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Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
Ulster County Tourism Conference
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Ulster County Tourism Conference

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Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NY

Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NY

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Transcript

  • 1. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!
  • 2. Brian
Reich
 Married
(Karen) Two
kids
(Henry
and
Lucy) 32
Years
Old.

Jewish. Live
in
New
York
City.

Travel
a
lot. Strategize.
Write.
Speak.
Teach.
Podcast.
 Focus
on
the
impact
of
technology
and
the
internet
on
society. Politics.

Public
Affairs.
Marketing.
PR.
Advertising.
Causes.
Technology.
Innovation.
 Commerce.
Entertainment.

Sports.
Journalism.

Education.
Games.
Brand.
Culture. 10‐15
Newspapers.

20+
Magazines.
800+
Channels.
1000+
Blogs.

2500+
Friends.
 Mac.
PC.
iPhone.
Kindle.
Flip
Video.
Tivo.
Wii. Seattle.

Westport.

Washington.

Cambridge.
Ann
Arbor.
Upper
West
Side. brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com Media
Rules! Fast
Company
Expert WeMedia
Senior
Fellow twitter.com/brianreich facebook.com/BrianReich SlideShare FourSquare/Gowalla
  • 3. [Start]
  • 4. Phones
 Change
 Everything
  • 5. iPads
 Change
 Everything
  • 6. PS3
 Changes
 Everything
  • 7. Something Changes
 Every
Day
  • 8. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of[line.
The
effects
of
these
 changes
are
being
felt
by
all
of
 us,
every
day,
all
the
time.

  • 9. Information
moves
faster.
People
are
 more
closely
connected.
We
have
 different
options
and
better
choices.

 
 Our
expectations
are
higher.

Our
 connections
to
the
issues
and
events
 that
shape
our
world
are
being
 transformed
‐
rapidly
and
constantly.
 We
must
adapt.
We
need
to
engage.

 We
need
to
look
at
things
differently.


  • 10. Everything
 must
change.
  • 11. How
organizations
operate,
 organize,
and
communicate
must
 be
re­imagined.

The
passion
and
 interest
of
individuals
must
be
re­ focused
and
re­directed.

The
 ways
that
we
measure
success
must
 be
re­assessed.

The
ways
we
 promote
big
ideas
and
create
better
 solutions
must
be
re­envisioned.
  • 12. [Pause]
  • 13. Brand
is
 about
 experience
  • 14. Marketing
 is
about
 trust
  • 15. Technology
 is
the
 facilitator
  • 16. [3
Things]
  • 17. Timely,
relevant,
 compelling
 information
  • 18. Experiences
people
 will
remember
 (fondly)
and
talk
 about.
  • 19. Stuff
that
people
 will
use...
and
value.
  • 20. [2
More]
  • 21. Know
Your
 Audience Demographic







Psychographic
 Technographic




Behavioral
  • 22. Order
of
 Operations Goals







Strategies
 












Tactics




Resources
  • 23. [5
Ideas]
  • 24. Human...ize
 Personal...ize Local...ize Operational...ize Granular...ize Take
Advantage...ize Transactionalize
  • 25. Have
you
walked
on
 the
oldest
street
in
 the
nation? You
can
get
an
 100
 incredible
glass
of
 wine
without
 traveling
2,885
miles. Reasons
to
 You
have
to
buy
a
 new
out[it
to
attend
 Visit the
Tribeca
Film
 Festival
  • 26. Take
 Its
six
degrees
cooler
 in
Kingston,
NY
today. advantage
 Visiting
Times
Square
 doesn’t
seem
like
 of
the
news
 such
a
good
idea,
 does
it? cycle The
great
outdoors
 never
closes.
  • 27. Mayor
of
 The
Blue
Cheese
 Potato
Chips
at
36
 New
Paltz Main
are
Incredible. I
jumped
out
of
a
 For
 plane
and
landed
in
 Gardiner. A
Day I
earned
my
cow
 milking
badge!
  • 28. Bizarre
Foods
of
 Ellenville Phoenecia Woodstock’s
Own
 Samantha
Brown 12462 Man
vs.
Food:
Esopus
 Edition
  • 29. 93.6
Miles 36
Holes Download. 11
Hours Choose
an
adventure. Follow
directions. Play.
Eat.
Enjoy. 1
App Go
Home. [Repeat]
  • 30. [Big
Finish]
  • 31. TRY Something
 new
and
different
  • 32. FAIL Openly
 and
actively
  • 33. LEARN Update
 and
adapt
  • 34. ASK Lots
of
 Questions
  • 35. [End]
  • 36. What
you
are
doing
 isn’t
working
 anymore... Media
 and
everything
 needs
to
change. Rules!

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