Ulster County Tourism Conference

What you are doing  isn’t working  anymore... Media  and everything  needs to change. Rules!

Brian Reich  Married (Karen) Two kids (Henry and Lucy) 32 Years Old.  Jewish. Live in New York City.  Travel a lot. Strategize. Write. Speak. Teach. Podcast.  Focus on the impact of technology and the internet on society. Politics.  Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation.  Commerce. Entertainment.  Sports. Journalism.  Education. Games. Brand. Culture. 10‐15 Newspapers.  20+ Magazines. 800+ Channels. 1000+ Blogs.  2500+ Friends.  Mac. PC. iPhone. Kindle. Flip Video. Tivo. Wii. Seattle.  Westport.  Washington.  Cambridge. Ann Arbor. Upper West Side. brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com Media Rules! Fast Company Expert WeMedia Senior Fellow twitter.com/brianreich facebook.com/BrianReich SlideShare FourSquare/Gowalla

[Start]

Phones  Change  Everything

iPads  Change  Everything

PS3  Changes  Everything

Something Changes  Every Day

Technology and the Internet, and  their role in our lives, has changed  how we communicate, get and  share information, the media we  consume, and the reasons we  engage with each other ‐ online  and of[line. The effects of these  changes are being felt by all of  us, every day, all the time. 

Information moves faster. People are  more closely connected. We have  different options and better choices.     Our expectations are higher.  Our  connections to the issues and events  that shape our world are being  transformed ‐ rapidly and constantly.  We must adapt. We need to engage.   We need to look at things differently.  

Everything  must change.

How organizations operate,  organize, and communicate must  be reimagined.  The passion and  interest of individuals must be re focused and redirected.  The  ways that we measure success must  be reassessed.  The ways we  promote big ideas and create better  solutions must be reenvisioned.

[Pause]

Brand is  about  experience

Marketing  is about  trust

Technology  is the  facilitator

[3 Things]

Timely, relevant,  compelling  information

Experiences people  will remember  (fondly) and talk  about.

Stuff that people  will use... and value.

[2 More]

Know Your  Audience Demographic        Psychographic  Technographic     Behavioral

Order of  Operations Goals        Strategies               Tactics     Resources

[5 Ideas]

Human...ize  Personal...ize Local...ize Operational...ize Granular...ize Take Advantage...ize Transactionalize

Have you walked on  the oldest street in  the nation? You can get an  100  incredible glass of  wine without  traveling 2,885 miles. Reasons to  You have to buy a  new out[it to attend  Visit the Tribeca Film  Festival

Take  Its six degrees cooler  in Kingston, NY today. advantage  Visiting Times Square  doesn’t seem like  of the news  such a good idea,  does it? cycle The great outdoors  never closes.

Mayor of  The Blue Cheese  Potato Chips at 36  New Paltz Main are Incredible. I jumped out of a  For  plane and landed in  Gardiner. A Day I earned my cow  milking badge!

Bizarre Foods of  Ellenville Phoenecia Woodstock’s Own  Samantha Brown 12462 Man vs. Food: Esopus  Edition

93.6 Miles 36 Holes Download. 11 Hours Choose an adventure. Follow directions. Play. Eat. Enjoy. 1 App Go Home. [Repeat]

[Big Finish]

TRY Something  new and different

FAIL Openly  and actively

LEARN Update  and adapt

ASK Lots of  Questions

What you are doing  isn’t working  anymore... Media  and everything  needs to change. Rules!

Ulster County Tourism Conference

by little m media on May 04, 2010

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Ulster County Tourism Conference — Presentation Transcript