Brian Chappell - Link Building Risk Assessment Presentation - ScarySEO

Link Building How much risk are you willing to take?

Widgets Linkbait Link Buying

Widgets On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic Dynamic Insertion Of Off Site Links

Linkbait Creative / Captivating / Time Saving Content Fake Bait - False - Made Up Content Switch Bait - 301ing Content After It Has Developed Links

Link Buying Non Manipulative Anchor Text NoFollowing your links Link Brokers - Large Scale, Manipulative Anchor Text Campaigns - Non Related, High PR Sites Non Manipulative Anchor Text

Summary
Is your site worth getting burned

Weigh the risk vs. reward

Make sure that these potential risks are understood by upper level execs

File for reinclusion request
http://www.mattcutts.com/blog/reinclusion-request-howto/

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Brian Chappell - Link Building Risk Assessment Presentation - ScarySEO

by Brian_Chappell on Oct 28, 2008

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Brian Chappell - Link Building Risk Assessment Presentation - ScarySEO — Presentation Transcript

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