Augmented Reality:The Power of Real World Gaming<br />Brian Selzer<br />ARE2010<br />
Video Games = ESCAPE?<br />Players leave realworld and go to<br />separate / disconnected digital world.<br />
Plug-In to a Virtual World!<br />
Our Digital Evolution?<br />Does technology and gaming make us <br />“close back in” on ourselves?<br />
Must We Choose?<br />RED<br />OR<br />BLUE<br />reality<br />virtual<br />
AR: The Purple Pill<br />R<br />A<br />Augmented Reality<br />The best of both worlds! A mixed reality!<br />
Augmented Reality<br />Reality<br />Real World<br />AR<br />Digital World <br />MIXED with <br />Real World<br />VR<br />D...
Reality is the new Playground<br />Bring the Virtual World to YOU!<br />
The Formula (Hot Trends)<br />AR<br />Cameras and Sensors<br />REAL WORLD<br />Geo-Location Apps<br />GAMING<br />Social /...
Cameras and Sensors<br />…Listening, Seeing, Feeling, Responding…<br />
Hardware: Cameras and Sensors<br />Playstation, Xbox, Dsi, PSP, iPhone, Android…<br />
The End is Near…<br />Goodbye Joystick... Goodbye Keyboard... Goodbye Mouse...<br />
Console Gaming 2010<br />Computer vision – Image recognition, face / motion / voice detection…<br />KINECT<br />
Mobile Applications that See<br />Computer Vision will transform the world around us<br />
Geo-Location Apps<br />“where” is the new when<br />
Geo-Tagging<br />We are leaving digital breadcrumbs…<br />
Social & Mobile Games<br />
Social Gaming: A Phenomenon!<br />
Digital Goods, Avatars, Micro-Transactions<br />
Coke: Avatar Commercial<br />
The Fun Theory<br />Fun is the easiest way to<br /> change people’s behavior for the better.<br />
The Power of Real World AR Gaming<br />Better the world and LEVEL UP!<br />
The Power of Real World AR Gaming<br />Challenges<br />10.3m<br />102<br />
HUD / AR Interface Designers Wanted!<br />Moving beyond Console…<br />Into the Real World…<br />
HUD / AR Interface Designers Wanted!<br />Filters!<br />
From Classic Arcade to<br />Planet Arcade<br />Let the Real World Games Begin!<br />
Thank  You!<br />Please Contact:<br />Brian Selzer<br />Email: brian@ogmento.com <br />Twitter: brianse7en<br />ARLA: Meet...
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Augmented Reality Real World Gaming (The Purple Pill)

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Presentation from last years Augmented Reality Event. An introduction to AR Location Based Games and more!

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  • Many people believe… video games are bad. Bad for kids, numbs your mind, instigates violence. Turn you into “Couch potatoes.” They are a waste of time. You should be outside contributing to world. You are not learning anything. Go do your homework! Kids are losing touch with reality!
  • VR terminology – you are plugged in, jacked in.. ItsVR is something you go to, or enter… we must leave the real world behind… VR cuts us off from reality Tron - gets digitized and enter a world.. Goes to it. The Matrix - plugged into chair not really moving or fighting. Lawnmower Man (hooked up to gyroscope)…Examples where user was still in one place, and only their mind could go to this digital world. Even in “Second Life” we are sitting at computer, truly separate from this second life virtual world.
  • The notion is that technology and games make us “close back in” on ourselves.
  • In The Matrix you must choose between reality (red pill), or virtual reality (blue pill). In this scenario (most virtual world scenarios).. You cant have both…
  • AR offers best of both these worlds at the same time.. A mixed reality.
  • Its in this mixed reality world, where AR technology is thrives. AR will drive real world
  • Real world mom and daughter.. In a real world park… interacting with virtual characters. Bring the virtual world to you.. No more HMD that cut you off from real world, and disorient you.(Image Credit - Hidden Park)
  • 3 areas / trends that are super hot, and when combined will be an unstoppable power in real world AR gaming.
  • In 2001, HAL was the computer that was part of environment.. HAL WAS the ship. Hal listens, sees, responds. He’s everywhere The internet (the cloud) with sensors and cameras…. Is HAL Arthur C Clarke was only 9 years off.
  • All Gaming hardware is moving towards having sensors (accelerometers, etc) and cameras. They are no longer computers that we go to, or plug into.. the are devices that sense us, and bring the world to us These devices are liberating us from the computer terminal… I would have put an iPad on here, but Apples is holding out on us… GEN 2! Many of the new smartphones that are coming out this year, have not one.. But TWO cameras in them. So they can see the world and see you at the same time. This will open up a whole new world of gaming opportunities in the real world
  • Human Computer Interaction - 70s, 80s, 90s… Day of the Joysticks, game controllers, mouse, keyboards.. Ending…
  • Computer vision, image recognition, face detection, motion detection, voice detection… Our new gaming consoles will start acting like HAL before you know it. Milo character talks to player, reacts and interacts with player as if in the same room with them.
  • TAT with Polar Rose – Recognizr - Facial Recognition, links to that persons Social Network Red Laser – Bar Code scanner for instant price comparisons Ogmento Put a Spell – NFT, animated panda, spelling game Ogmento Sketch demo – draw shapes and simple objects to trigger AR, with physics engine..
  • Location, Location, Location.. Mobile media is finally taking shape as GPS and cameras become a central part of applications Our social circles, our games, our apps…. All have more meaning when tied to where we are at the moment. The world around us has richer context.
  • Geo-social apps are the new thing. People are getting hip to foursquare, gowalla, my town, etc. We are just getting started here. Layar, Wikitude (AR browsers) are moving towards this with geo-tagging, etc. The “check in” is a new way of leaving your mark at a location. You can become the mayer of your favorite coffeeshop. Start bringing in game elements now.. MyTown is like playing Monopoly with real world locations Couponing, mobile advertising will enter this world in a big way. These apps are a step towards making life a big game... Scoring, tracking, everything
  • When somebody puts a grafitti mark on a real wall, its called a tag. When somebody drops a digital marker in the real world, they have also tagged it. Our social lives are tied to location.. We drop notes to eachother in real time, in our real environment.. To be discovered and experienced by others at any time after that. We leave social markers, which can be personal journal notes, game elements.. A tag is not just a description, it is a homing beacon. Tags allow anything - whether it be a photograph, video, movie, song or even a real object - to be classified, discovered and aggregated for mass consumption. Our living journals can be tied to location.
  • Facebook, zynga, app store, playfish, etc.
  • 55% of social gamers are female (and more avid, playing several times a day) 45% are male. 83% have played games on Facebook. 28% have purchased in-game currency with real world money. Twenty-eight percent have purchased in-game currency with real-world money. 100 million people playing online social games About $1 Billion in revenue is expected for 2010. Farmville alone has about 83 million monthly active users Farmville has larger audience that Twitter… and World of Warcraft Of top 15 apps on Facebook.. 6 of them are Zynga games. Facebook itself has 3
  • Digital, Virtual goods that are freed from the computer screen, and tie in directly to you and your lifestyle. Our avatars are our alter-egos.. Our doppelgangers. It is who we wish to be, and how we wish to portray ourselves to our social circles. AR will bring these personals into the real world ie. (coke avatar commercial) Freemium - Give your service away for free and charge for extras. Zynga founded in 2007 (3 year old company) makes most if its money off digital goods/ freemium model. $200M in revenue (2009) $500M in revenue (2010 projection) Company Valuation at $5 Billion! Company could be making as much as $1.6 billion in the next five years (selling digital, virtual goods). Now imagine taking this model into the real world.
  • Thefuntheory.com - Volkswagen initiative.. the staircase that is a piano, that gets people to use stairs more instead of escalator. motivated by fun (music). Speed camera lottery.. Drive Speed limit (to enter into a lottery pool).. To win from pot of those who speed and pay tickets! Bottle Bank Arcade – encourages people to recycle their glass bottles Scratch map.. Gets people to wipe feet before entering, as if they are scratching a turntable record. exercise, reading, traveling, volunteer work, etc.. all can have reward mechanisms. life becomes a game. AR will be the driving tech to bring these concepts to life AR inherently mixes digital data with real world.
  • EXPERIENCE POINTS and LEVELING UP are the New status symbols in an AR gaming environment. Not about the clothes you wear, or what you do… its about who is on your team, how many points you have.
  • Nike + AR version…. Life becomes a game Runners metrics are tracked with video game like stats in HUD enviroment Game elements (ala Pac Man) motivates runner with points, rewards, etc. Power ups mixed into real world Game elements like motivate us to become better people. Human Pacman project (working demo) from the Mixed Reality Lab at the National University of Singapore
  • What type of HUD designs will we need in the REAL WORLD… connected to things like people, places, things? Customization - How do we design HUDs with Layers and allow the user to choose what they want to see and when? How much info on screen is too much? How do we manipulate this data when wearing glasses?
  • What type of HUD designs will we need in the REAL WORLD… connected to things like people, places, things? Customization - How do we design HUDs with Layers and allow the user to choose what they want to see and when? How much info on screen is too much? How do we manipulate this data when wearing glasses?
  • MMARG - Massive-Multiplayer Augmented Reality GamesTreasure Hunts - Discover a hidden world, reap the rewards!Casual Games - Collect, chase, avoid, capture…Games that challenge us to have fun and be better people… in the real world
  • Augmented Reality Real World Gaming (The Purple Pill)

    1. 1. Augmented Reality:The Power of Real World Gaming<br />Brian Selzer<br />ARE2010<br />
    2. 2. Video Games = ESCAPE?<br />Players leave realworld and go to<br />separate / disconnected digital world.<br />
    3. 3. Plug-In to a Virtual World!<br />
    4. 4. Our Digital Evolution?<br />Does technology and gaming make us <br />“close back in” on ourselves?<br />
    5. 5. Must We Choose?<br />RED<br />OR<br />BLUE<br />reality<br />virtual<br />
    6. 6. AR: The Purple Pill<br />R<br />A<br />Augmented Reality<br />The best of both worlds! A mixed reality!<br />
    7. 7. Augmented Reality<br />Reality<br />Real World<br />AR<br />Digital World <br />MIXED with <br />Real World<br />VR<br />Digital World<br />The world itself becomes the video game <br />The physical and the digital co-exist and interact in real time<br />
    8. 8. Reality is the new Playground<br />Bring the Virtual World to YOU!<br />
    9. 9. The Formula (Hot Trends)<br />AR<br />Cameras and Sensors<br />REAL WORLD<br />Geo-Location Apps<br />GAMING<br />Social / Mobile<br />
    10. 10. Cameras and Sensors<br />…Listening, Seeing, Feeling, Responding…<br />
    11. 11. Hardware: Cameras and Sensors<br />Playstation, Xbox, Dsi, PSP, iPhone, Android…<br />
    12. 12. The End is Near…<br />Goodbye Joystick... Goodbye Keyboard... Goodbye Mouse...<br />
    13. 13. Console Gaming 2010<br />Computer vision – Image recognition, face / motion / voice detection…<br />KINECT<br />
    14. 14. Mobile Applications that See<br />Computer Vision will transform the world around us<br />
    15. 15. Geo-Location Apps<br />“where” is the new when<br />
    16. 16.
    17. 17. Geo-Tagging<br />We are leaving digital breadcrumbs…<br />
    18. 18. Social & Mobile Games<br />
    19. 19. Social Gaming: A Phenomenon!<br />
    20. 20. Digital Goods, Avatars, Micro-Transactions<br />
    21. 21. Coke: Avatar Commercial<br />
    22. 22. The Fun Theory<br />Fun is the easiest way to<br /> change people’s behavior for the better.<br />
    23. 23. The Power of Real World AR Gaming<br />Better the world and LEVEL UP!<br />
    24. 24. The Power of Real World AR Gaming<br />Challenges<br />10.3m<br />102<br />
    25. 25. HUD / AR Interface Designers Wanted!<br />Moving beyond Console…<br />Into the Real World…<br />
    26. 26. HUD / AR Interface Designers Wanted!<br />Filters!<br />
    27. 27. From Classic Arcade to<br />Planet Arcade<br />Let the Real World Games Begin!<br />
    28. 28. Thank You!<br />Please Contact:<br />Brian Selzer<br />Email: brian@ogmento.com <br />Twitter: brianse7en<br />ARLA: Meetup.com/ARLosAngeles<br />

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