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Pressure Test Your IdeaSXSW 2013
Who am I?               Brian L. Shields              @BrianLeeShields   Investor   Entrepreneur        Movie Addict      ...
IncubateNYC is…                  3
Before we Begin• Say hello to the person on your left and your right• Get out a pen and paper to do some work• Follow me @...
The Formula Market x Business Model = is it      worth your Time?                                   5
The Market                   x  A real problem       # of people with that                             problem            ...
The Business Model                      -The money you can         The cost to make the bring in with this         product...
The Formula Market x Business Model = is it       worth your Time (a real problem x # of peoplewith that problem) X (reven...
The Market is Outside!      Time to “Get Out of the            Building”!       Let’s see if the problem is real          ...
Let’s Pressure Test!                       Stand up Talk to people in the hotel and ask if they have experience or opinion...
Let’s Discuss     Did you find people with the problem?            Were they willing to pay?  What are your next steps wit...
A Reminder Market x Business Model = is it       worth your Time (a real problem x # of peoplewith that problem) X (revenu...
Thank You            13
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Pressure Test Your Idea 3.10.13

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Brian Shield's presentation from SXSW 2013.

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Transcript of "Pressure Test Your Idea 3.10.13"

  1. 1. Pressure Test Your IdeaSXSW 2013
  2. 2. Who am I? Brian L. Shields @BrianLeeShields Investor Entrepreneur Movie Addict 2
  3. 3. IncubateNYC is… 3
  4. 4. Before we Begin• Say hello to the person on your left and your right• Get out a pen and paper to do some work• Follow me @brianleeshields and tweet anything awesome I say with #SXSW 4
  5. 5. The Formula Market x Business Model = is it worth your Time? 5
  6. 6. The Market x A real problem # of people with that problem 6
  7. 7. The Business Model -The money you can The cost to make the bring in with this product and find product customers 7
  8. 8. The Formula Market x Business Model = is it worth your Time (a real problem x # of peoplewith that problem) X (revenue – costs) 8
  9. 9. The Market is Outside! Time to “Get Out of the Building”! Let’s see if the problem is real 9
  10. 10. Let’s Pressure Test! Stand up Talk to people in the hotel and ask if they have experience or opinions on the problem you are trying to solveKeep track of how many people have the problem Ask them how much they’d be willing to pay (if applicable) 10
  11. 11. Let’s Discuss Did you find people with the problem? Were they willing to pay? What are your next steps with the business? 11
  12. 12. A Reminder Market x Business Model = is it worth your Time (a real problem x # of peoplewith that problem) X (revenue – costs) 12
  13. 13. Thank You 13
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