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Slides delivered as a part of Games For Change Festival mini-talk on May

Slides delivered as a part of Games For Change Festival mini-talk on May

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Games For Change Presentation Games For Change Presentation Presentation Transcript

  • Why? Why
is
where
the
impact
is... Brian
Reich
 brian@littlemmedia.com www,thinkingaboutmedia.com twitter.com/brianreich
  • Ask
yourself
 why(?) What
we
are
doing
isn’t
working
 anymore.
  • Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
ofFline.
The
effects
of
these
 changes
are
being
felt
by
all
of
 us,
every
day,
all
the
time.

  • Information
moves
faster.
People
 are
more
closely
connected.
Our
 expectations
are
higher.

We
have
 different
options
and
better
 choices.

We
are
one
global
 community.

And
our
connections
 to
the
issues
and
events
that
shape
 our
world
are
being
transformed
‐
 rapidly
and
constantly.

  • How
organizations
operate,
 organize,
and
communicate
must
 be
re­imagined.

The
passion
and
 interest
of
individuals
must
be
re­ focused
and
re­directed.

The
 ways
that
we
measure
success
 must
be
re­assessed.

The
ways
we
 promote
big
ideas
and
create
better
 solutions
must
be
re­envisioned.
  • And
that
 includes
 games...
  • Why do we need to RE-THINK games? We cannot think about games in isolation. The shifts that are occurring in every other aspect of our society, and our lives, impact how games are created and consumed. Everything is changing.
  • Why do we need better AUDIENCE PROFILES? Because demographics are not enough. We need to understand the audience for our games in terms of their psychographic profiles, technographic capabilities, and behavioral activities.
  • Why do we need to know how PEOPLE LIVE? Because for games to have an impact we have to do more than just get people to play -- we have to make the connection between the game experience and some shift in behavior. And those changes happen in the context of people’s lives.
  • Why do we need to care about OTHER GAMES? Because the experience and expectations that users develop playing Farmville, Pac-Man, and everything else shape their experience and expectations of every other online experience, and especially any other game they play.
  • Why do we need to utilize ALL THE PLATFORMS? Because users seamlessly move between several different pieces of technology every day. People aren’t looking for computer games or mobile games - they are looking for timely, relevant, compelling experiences that they can play whenever and wherever they choose.
  • Why do we need to work with OTHER PEOPLE? Because everyone is facing a similar challenge. And because other sectors (car designers, clothing manufacturers, soda sales people, government economists) understand different things about the target audience -- and how to engage, educate, and mobilize people -- that we can learn from.
  • Why do we need new (and different) MODELS? Because serious games (and other games that influence behavior and drive change) compete with other games, and other media -- they need to generate revenue in order to sustain and reach their goals. The existing models for monetizing game play are not enough.
  • Why do we need to LOOK FORWARD, NOT BACK? We spend too much time creating and analyzing case studies. Case studies represent a specific snapshot in time. They have limited value. It is not important to know that someone was able to create a successful game -- to engage and mobilize an audience. It is important to understand how to apply the lessons to different contexts and times.
  • Why do we need to REDEFINE SUCCESS? Because each challenge is unique and we don’t fully understand what success really means. For certain, we know that success is not the same for every issue or project.
  • Why...? Games continue to be one of the most exciting, most influential tools/mediums available. But the games we have seen, the games we are working on, and even the games we are just now beginning to think about aren’t getting the job done. Nobody has figured everything out. We have to keep asking the questions, and keep adapting and updating our approach, to see real change occur.
  • Technology
and
the
internet
can
 help
drive
change
in
the
world.
 We
can
solve
real
problems,
 address
complex
issues
and
 engage
audiences
in
powerful
 ways.

Games
are
a
big
part
of
 this.

But
not
enough
is
getting
 done.
  • Ask
yourself
 why(?)
  • Why? Why
is
where
the
impact
is... Brian
Reich
 brian@littlemmedia.com www,thinkingaboutmedia.com twitter.com/brianreich