Comscore 2012 Mobile future in focus
by Babelfish - Brian Crotty, Marketing Services Consultant at Babelfish on Mar 01, 2012
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Key Insights from 2011 and What They Mean for the Coming Year...
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
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