Brian Chappell - Reputation Monitoring 101 Presentation - ScarySEO

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Reputation Monitoring 101 Presentation given @ScarySEO by Brian Chappell

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Brian Chappell - Reputation Monitoring 101 Presentation - ScarySEO

  1. 1.   Reputation Management       Are you finding all of the conversation?
  2. 2. Google is not all that matters!   Google Alerts is a great place to start, but does not track everything  A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search. A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search. A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search. A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice. A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search. A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.
  3. 3. Images  
  4. 4. Google Blogsearch  
  5. 5. Blogosphere Bloglines  
  6. 6. Technorati Search  
  7. 7. Backtype.com
  8. 8. Twitter.com
  9. 9. YouTube
  10. 10. BoardTracker  
  11. 11. Local Review Sites   Citysearch - (no RSS)  Use Update Scanner firefox addon which tracks pages that change (can throttle to check every 5 minutes) or Dapper.net   Yelp 
  12. 12. RSS Optimization   Take your RSS feeds and dump them into an OPML file for portability. http://www.unold.dk/code/opmlgen/   Yahoo Pipes     Can add multiple phrases and words and utilize negative phrases by porting RSS feeds of the aforementioned services.
  13. 13. Monitoring Services   Budget Solutions: http://filtrbox.com http://trackur.com http://reputation.distilled.co.uk/   High Price Point Solutions: http://cymfony.com/ http://visibletechnologies.com http://andiamosystems.com/ http://Radian6.com http://sentimentmetrics.com
  14. 14. Thank You     twitter.com/brianchappell IgniteSocialMedia.com BrianChappell.com

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