We Are Media Presentation (Brian Reich)

What you need to know about using social networking for communications and fundraising so that you don’t mess everything up. Brian Reich We Are Media September 23, 2009

What Is Happening?

Technology (and the Internet) has become an essential part of everyday life and changed how we relate to information, and each other.

Audiences are more connected, diverse, and sophisticated than ever before. We now have greater interest in, and control over, our information consumption and experience.

These changes drive adoption and usage of new media – resulting in different newspaper reading, television watching and radio listening habits, as well as new communications models.

How people shop and engage brands, support charitable organizations, volunteer their time, and the expectations they hold for how organizations will act ( read: transparency ) also are changing.

(little m) media

What This Means
(In Real Terms)

Brand is about experience

Communities Will Solve Problems

What you need to know.

Everything you do must change

Nothing has changed Regardless of channel or voice, majority of people need to hear message 3-5 times to believe it.

Everything Is Social

People.
Relationships.
Content.
Core Components

Process
Goals
Strategies
Tactics
Resources

Getting Started
Join… Become a member
Listen… participate
Contribute… Experiment
Energize … Support
Embrace… Empower

Approach
Be consistent
Be authentic
Stay focused
Add value
Give & Take
Social media is a conversation
Transparency is key

How to measure
Qualitative:
Are we part of conversation?
Did we build better relationships?
Did people respond positively?
Was our information passed along?
- Did we learn anything of value?
Establish methods for tracking and analyzing discussion, and be proactive about engaging audience to collect research and insights.
Quantitative:
Facebook fans and Twitter followers
Digg links and Delicious bookmarks
Referrals from social media sites
Website traffic
Search engine rankings
Compare those metrics after each experiment you conduct with social media (new blog post, new links, etc.) and look for the trends.

Networks

Three Important Lessons

Change
cannot be forced

Audiences must learn how to learn

Organizations must invest and commit to be successful

Ask Me Anything

Write me: [email_address]
Call/text me : 617.417.9436
Follow me : twitter.com/brianreich
Friend me : Facebook, LinkedIn, FriendFeed

We Are Media Presentation (Brian Reich)

by little m media

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