Introduction to Facebook Pages


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These are the slides for the lecture I gave at the James J. Hill Library on 10/18/2009.

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  • Based in MplsBuilt Tony O fan pageDistill knowledge to 1hr practical guideNot expert, good foundation
  • 1 Most common question from clients.1 Why not user page?1 good working definition of page3- nasty comments, best way to address
  • 1:1:1:1 growth
  • Introduction to Facebook Pages

    1. 1. Reaching People Who Make a Difference<br />1<br />Rovrr, Inc.©2009<br />
    2. 2. 2<br />Goals<br />Rovrr, Inc.©2009<br />
    3. 3. 3<br />Introduction<br />Founded 2007<br />Brian R. Stuckey<br />Jennifer Katz<br />Robert Rudelius<br />What We Do:<br />We turn your fans in to your brand advocates.<br />We build tools that enable people to take your message and spread it to their friends.<br />Rovrr, Inc.©2009<br />
    4. 4. Advertising vs. Social Growth<br />4<br />The One-to-Many approach<br />Social Growth Model<br />Rovrr, Inc.©2009<br />
    5. 5. 5<br />Introduction<br />Rovrr, Inc.©2009<br />
    6. 6. 6<br />Introduction<br />Rovrr, Inc.©2009<br />
    7. 7. 7<br />Question:<br />VS.<br />Rovrr, Inc.©2009<br />
    8. 8. 8<br />Question:<br />VS.<br />Rovrr, Inc.©2009<br />
    9. 9. 9<br />“Now there is a lesson in here.”<br />-Alton Brown<br />Rovrr, Inc.©2009<br />
    10. 10. 10<br />Goals<br />Rovrr, Inc.©2009<br />
    11. 11. 11<br />The Original Use of Facebook<br />Communication focused on friends<br />User to User interactions<br />Strictly 1:1<br />No Feed stories – user interactions took place only on a user’s wall<br />Restricted to real people only.<br />Limit of 5,000 Friends<br />Rovrr, Inc.©2009<br />
    12. 12. 12<br />Facebook Groups<br />Allows for many-to-many user communications<br />Very different look from a user page<br />Any user can create a group<br />A group can have several administrators<br />Limit of 5,000 members in group for messages<br />Group A<br />Group B<br />Rovrr, Inc.©2009<br />
    13. 13. 13<br />Facebook Pages<br />Similar look to a user page<br />1:N Communications<br />Allows multiple administrators to act on behalf of the fan page<br />One person can admin multiple fan pages<br />Identity of administrators is hidden<br />No limit on fans<br />Rovrr, Inc.©2009<br />
    14. 14. 14<br />Users, Groups, Pages - Summary<br />Rovrr, Inc.©2009<br />
    15. 15. 15<br />Goals<br />Rovrr, Inc.©2009<br />
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    34. 34. 34<br />Goals<br />Rovrr, Inc.©2009<br />
    35. 35. 35<br />Good Things<br />Keep It Relevant<br />Keep your Page Wall on topic <br />and keep chatter in discussion <br />tab<br />Engage your community<br />Use Applications like Stuff I Like<br />Polls, voting, etc.<br />Ask them questions<br />Use them for product ideas<br />Encourage user generated content<br />Photo contests<br />Design contests<br />Stories<br />Rovrr, Inc.©2009<br />
    36. 36. 36<br />Good Things<br />Keep It Positive<br />Post upbeat content<br />Giveaways, promotions, etc.<br />React to customers<br />Thank positive comments<br />Comment on feedback<br />Try to help customers<br />Integrate With Other Content<br />Fan Box on your site<br />Link to your Twitter Account<br />Include links in your email<br />Rovrr, Inc.©2009<br />
    37. 37. 37<br />Bad Things<br />Don’t Over-moderate<br />Deleting comments leads to retribution. Try addressing the issue publically instead.<br />Don’t disparage others<br />Instead, focus on your positive attributes<br />Don’t let it stagnate<br />Try User Generated Content to keep the page fresh<br />Rovrr, Inc.©2009<br />
    38. 38. 38<br />Crisis Handling<br />Mistakes on you Page<br />Be honest and apologize – fans can be forgiving.<br />If you can, try to make the situation right.<br />Negative User Comments<br />Address the issue directly<br />Address it publically (if appropriate)<br />Ignore it<br />Burry it with new content<br />Rovrr, Inc.©2009<br />
    39. 39. 39<br />301 4th Ave South<br />STE #980Minneapolis, MN 55415(612)234-2718office<br />Rovrr, Inc.©2009<br />