BUS 237 - Final Presentation: Internet Advertising

3,365 views
3,174 views

Published on

Summer 2009

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,365
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

BUS 237 - Final Presentation: Internet Advertising

  1. 1. Internet Advertising Nathaniel Fung Justin Lee Elliot Lobo Brian Yan Muk 1 1
  2. 2. BUS 237 || Internet Advertising || Agenda http://www.EPSILONsolutions.com/agenda.html Agenda Introduction Introduction Background Background Examples Examples Benefits/Risks Benefits/Risks How To Do It How To Do It Conclusion Conclusion 2
  3. 3. BUS 237 || Internet Advertising || Introduction http://www.EPSILONsolutions.com/questions.html A few questions... Raise your hand if they apply: Introduction Background Do you look Do you have at websites? Examples a website? Benefits/Risks Who has thought of making or having How To Do It their own website? Conclusion 3
  4. 4. BUS 237 || Internet Advertising || Introduction http://www.EPSILONsolutions.com/purpose.html Why are we here? Introduction Background Examples Benefits/Risks How To Do It Conclusion 4
  5. 5. BUS 237 || Internet Advertising || Background http://www.EPSILONsolutions.com/advertising.html What is Advertising? Why: Who: Introduction To Inform & End Users & To Attract Target Background Attention Audience Examples Benefits/Risks What: Activity Where: How To Do It Advertising Various Public Media Conclusion 5
  6. 6. BUS 237 || Internet Advertising || Background http://www.EPSILONsolutions.com/internetadvertising.html What is Internet Advertising? Introduction Internet Advertising is the use of Background the Internet as a medium to Examples Benefits/Risks display advertisements to the user. How To Do It Conclusion 6
  7. 7. BUS 237 || Internet Advertising || Background http://www.EPSILONsolutions.com/uses.html Who Uses Internet Advertising Advertiser Advertisee Introduction Background Web-based companies People who need to that sell products and/ purchase products Examples or services online and/or services online Companies that sell Benefits/Risks People who browse the products and/or services Internet outside their area How To Do It People who want to spread awareness about Conclusion anything 7
  8. 8. BUS 237 || Internet Advertising || Background http://www.EPSILONsolutions.com/waytobuy.html Ways to Buy Internet Advertising CPM – Cost Per Mille Introduction • AKA CPI – Cost Per Impression • Advertisers pay for EXPOSURE Background CPC – Cost Per Click Examples • AKA PPC – Pay Per Click • Advertisers pay for the number of user CLICKS Benefits/Risks How To Do It CPA – Cost Per Action • AKA CPA – Cost Per Acquisition Conclusion • Advertisers pay for successful TRANSACTIONS 8
  9. 9. BUS 237 || Internet Advertising || Background http://www.EPSILONsolutions.com/location.html Where to Find Internet Advertising Websites Introduction Mobile Devices Background Messenger Clients Examples Video Games Benefits/Risks How To Do It Videos Conclusion Music 9
  10. 10. BUS 237 || Internet Advertising || Examples http://www.EPSILONsolutions.com/examples.html Examples Introduction Background Examples Benefits/Risks How To Do It Conclusion 10
  11. 11. BUS 237 || Internet Advertising || Examples http://www.EPSILONsolutions.com/adwordsvsadsense.html AdWords vs AdSense Ad-Selling System AdSense Introduction Who: Advertisers Ad-Publishing Program Background Purpose: To generate Who: Website Owners traffic and sell your Purpose: To generate product and/or service Examples revenue through ads via How: Advertisers create your content-filled website ads, choose Benefits/Risks How: Website Owners keywords, and pay Google choose keywords and to host their ads on How To Do It place ads on their sites Google/other websites related to their content or AdWords audience Conclusion 11
  12. 12. BUS 237 || Internet Advertising || Benefits/Risks http://www.EPSILONsolutions.com/benefits.html Benefits of Internet Advertising Introduction Background Able to Use Ability to Easy to Many Relatively Examples Target Track Different Simple to Specific Traffic Mediums Implement Audiences Benefits/Risks and Tools How To Do It Conclusion 12
  13. 13. BUS 237 || Internet Advertising || Benefits/Risks http://www.EPSILONsolutions.com/risks.html Risks of Internet Advertising Introduction Background Inability to Saturation of Examples Lack of Low-Speed Try Before Content on Technology Connections You Buy the Internet Benefits/Risks How To Do It Conclusion 13
  14. 14. BUS 237 || Internet Advertising || Benefits/Risks http://www.EPSILONsolutions.com/future.html Future of Internet Advertising Introduction Background Tailored Larger Increased Marketing Migration More Integration Examples Towards Towards Dynamic and with Mobile Consumers Social Media Interactive and Remote Based on Sites for Content Benefits/Risks Devices Their Trends Marketing How To Do It Conclusion 14
  15. 15. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto.html How To Set Up Internet Advertising Introduction How to set up: Background Examples 1. Set Up 2. Benefits/Risks Create 3. Generate 4. Customize 5. How To Do It Implement Conclusion www.JUSTlistIN.com/EPSILONsolutions 15
  16. 16. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto1.html How To Set Up Internet Advertising STEP 1: Set Up Your Website Introduction Background a. Choose a domain name b. Pick a web-hosting company to host your website Examples c. Design your website Benefits/Risks How To Do It Conclusion 16
  17. 17. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto2.html How To Set Up Internet Advertising STEP 2 – Create A Google AdSense Account Introduction Background a. Visit “http://adsense.google.com” b. Follow the procedures to set up an account Examples c. Wait up to 24 hours Benefits/Risks d. When accepted, you will be able to access your Google AdSense account Control Panel How To Do It Conclusion 17
  18. 18. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto3.html How To Set Up Internet Advertising STEP 3 – Generate The Advertisement Introduction Background a. Go to the “AdSense Setup” b. Choose an advertising platform for your website Examples Benefits/Risks How To Do It Conclusion 18
  19. 19. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto4.html How To Set Up Internet Advertising STEP 4 – Customize The Advertisement Introduction Background a. Customize the size, colour, and overall appearance of the ad Examples Benefits/Risks How To Do It Conclusion 19
  20. 20. BUS 237 || Internet Advertising || How To Do It http://www.EPSILONsolutions.com/howto5.html How To Set Up Internet Advertising STEP 5: Implement The Advertisement Introduction Background a. Generate the ad code in HTML b. Paste the code into an HTML file Examples c. Upload the HTML file on your web space or FTP Benefits/Risks d. Sit back and watch the money POUR IN!! How To Do It Conclusion 20
  21. 21. BUS 237 || Internet Advertising || Conclusion http://www.EPSILONsolutions.com/questions.html Questions? Introduction Background Examples Benefits/Risks How To Do It Conclusion 21
  22. 22. BUS 237 || Internet Advertising || Table of Content http://www.EPSILONsolutions.com/content.html Table of Contents 1. Agenda 11. Benefits Introduction 2. Questions 12. Risks 3. Purpose 13. Future Background 4. Advertising 14. How To Examples 5. Internet Advertising 15. How To 1 6. Who 16. How To 2 Benefits/Risks 7. Ways to Buy 17. How To 3 8. Where 18. How To 4 How To Do It 9. Examples 19. How To 5 Conclusion 10. AdWords vs AdSense 20. Questions? 22

×