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BSmith Pres Samples 05.13
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BSmith Pres Samples 05.13


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  • 1. InstagramImageryPlace + personaSo many people across the globeuse music to broadcast theirpersonalities and lifestyles tothe worldWe use our imagery to capturethis broad range of personas
  • 2. Smartphones drive data usage with iPhone and Android leadingMedia Activities Used by Operating SystemSource: Nielsen Mobile Media Survey, US, Q2 2009All Mobile UsersSmartphoneBlackBerryApple iPhoneAndroidMobileInternet AppDownloadsLocation-basedServicesMobileVideoMobileCommerce
  • 3. Android MarketGmailFacebookGoogle MapsYouTubePandoraTwitter0 150 300 450 600Time per Person on Most Popular Appson Android OS (Minutes)Apps:!Facebook, Maps,YouTube, and Pandora lead on bothAndroid and iPhone, Gmail leads on AndroideBayGmailFacebookGoogle MapsYouTubePandoraTwitter0 225 450 675 900Time per Person on Most Popular Appson Apple iOS (Minutes)
  • 4. 1996 2000 2002 2004 2006 2008 20101998Content Commerce Consumer Community ConnectivityWeb1.0ContactContentWiFi MobileiPhone AndroidTell Me | Show Me Experience | Engage Me Involve Me | Real MeThe evolution of digital communication—entering the era of ‘WIW’Web2.0WebNextP U B L I C I S M O D E MWeb BrowsersGateway to InformationSearchFinding InformationEmailDigital CommunicationShoppingAggregated InformationUGCRise of Empowered ConsumerP2PSharingSocial NetworksRise of Empowered ConsumerBlogRise of Empowered ConsumerAJAXOpen SocialSemantic SearchLocation-basedSocial NetworkingDial-UpHits Critical Mass70% of US onlineBroadbandHits Critical MassBrochureware websites dominateFragmentation AcceleratesGrowth ofecommerceExplosion in user-generated contentLifestreaming: 3rd screenbecomes 1st screen
  • 5. UNDERWORLD;BARKINGElectronics wrapped effortlessly around songs;streams of consciousness lyrics that formindelible images; a perfectly balanced mixof melody and rhythm.
  • 6. BEAVIS & BUTT-HEADRetooling the MTV brand for the Millenial* generation*The portion of the network’s target viewing audience born after 1980.• MTV faces turf incursions from all sides including the Internet, cell phones, and video games• Millenials place a very high premium on self-expression, by curating their identities onFacebook profiles• Keeping it real—one of the biggest put-downs in the Millenial world is to label someone as ‘fake’• Snarkiness of Generation X carries lower appeal among those with less hierarchical upbringings• Generational archetypes: the creator, expressing who one is; the seeker, searching for theirplace in the world; the lover, navigating relationships; the soloist, craving a sense of belonging;the magician, seeking personal power; and the master, striving for control in their life
  • 7. SheerDriving PleasureTotal RegistrationsBMW and MINI France012,50025,00037,50050,0002000Present010,00020,00030,0002000Present
  • 8. Digital Innovation — The iPad OpportunityWe can leapfrog the competition by getting behind thisdynamic new platform as it comes to marketG2 believes there is a significant opportunity in a tabletexperience based on Apple’s new iPad platformG2 is currently exploring the development of an iPad projectfor one of our financial services clients
  • 9. Conversations and Reciprocal Engagements
  • 10. Practical HypertensionManagement:Hilton New Orleans RiversideMichael A.Weber, MDChairpersonAssociate Dean for Clinical InvestigationGrand Salon A, First FloorTwo Poydras StreetNew Orleans, LouisianaTranslating Guidelinesinto Clinical PracticeEvent is presented in conjunction with theAmerican Academy of Physician Assistants’31stAnnual Physician Assistant Conference.and Professor of MedicineSUNY Downstate College of Medicine
  • 11. Yahoo! Health Research of Consumer Behavior and Intent:— 65% of the online population used search to research healthcare information— 34% of searchers would never take a medication without first looking it up online— 70% of searchers would question their doctor if they get a Rx other than brandsthey read about through searchSearch reaches those who are actively seeking informationThe Importance of Search andCurrent Marketplace
  • 12. Other ResourcesMEDICAL EDUCATION Global, full-servicemedical education company Division of RCW Established in 2001 45+ dedicated staffWEST COAST ARM Marketing strategy, consulting,and planning Website design,content development Online media planning eDetailing Online market research New model forWest Coast agency West Coast account service,East Coast creative Established in 2001,staff of 18Digital • Interactive • AudaciousINTERACTIVE MEDICAL AD AGENCY
  • 13. Achieving Peak Performance byFocus on increasing physician knowledge of NSAID-inducedGI ulcer prevalence and risk factorsDeliver the Arthrotec message to top targets:– NSAID patients identified by physicians as high GI complication risks– Diclofenac patients at high risk for GI complicationsGo with it!PERFORMANCEP E A KUnderstanding Patients at Risk