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Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.