AFTA Half-Century Summit Presentation final

785 views

Published on

Presentation for Americans for the Arts Half-Century Summit session - June 25, 2010

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
785
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
166
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AFTA Half-Century Summit Presentation final

  1. 1. What
does
it
really
take
 for
an
organization
to
 make
things
happen
in
 the
digital
age?
 Making
Big
 Things
Happen

  2. 2. We
will
share
everything
you
see
today

 (and
a
bunch
of
things
you
won’t).


 Here’s
how
to
get
it:
 Download:

 www.slideshare.net/littlemmedia
 Email:

 brian@littlemmedia.com
 High­touch:
 Give
me
your
card
after
the
event

  3. 3. Technology
and
the
Internet,
and
 their
role
in
our
lives,
has
changed
 how
we
communicate,
get
and
 share
information,
the
media
we
 consume,
and
the
reasons
we
 engage
with
each
other
‐
online
 and
of9line.
The
effects
of
these
 changes
are
being
felt
by
all
of
us,
 every
day,
all
the
time.


  4. 4. [3
Things]

  5. 5. [360
Seconds]

  6. 6. [Ideastorm]

  7. 7. [Must­Reads]

  8. 8. V
is
For
Value:

There
is
no
‘right
way’
to
blog
 Relationships
Matter:

 You
need
to
offer
something
 Why
(and
how)
you
build
 of
value
if
you
want
people
 more
than
a
big
list
of
 to
pay
attention.
 names.
 Say
anything:
 How
content
drives
activity
 and
what
you
should
be
 creating
to
drive
results.


  9. 9. [Value]

  10. 10. what
is
 valuable?
 re­deTine.

 re­think.
 re­imagine.

  11. 11. realized
value
 [historical
view] 
 vs.
 potential
value
 [future
view]

  12. 12. engagement
 insight




listening


connection
 reach



sentiment




inTluence
 [not]
 investment

  13. 13. choose
 [carefully]

  14. 14. measure
 [something
meaningful
to
you]
 http://bit.ly/100ways

  15. 15. less
is
more
 start
somewhere.

 build
value
over
time.

  16. 16. [Content]

  17. 17. What
do
people
want
 (and
respond
to)?
 1.
Timely,
relevant,
compelling
information
 2.

Meaningful
experiences
 3.
Good
stuff
(that
people
can
use)

  18. 18. How
do
you
know
 what
to
create?
 Demographic







Psychographic

 Technographic




Behavioral

  19. 19. Anything
can
become
 (good)
content
 Human…
ize

 
Personal…ize
 
Local…ize
 Operational…ize 
Granular…ize 
 
Opportunity…ize

  20. 20. Some
(Starter)
Ideas
 100
Days
 Read
This
 News
 1
Picture
 Do
That
 Business
 20
Questions
 Tell
Him
 Sports
 60
Seconds
 Ask
Her
 Culture
 50
States
 Say
what?
 Weather

  21. 21. [Relationships]

  22. 22. DISCLAIMER 1 + 2 + 3
  23. 23. LET’S GET CONTEXTUAL! •  MF is a research + development lab for artists •  Artist residency program •  Site-specific •  Often temporary works
  24. 24. LET’S GET CONTEXTUAL! •  Full-time staff of 12 •  Annual operating budget of $1.6M •  Horizontal authority structure
  25. 25. TWITTER - DIVERSIFY YOUR POSSE INFLUENCERS COLLEAGUES BASE OF SUPPORT
  26. 26. [IdeaStorm]

  27. 27. Scenario:
The
media
(and
 everyone
else,
online
and
of9line)
 is
talking
about
an
issue
that
 relates
to
your
work
–
but
you
are
 not
part
of
the
conversation.

 Challenge:
How
do
you
take
 advantage
of
this
situation
‐‐
get
 attention,
insert
your
voice,
and
 expand
your
reach?

  28. 28. Tools
 People
 There
is
no
‘right
way’
to
blog
 Content
 Activities

  29. 29. 24
Hours
 7
Days
 30
Days
 100
Days
 365
Days

  30. 30. [People]

  31. 31. Brian
Reich
 Email:
brian@littlemmedia.com
 Facebook:
facebook.com/brianreich

 Twitter:
twitter.com/brianreich

 Blog:
www.thinkingaboutmedia.com


  32. 32. Lara Goetsch Director, Marketing and Communications Email: lara@timelinetheatre.com Web: timelinetheatre.com Facebook: facebook.com/TimeLineTheatre Twitter: twitter.com/TimeLineTheatre Blog: timelinetheatre.wordpress.com
  33. 33. Jeffrey Inscho, Mattress Factory Museum Website: mattress.org Facebook: facebook.com/MattressFactory Twitter: @MattressFactory Email: jeffrey@mattress.org

×