Technology and the Internet, and
their role in our lives, has changed
how we communicate, get and
share information, the media we
consume, and the reasons we
engage with each other ‐ online
and of9line. The effects of these
changes are being felt by all of
us, every day, all the time.
Information moves FASTER. People
are more closely CONNECTED. We
all have DIFFERENT OPTIONS
and BETTER CHOICES. Our
EXPECTATIONS ARE HIGHER.
The connections we make to the
issues and events that shape our
world are being TRANSFORMED
‐‐ rapidly and constantly.
How organizations operate,
organize, and communicate must be
REIMAGINED. The passion and
interest of individuals must be RE
FOCUSED and REDIRECTED. The
ways that we measure success must
be REASSESSED. The ways we
promote big ideas and create better
solutions must be REENVISIONED.
Change is hard: You are Audiences need help
asking people to shift their and support: You need to
behavior. It cannot be teach people how to have
forced. an impact.
Organizations must be
patient and committed: Try. Fail. Learn: There are
You have to invest -- time, no right answers. Nobody
money, energy, and focus knows exactly how this
-- to be successful. stuff works.
managing director, little m media
email me: firstname.lastname@example.org
call me: 617.417.9436
follow me: twitter.com/brianreich
friend me: facebook.com/brianreich
link to me: linkedin.com/in/brianreich
read me: Media Rules!
Shift & Reset (Spring 2011)
Fast Company Expert!
download me: slideshare.net/brianreich
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