Introduction to Facebook Pages
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Introduction to Facebook Pages

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These are the slides for the lecture I gave at the James J. Hill Library on 10/18/2009.

These are the slides for the lecture I gave at the James J. Hill Library on 10/18/2009.

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  • Based in MplsBuilt Tony O fan pageDistill knowledge to 1hr practical guideNot expert, good foundation
  • 1 Most common question from clients.1 Why not user page?1 good working definition of page3- nasty comments, best way to address
  • 1:1:1:1 growth

Introduction to Facebook Pages Presentation Transcript

  • 1. Reaching People Who Make a Difference
    1
    Rovrr, Inc.©2009
  • 2. 2
    Goals
    Rovrr, Inc.©2009
  • 3. 3
    Introduction
    Founded 2007
    Brian R. Stuckey
    Jennifer Katz
    Robert Rudelius
    What We Do:
    We turn your fans in to your brand advocates.
    We build tools that enable people to take your message and spread it to their friends.
    Rovrr, Inc.©2009
  • 4. Advertising vs. Social Growth
    4
    The One-to-Many approach
    Social Growth Model
    Rovrr, Inc.©2009
  • 5. 5
    Introduction
    Rovrr, Inc.©2009
  • 6. 6
    Introduction
    Rovrr, Inc.©2009
  • 7. 7
    Question:
    VS.
    Rovrr, Inc.©2009
  • 8. 8
    Question:
    VS.
    Rovrr, Inc.©2009
  • 9. 9
    “Now there is a lesson in here.”
    -Alton Brown
    Rovrr, Inc.©2009
  • 10. 10
    Goals
    Rovrr, Inc.©2009
  • 11. 11
    The Original Use of Facebook
    Communication focused on friends
    User to User interactions
    Strictly 1:1
    No Feed stories – user interactions took place only on a user’s wall
    Restricted to real people only.
    Limit of 5,000 Friends
    Rovrr, Inc.©2009
  • 12. 12
    Facebook Groups
    Allows for many-to-many user communications
    Very different look from a user page
    Any user can create a group
    A group can have several administrators
    Limit of 5,000 members in group for messages
    Group A
    Group B
    Rovrr, Inc.©2009
  • 13. 13
    Facebook Pages
    Similar look to a user page
    1:N Communications
    Allows multiple administrators to act on behalf of the fan page
    One person can admin multiple fan pages
    Identity of administrators is hidden
    No limit on fans
    Rovrr, Inc.©2009
  • 14. 14
    Users, Groups, Pages - Summary
    Rovrr, Inc.©2009
  • 15. 15
    Goals
    Rovrr, Inc.©2009
  • 16. 16
    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
  • 18. 18
    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
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    Rovrr, Inc.©2009
  • 34. 34
    Goals
    Rovrr, Inc.©2009
  • 35. 35
    Good Things
    Keep It Relevant
    Keep your Page Wall on topic
    and keep chatter in discussion
    tab
    Engage your community
    Use Applications like Stuff I Like
    Polls, voting, etc.
    Ask them questions
    Use them for product ideas
    Encourage user generated content
    Photo contests
    Design contests
    Stories
    Rovrr, Inc.©2009
  • 36. 36
    Good Things
    Keep It Positive
    Post upbeat content
    Giveaways, promotions, etc.
    React to customers
    Thank positive comments
    Comment on feedback
    Try to help customers
    Integrate With Other Content
    Fan Box on your site
    Link to your Twitter Account
    Include links in your email
    Rovrr, Inc.©2009
  • 37. 37
    Bad Things
    Don’t Over-moderate
    Deleting comments leads to retribution. Try addressing the issue publically instead.
    Don’t disparage others
    Instead, focus on your positive attributes
    Don’t let it stagnate
    Try User Generated Content to keep the page fresh
    Rovrr, Inc.©2009
  • 38. 38
    Crisis Handling
    Mistakes on you Page
    Be honest and apologize – fans can be forgiving.
    If you can, try to make the situation right.
    Negative User Comments
    Address the issue directly
    Address it publically (if appropriate)
    Ignore it
    Burry it with new content
    Rovrr, Inc.©2009
  • 39. 39
    301 4th Ave South
    STE #980Minneapolis, MN 55415(612)234-2718office
    Rovrr, Inc.©2009