Link Building How much risk are you willing to take?

Widgets Linkbait Link Buying

Widgets On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic Dynamic Insertion Of Off Site Links

Linkbait Creative / Captivating / Time Saving Content Fake Bait - False - Made Up Content Switch Bait - 301ing Content After It Has Developed Links

Link Buying Non Manipulative Anchor Text NoFollowing your links Link Brokers - Large Scale, Manipulative Anchor Text Campaigns - Non Related, High PR Sites Non Manipulative Anchor Text

Summary Is your site worth getting burned Weigh the risk vs. reward Make sure that these potential risks are understood by upper level execs File for reinclusion request http://www.mattcutts.com/blog/reinclusion-request-howto/

Is your site worth getting burned

Weigh the risk vs. reward

Make sure that these potential risks are understood by upper level execs

File for reinclusion request

http://www.mattcutts.com/blog/reinclusion-request-howto/

Thank You twitter.com/brianchappell IgniteSocialMedia.com BrianChappell.com