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Contest and giveaway marketing on facebook and twitter
 

Contest and giveaway marketing on facebook and twitter

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Brian Chappell of http://www.ignitesocialmedia.com goes into detail on how to run a successful Contest or Giveaway on Twitter or Facebook.

Brian Chappell of http://www.ignitesocialmedia.com goes into detail on how to run a successful Contest or Giveaway on Twitter or Facebook.

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  • There’s an amazing contest application that you can put on your Facebook page, simple, cheap and easy to use: http://toptabapp.com/?r=4, my favorite!
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    Contest and giveaway marketing on facebook and twitter Contest and giveaway marketing on facebook and twitter Presentation Transcript

    • Contest and Giveaway Marketing on Facebook and Twitter By Brian Chappell
    • Insert image
    • Don’t Take My Word For it
      • 50% More Fans When You Run Contests and Giveaways
      • 82% of consumers are willing to give personal information for 100$ contest and giveaway
      Source: Jupiter and Forrester Research
    • Contests and Giveaways Are Tools
      • Facebook and Twitter are the viral mechanisms.
    • The Prize is very important
      • The Prize: Think about the audience
        • iPad as the prize = cookie cutter
      • The hook
      • Keep the momentum going
    • Contests
      • Winners are selected by judges and public vote or a mix of both.
      • Public vote can go viral.
    • Voting Mechanisms For Contests
      • Facebook Voting Mechanisms
        • Comments
        • Likes
      • Twitter Voting Mechanisms
        • Retweets
        • Hash Tag
    • Don’t Forget About The Links
      • Integrate extendable assets such as voting widgets so users can embed on their blogs.
    • Other Successful Variables To Implement
      • Let users vote once a day
      • Setup a clear timeline that creates incentive to enter
      • Setup clear calls to actions
    • Giveaways
        • Randomly choose winners
        • Entry methods
          • Facebook Comments
          • Facebook Status updates
          • Tweets
          • Filling out a form hosted on Facebook
    • Details Are Critical
        • Counting entries can be a major hassle
        • Leverage Twitter and Facebook API to count entries
          • Run Cron jobs
          • Utilize Database integration
          • Twinbox
    • Legal Specifications
        • Facebook Promotion Guidelines - http://kl.am/btRv
        • Government guidelines vary from state to state
        • Consult a lawyer
        • Rule out states that are problematic
          • RI, NY, Florida
    • Facebook FBML Loophole
        • Create custom FMBL page that only lets Facebook fans see the giveaway or contest.
    • Contest and Giveaway Platforms
        • Strutta
        • Wildfire
        • Votigo
        • Twideocontest
    • Wildfire
        • Great for small businesses
          • Starts at 5$ per campaign and goes up to 15$k for white label
        • WYSIWYG editor
        • Standard plan allows export of user info
    • Spam Considerations
        • Block IP’s
        • Captchas
        • Contest platforms take care of the heavy lifting
    • Namecheap Twitter Example
        • Namecheap Twitter Giveaway
          • First of three @replies with correct answer to questions
            • Prize was a one year domain registration
          • Consistent giveaways
          • Follower count grew from 200 to 4000 in the first month
    • Good Mood Gig Contest Example
        • Good Mood Gig Contest
          • Users begged for votes via Facebook and Twitter
          • Bounce rate 15% on Facebook and 32% on Twitter
          • 110,000 visitors over 3 months for Facebook
          • 30,000 visitors from Twitter
    • Round Up Your Friends
    • TJ Maxx Facebook Giveaway
    • Summary
      • Having contests/giveaways increases fans significantly
      • Multiple entries and votes creates viral campaigns
      • Increase awareness via post contest call to actions
    • Thank You
      • IgniteSocialMedia.com/blog
      • @brianchappell
      • [email_address]