Link Building         How much risk are you willing to take?
Widgets    Linkbait        Link Buying
Widgets On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic Dynamic Insertion Of Off Site Links
Linkbait Creative / Captivating / Time Saving Content  Fake Bait - False - Made Up Content  Switch Bait - 301ing Content A...
Link Buying Non Manipulative Anchor Text NoFollowing your links Link Brokers - Large Scale, Manipulative Anchor Text Campa...
Summary <ul><ul><li>Is your site worth getting burned </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Weigh the risk vs. re...
Thank You twitter.com/brianchappell IgniteSocialMedia.com BrianChappell.com
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Brian Chappell - Link Building Risk Assessment Presentation - ScarySEO

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Link Building Risk Assessment Presentation given @ScarySEO by Brian Chappell

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Brian Chappell - Link Building Risk Assessment Presentation - ScarySEO

  1. 1.   Link Building         How much risk are you willing to take?
  2. 2. Widgets    Linkbait        Link Buying
  3. 3. Widgets On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic Dynamic Insertion Of Off Site Links
  4. 4. Linkbait Creative / Captivating / Time Saving Content Fake Bait - False - Made Up Content Switch Bait - 301ing Content After It Has Developed Links
  5. 5. Link Buying Non Manipulative Anchor Text NoFollowing your links Link Brokers - Large Scale, Manipulative Anchor Text Campaigns - Non Related, High PR Sites Non Manipulative Anchor Text
  6. 6. Summary <ul><ul><li>Is your site worth getting burned </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Weigh the risk vs. reward </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Make sure that these potential risks are understood by upper level execs </li></ul></ul><ul><li>  </li></ul><ul><ul><li>File for reinclusion request  </li></ul></ul><ul><ul><ul><li>http://www.mattcutts.com/blog/reinclusion-request-howto/ </li></ul></ul></ul><ul><li>  </li></ul>
  7. 7. Thank You twitter.com/brianchappell IgniteSocialMedia.com BrianChappell.com
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