How To Reach Your Audience Through Social Media
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How To Reach Your Audience Through Social Media

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Presentation to the Agricultural Communicators of Tomorrow Leaders Conference in Stillwater, Ok., Feb. 27, 2009.

Presentation to the Agricultural Communicators of Tomorrow Leaders Conference in Stillwater, Ok., Feb. 27, 2009.

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    How To Reach Your Audience Through Social Media How To Reach Your Audience Through Social Media Presentation Transcript

    • How to reach your audience through social media Brian Reuwee, MBA Account Executive Drake & Company
    • Who will read your stuff?
    • Reaching your audience
    • Alpha Zeta’s social network
    • Too much information Not enough knowledge
    • How do you find knowledge?
      • Print
      • Online
      • Friends
    • Macro vs. Micro
      • Mass media = push
      • Social media = pull
    • Gatekeepers
    • Borders to knowledge?
    • Expanding your reach
      • Search for new social media technologies
      • Determine if technology is useful
        • Where is your audience currently?
        • Measure (adoption rate, users, followers, etc.)
      • Utilize effective: look for ways to tie together many social technologies (FriendFeed, Plaxo, Ping.fm, Splitweet, etc.)
      • Discard ineffective
    • What should I use?
      • Social Networks: engagement, personalization
      • Blogs: Comments, responses
      • Microblogs: Action
      • RSS Feeds: info sharing, credibility, loyalty
      • Social bookmarking: info sharing, credibility, loyalty
      • Video: engagement, buy-in, viral video
      • Wiki: collaboration between members, readers, employees, audience
      • Photosharing: engagement, personalization, buy-in
    • What social media am I using?
      • Primary
        • Facebook
        • Blogger
        • Twitter
        • Picasa
        • Ping.fm
        • Del.icio.us
        • StumbleUpon
      • Secondary
        • LinkedIn
        • YouTube
        • Plaxo
        • MySpace
        • Splitweet
        • Tweetie
        • iGoogle (other Google tools)
    • Final thoughts
      • Social Media helps knowledge reach a targeted, yet global, audience
      • Relevant content >> engagement
      • Go where your audience is at (discard unused technologies)
      • Develop a personality online (don’t be just a brand or journalist – be you).
    • Resources
      • Here Comes Everybody – Clay Shirkey
      • Groundswell – Charlene Li, Josh Bernoff
      • http://www.interactiveinsightsgroup.com/blog1/ultimate-how-to-grow-your-social-media-network/
      • http://www.journalism-is-dead.com/
      • AgWired.com (Chuck Zimmerman)
      • AgJobNetwork (Mark Jewell)