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Accenture: Serving nonstop customer Oct 2012

by Marketing Services Consultant at Babelfish on Dec 24, 2012

  • 886 views

Serving the ...

Serving the
nonstop customer
By Paul F. Nunes, Olivier Schunck and Robert E. Wollan
A customer’s path to purchase used to be linear.
Now the journey is dynamic, accessible and continuous.
Marketing executives need a new model that can help
them become and remain relevant to their customers
in this uncharted environment.
accenture.com/

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Accenture:  Serving nonstop customer Oct 2012 Accenture: Serving nonstop customer Oct 2012 Document Transcript