Volunteer Hampton Roads Presentation

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Presentation accompanying my talk(s) at the Volunteer Hampton Roads Institute for Nonprofit Leadership Conference in Norfolk, VA (February 3, 2012)

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Volunteer Hampton Roads Presentation

  1. 1. Volunteer  Hampton  Roads February  3,  2012
  2. 2. Brian  Reich   Married  (Karen) Two  kids  (Henry  and  Lucy) 34  Years  Old.    Jewish. Live  in  New  York  City.    Travel  a  lot. Work  for  Edelman  (editorial,  knowledge  sharing) Strategize.  Write.  Speak.  Teach.  Provoke. Focus  on  the  impact  of  technology  and  the  internet  on  society. Politics.    Public  Affairs.  Marketing.  PR.  Advertising.  Causes.  Technology.  Innovation.   Commerce.  Entertainment.    Sports.  News.  Education.  Games.  Brand.  Culture. Wall  Street  Journal.  New  York  Times.  Washington  Post.  Seattle  Times.  LA  Times.  Boston   Globe.  Chicago  Tribune.  Politico.  Denver  Post.  Miami  Herald.  Dallas  Morning  News.  Sports   Illustrated.  GQ.  Vanity  Fair.  New  Yorker.  Time.  Newsweek.  New  Republic.  Wired.  Fast   Company.  In  Style.    Sports  Illustrated.    ESPN  The  Magazine.  1000+  Blogs.    Twitter.   Facebook.  Sesame  Street.  Dinosaur  Train.  Word  World.  Octonauts.  Criminal  Minds.  Oprah.   Modern  Family.  SportsCenter.  16  &  Pregnant.  Gossip  Girl.  30  Rock.  Talk  of  The  Nation.   Fresh  Air.    Slate’s  Hang  Up  And  Listen.  Slate’s  Culture  Gabfest.  Slate’s  Political  Gabfest.   This  American  Life.  PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.  Ads.  [Partial  list] Mac.  PC.  iPhone.  Blackberry.  iPad  2.  Flip.  Zoom  H49.  Sonos.  Canon  D20.  Tivo  (x2).  Wii.  MiFi. Seattle.    Westport.    Washington.    Cambridge.  Ann  Arbor.  50  States. brian@littlemmedia.com 646.789.1323 www.shiftandreset.com Media  Rules!:  Mastering  Today’s  Technology  To  Connect  With  And  Keep  Your  Audience Shift  &  Reset:  Strategies  for  Addressing  Serious  Issues  in  a  Connected  Society@brianreich Facebook Slideshare Scribd YouTube Flickr Google+ Pinterest
  3. 3. [START]
  4. 4. Technology  and  the  Internet,  and  their  role  in  our  lives,  has  changed  how  we  communicate,  get  and  share  information,  the  media  we  consume,  and  the  reasons  we  engage  with  each  other  -­‐  online  and  ofcline.  The  effects  of  these  changes  are  being  felt  by  all  of  us,  every  day,  all  the  time.  
  5. 5. Information  moves  FASTER.  People  are  more  closely  CONNECTED.  We  all  have  DIFFERENT  OPTIONS  and  BETTER  CHOICES.    Our  EXPECTATIONS  ARE  HIGHER.    The  connections  we  make  to  the  issues  and  events  that  shape  our  world  are  being  TRANSFORMED  -­‐-­‐  rapidly  and  constantly.  
  6. 6. What  we  are  doing  isn’t  working  anymore!
  7. 7. Phones   Change  Everything
  8. 8. Apps   Change  Everything
  9. 9. Facebook   Changes  Everything
  10. 10. Nike   Changes  Everything
  11. 11. Real  Life   Changes  Everything
  12. 12. Everything  must  change.
  13. 13. How  organizations  operate,  organize,  and  communicate  must  be  RE-­IMAGINED.    The  passion  and  interest  of  individuals  must  be  RE-­FOCUSED  and  RE-­DIRECTED.    The  ways  that  we  measure  success  must  be  RE-­ASSESSED.    The  ways  we  promote  big  ideas  and  create  better  solutions  must  be  RE-­ENVISIONED.
  14. 14. [Knock  The  Meteorite  Off   Course]
  15. 15. [3  Things]
  16. 16. Timely,  relevant,   compelling   information
  17. 17. Experiences  people   will  remember   (fondly)  and  talk   about.
  18. 18. Stuff  that  people  will   use...  and  value.
  19. 19. [Process]
  20. 20. Demographics Psychographics SocialgraphicsBehaviorgraphics
  21. 21. GoalsStrategies TacticsResources
  22. 22. Rule  of  4
  23. 23. Solutions   Session
  24. 24. Ask  Me  Anything

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