CT Nonprofits Workshop - Handouts

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Handouts provided to participants in workshop at CT Association of Nonprofits workshop on June 7, 2010.

Handouts provided to participants in workshop at CT Association of Nonprofits workshop on June 7, 2010.

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Transcript

  • 1. PART II
  • 2. Audience Profiles 
Analyzing
your
audience
will
help
you
make
the
 necessary
decisions
about
what
(and
how)
to
 create
and
distribute
information. Demographic Psychographic Technographic Behavioral
  • 3. Audience Profiles List top five (5) audience targets 1. 2. 3. 4. 5.
  • 4. GROUP ACTIVITY For each audience, answer the following questions: – 
Who
are
they
(demographic,
psychographic)
?
 – 
How
do
they
get
information
(online
and
ofEline)? – 
What
interaction
do
you
want
to
have
with
them? – 
What
do
they
need
from
you?

  • 5. Audience
1 Demographic/psychographic? What do you want them to do? 1. 1. 2. 2. 3. 3. 4. 4. How do they get information? What do they need from you? 1. 1. 2. 2. 3. 3. 4. 4.
  • 6. Audience
2 Demographic/psychographic? What do you want them to do? 1. 1. 2. 2. 3. 3. 4. 4. How do they get information? What do they need from you? 1. 1. 2. 2. 3. 3. 4. 4.
  • 7. Audience
3 Demographic/psychographic? What do you want them to do? 1. 1. 2. 2. 3. 3. 4. 4. How do they get information? What do they need from you? 1. 1. 2. 2. 3. 3. 4. 4.
  • 8. Audience
4 Demographic/psychographic? What do you want them to do? 1. 1. 2. 2. 3. 3. 4. 4. How do they get information? What do they need from you? 1. 1. 2. 2. 3. 3. 4. 4.
  • 9. Audience
5 Demographic/psychographic? What do you want them to do? 1. 1. 2. 2. 3. 3. 4. 4. How do they get information? What do they need from you? 1. 1. 2. 2. 3. 3. 4. 4.
  • 10. DISCUSSION / QUESTIONS
  • 11. PART III
  • 12. Campaign Planning List top five (5) campaign types 1. 2. 3. 4. 5.
  • 13. Campaign Planning 
Once
you
understand
your
audience,
you
can
 begin
to
make
choices
about
how
you
conduct
 your
campaigns.

 Goals Strategies Tactics Resources
  • 14. GROUP ACTIVITY For each campaign, consider the following: 1) What content should I be creating? Platforms: Website content, Blogs, Images, Podcasts, Video, Other... 
 
 2) What will I need to trigger meaningful, measurable action? Campaign types: Email, Events, Advocacy, Fundraising, Other... 
 3) How else could I engage my audience? Options : Social Networks, Mobile, Advertising, Offline, Etc...
  • 15. Campaign
1 What content should I be creating? How else could I engage my audience? 1. 1. 2. 2. 3. 3. 4. 4. Other thoughts… What will trigger action? 1. 1. 2. 2. 3. 3. 4. 4.
  • 16. Campaign
2 What content should I be creating? How else could I engage my audience? 1. 1. 2. 2. 3. 3. 4. 4. Other thoughts… What will trigger action? 1. 1. 2. 2. 3. 3. 4. 4.
  • 17. Campaign
3 What content should I be creating? How else could I engage my audience? 1. 1. 2. 2. 3. 3. 4. 4. Other thoughts… What will trigger action? 1. 1. 2. 2. 3. 3. 4. 4.
  • 18. Campaign
4 What content should I be creating? How else could I engage my audience? 1. 1. 2. 2. 3. 3. 4. 4. Other thoughts… What will trigger action? 1. 1. 2. 2. 3. 3. 4. 4.
  • 19. Campaign
5 What content should I be creating? How else could I engage my audience? 1. 1. 2. 2. 3. 3. 4. 4. Other thoughts… What will trigger action? 1. 1. 2. 2. 3. 3. 4. 4.
  • 20. DISCUSSION / QUESTIONS