Introduction to Facebook Pages

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    Notes on slide 1

    Based in MplsBuilt Tony O fan pageDistill knowledge to 1hr practical guideNot expert, good foundation

    1 Most common question from clients.1 Why not user page?1 good working definition of page3- nasty comments, best way to address

    1:1:1:1 growth

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    Introduction to Facebook Pages - Presentation Transcript

    1. Reaching People Who Make a Difference
      1
      Rovrr, Inc.©2009
    2. 2
      Goals
      Rovrr, Inc.©2009
    3. 3
      Introduction
      Founded 2007
      Brian R. Stuckey
      Jennifer Katz
      Robert Rudelius
      What We Do:
      We turn your fans in to your brand advocates.
      We build tools that enable people to take your message and spread it to their friends.
      Rovrr, Inc.©2009
    4. Advertising vs. Social Growth
      4
      The One-to-Many approach
      Social Growth Model
      Rovrr, Inc.©2009
    5. 5
      Introduction
      Rovrr, Inc.©2009
    6. 6
      Introduction
      Rovrr, Inc.©2009
    7. 7
      Question:
      VS.
      Rovrr, Inc.©2009
    8. 8
      Question:
      VS.
      Rovrr, Inc.©2009
    9. 9
      “Now there is a lesson in here.”
      -Alton Brown
      Rovrr, Inc.©2009
    10. 10
      Goals
      Rovrr, Inc.©2009
    11. 11
      The Original Use of Facebook
      Communication focused on friends
      User to User interactions
      Strictly 1:1
      No Feed stories – user interactions took place only on a user’s wall
      Restricted to real people only.
      Limit of 5,000 Friends
      Rovrr, Inc.©2009
    12. 12
      Facebook Groups
      Allows for many-to-many user communications
      Very different look from a user page
      Any user can create a group
      A group can have several administrators
      Limit of 5,000 members in group for messages
      Group A
      Group B
      Rovrr, Inc.©2009
    13. 13
      Facebook Pages
      Similar look to a user page
      1:N Communications
      Allows multiple administrators to act on behalf of the fan page
      One person can admin multiple fan pages
      Identity of administrators is hidden
      No limit on fans
      Rovrr, Inc.©2009
    14. 14
      Users, Groups, Pages - Summary
      Rovrr, Inc.©2009
    15. 15
      Goals
      Rovrr, Inc.©2009
    16. 16
      Rovrr, Inc.©2009
    17. 17
      Rovrr, Inc.©2009
    18. 18
      Rovrr, Inc.©2009
    19. 19
      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
    25. 25
      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
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      Rovrr, Inc.©2009
    34. 34
      Goals
      Rovrr, Inc.©2009
    35. 35
      Good Things
      Keep It Relevant
      Keep your Page Wall on topic
      and keep chatter in discussion
      tab
      Engage your community
      Use Applications like Stuff I Like
      Polls, voting, etc.
      Ask them questions
      Use them for product ideas
      Encourage user generated content
      Photo contests
      Design contests
      Stories
      Rovrr, Inc.©2009
    36. 36
      Good Things
      Keep It Positive
      Post upbeat content
      Giveaways, promotions, etc.
      React to customers
      Thank positive comments
      Comment on feedback
      Try to help customers
      Integrate With Other Content
      Fan Box on your site
      Link to your Twitter Account
      Include links in your email
      Rovrr, Inc.©2009
    37. 37
      Bad Things
      Don’t Over-moderate
      Deleting comments leads to retribution. Try addressing the issue publically instead.
      Don’t disparage others
      Instead, focus on your positive attributes
      Don’t let it stagnate
      Try User Generated Content to keep the page fresh
      Rovrr, Inc.©2009
    38. 38
      Crisis Handling
      Mistakes on you Page
      Be honest and apologize – fans can be forgiving.
      If you can, try to make the situation right.
      Negative User Comments
      Address the issue directly
      Address it publically (if appropriate)
      Ignore it
      Burry it with new content
      Rovrr, Inc.©2009
    39. 39
      301 4th Ave South
      STE #980Minneapolis, MN 55415(612)234-2718office
      Rovrr, Inc.©2009
    SlideShare Zeitgeist 2009

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