Introduction to Facebook Pages

Reaching People Who Make a Difference
1
Rovrr, Inc.©2009

2
Goals
Rovrr, Inc.©2009

3
Introduction
Founded 2007
Brian R. Stuckey
Jennifer Katz
Robert Rudelius
What We Do:
We turn your fans in to your brand advocates.
We build tools that enable people to take your message and spread it to their friends.
Rovrr, Inc.©2009

Advertising vs. Social Growth
4
The One-to-Many approach
Social Growth Model
Rovrr, Inc.©2009

5
Introduction
Rovrr, Inc.©2009

6
Introduction
Rovrr, Inc.©2009

7
Question:
VS.
Rovrr, Inc.©2009

8
Question:
VS.
Rovrr, Inc.©2009

9
“Now there is a lesson in here.”
-Alton Brown
Rovrr, Inc.©2009

10
Goals
Rovrr, Inc.©2009

11
The Original Use of Facebook
Communication focused on friends
User to User interactions
Strictly 1:1
No Feed stories – user interactions took place only on a user’s wall
Restricted to real people only.
Limit of 5,000 Friends
Rovrr, Inc.©2009

12
Facebook Groups
Allows for many-to-many user communications
Very different look from a user page
Any user can create a group
A group can have several administrators
Limit of 5,000 members in group for messages
Group A
Group B
Rovrr, Inc.©2009

13
Facebook Pages
Similar look to a user page
1:N Communications
Allows multiple administrators to act on behalf of the fan page
One person can admin multiple fan pages
Identity of administrators is hidden
No limit on fans
Rovrr, Inc.©2009

14
Users, Groups, Pages - Summary
Rovrr, Inc.©2009

15
Goals
Rovrr, Inc.©2009

16
Rovrr, Inc.©2009

17
Rovrr, Inc.©2009

18
Rovrr, Inc.©2009

19
Rovrr, Inc.©2009

20
Rovrr, Inc.©2009

21
Rovrr, Inc.©2009

22
Rovrr, Inc.©2009

23
Rovrr, Inc.©2009

24
Rovrr, Inc.©2009

25
Rovrr, Inc.©2009

26
Rovrr, Inc.©2009

27
Rovrr, Inc.©2009

35
Good Things
Keep It Relevant
Keep your Page Wall on topic
and keep chatter in discussion
tab
Engage your community
Use Applications like Stuff I Like
Polls, voting, etc.
Ask them questions
Use them for product ideas
Encourage user generated content
Photo contests
Design contests
Stories
Rovrr, Inc.©2009

36
Good Things
Keep It Positive
Post upbeat content
Giveaways, promotions, etc.
React to customers
Thank positive comments
Comment on feedback
Try to help customers
Integrate With Other Content
Fan Box on your site
Link to your Twitter Account
Include links in your email
Rovrr, Inc.©2009

37
Bad Things
Don’t Over-moderate
Deleting comments leads to retribution. Try addressing the issue publically instead.
Don’t disparage others
Instead, focus on your positive attributes
Don’t let it stagnate
Try User Generated Content to keep the page fresh
Rovrr, Inc.©2009

38
Crisis Handling
Mistakes on you Page
Be honest and apologize – fans can be forgiving.
If you can, try to make the situation right.
Negative User Comments
Address the issue directly
Address it publically (if appropriate)
Ignore it
Burry it with new content
Rovrr, Inc.©2009