24. CHART 15Internet in the Bedroom, Over TimeAmong all 8- to 18-year-olds, percent with Internet access in theirbedroom, over time: 1999 10% 2004 20% 2009 33% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  25. 25. CHART 16Computer Time, By ActivityProportion of recreational computer time 8- to 18-year-oldsspend in various activities: Other websites Social 12% networking Instant 25% messaging 13% Email 6% Playing games Video 19% Graphics/photos 5% sites 16% Other 5% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  26. 26. CHART 17Video Game Use, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingvideo games in a typical day, over time:HOURS2 + :24 1:131 :49 :260 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  27. 27. CHART 18Video Game Use, By Platform, Over TimeVideo game use among 8- to 18-year-olds in a typical day, overtime: 2004 2009HOURS21 :36 :38 :32 :170 Console player Handheld player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  28. 28. CHART 19Video Game Use, By Platform, By GenderVideo game use among 8- to 18-year-olds in a typical day, bygender: Boy GirlHOURS2 :561 :24 :18 :17 :16 :140 Cell phone Handheld player Console player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  29. 29. CHART 20Reading, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingprint media in a typical day, over time:HOURS21 :43 :43 - :05 :380 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  30. 30. CHART 21Reading, Over TimeAmong all 8- to 18-year-olds, average amount of time spent usingeach type of print media in a typical day, over time:HOURS 1999 2004 200921 :21 :23 :25 :15 :14 :09 :07 :06 :030 Books Magazines Newspapers Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  31. 31. CHART 22ReadingIn a typical day, percent of all 8- to 18-year-olds who spend timereading: 1999 2004 2009 46% Books 46% 47% 55% Magazines 47% 35% 42% Newspapers 34% 23% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  32. 32. CHART 23Time with Media, By Platform and AgeAmount of time spent with each medium in a typical day: 8-10 yr-olds 11-14 yr-oldsHOURS 1:226 5:034 3:41 1:14 1:00 2:22 :242 1:46 1:25 1:08 1:01 :460 TV content Music Computers Video games Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  33. 33. CHART 24Total Media Exposure, By AgeTotal amount of media exposure in a typical day, by age:HOURS14 11:53 11:231210 7:51 8 6 4 2 0 8-10 yrs-old 11-14 yrs-old 15-18 yrs-old Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  34. 34. CHART 25Total Media Exposure, By Race/EthnicityAmong all 8- to 18-year-olds, total amount of media exposure in atypical day, by race/ethnicity:HOURS14 12:59 13:001210 8:36 8 6 4 2 0 White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  35. 35. CHART 26Total Media Exposure, By Race/EthnicityAmong all 8- to 18-year-olds, total amount of media exposure in atypical day, by race/ethnicity over time:HOURS 1999 200914 12:59 13:001210 9:01 8:36 8:19 8 6:56 6 4 2 0 White Black Hispanic White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  36. 36. CHART 27Media Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor grades: Light media users 23% Fair/poor grades 66% Good grades 10% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  37. 37. CHART 27aMedia Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor grades: Moderate media users 31% Fair/poor grades 65% Good grades 3% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  38. 38. CHART 27bMedia Use and GradesPercent of light, moderate, and heavy media users who getmostly good vs. mostly fair/poor grades: Heavy media users 47% 51% Fair/poor Good grades grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  39. 39. CHART 28Multitasking with HomeworkAmong all 8- to 18-year-olds, proportion who say they use acomputer, watch TV, play video games, text message, or listen tomusic while doing their homework: Never 19% Most of the time 31% A little of the time 22% Some of the time 25% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  40. 40. Parents MatterSource: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  41. 41. CHART 29Household Media EnvironmentAmong all 8- to 18-year-olds, proportion who say: TV is usually on TV is not usually during meals on during meals 64% 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  42. 42. CHART 30Household Media EnvironmentAmong all 8- to 18-year-olds, proportion who say the TV is left oneven if no one watching: Never 4% A little of the time 15% Most of the time 45% Some of the time 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  43. 43. CHART 31Media in the BedroomAmong all 8- to 18-year-olds, proportion who say they have a TVin their bedroom: No TV in their bedroom TV in their 28% bedroom 71% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  44. 44. CHART 32Media RulesAmong all 8- to 18-year-olds, percent who say they have rulesabout the amount of time they can spend with each medium: Yes, has rules N/A No, does not have rules Computer 36% 5% 60% Video games 30% 5% 66% TV 28% 4% 68% Music 10% 5% 85% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  45. 45. CHART 33TV in the HomeAmount of time spent watching live TV in a typical day, bychildren who say the TV in their home is left on even when noone is watching:HOURS4 + 1:35 3:17 2:202 1:420 Little/none Some of the time Most of the time Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  46. 46. CHART 34Bedroom TV and Time Spent WatchingAmount of time spent watching live TV by children who have aTV in their bedroom vs. those who do not:HOURS4 + 1:04 2:582 1:540 No TV in the bedroom TV in the bedroom Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
  47. 47. CHART 35Media Rules and Time Spent With MediaAmount of total recreational media exposure in a typical day, bychildren who say they have: + 2:52HOURS14 12:431210 9:51 8 6 4 2 0 Some media rules No media rules Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

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