Social Media Strategies for<br />Today’s Non-Profits<br />October 19th, 2010<br />cbmcpa.com | socialtoaster.com<br />
Today’s Topics<br />Why Social Media is Great for Non-Profits<br />Strategies for Leveraging Social Media<br />Measuring S...
Fun Stats<br />Facebook<br />500 million active Facebook users<br />Average user has 130 friends<br />150 million mobile F...
Start with Plan<br />POST Method<br />People – who are you trying to engage?<br />Objectives – what are you trying to achi...
Why is Social Media Great for Non-Profits?<br />Loyal constituency<br />Supportive (vocal) constituency<br />Causes genera...
People<br />Employees<br />Volunteers<br />Donors<br />Partners<br />Vendors<br />Advocates<br />Celebrities?<br />
Objectives<br />Increase Donations<br />Increase Volunteers<br />Drive Event Attendance<br />Raise Awareness<br />Grow Mem...
Strategy<br />People: Facebook, LinkedIn, Twitter, Digg<br />Organization: Facebook Page, LinkedIn Group, Twitter<br />Web...
Popular Tactics<br />Facebook Page<br />Facebook Causes<br />Organization Twitter Account<br />ShareThis<br />Blogs<br />Y...
Facebook<br />News feed<br />Status Updates<br />Groups<br />Pages<br />Networks<br />Apps<br />Events<br />Share Links/Ph...
Twitter<br />Why Twitter?<br />Real-time Search<br />Mobile Updates<br />SEO Powerhouse<br />Tips for Twitter<br />Can sim...
LinkedIn<br />Groups<br />Discussions<br />Share News<br />Status Updates<br />Introductions<br />Jobs<br />
YouTube<br />Branded channels<br />2nd most used search engine<br />Content can be displayed on your website<br />10-minut...
Blogs<br />Drive Conversation<br />SEO Benefit<br />Must be Consistent<br />
Tools<br />SocialToaster<br />HootSuite<br />TweetDeck<br />Firefox<br />Yoono<br />ScribeFire<br />Act.ly<br />Twitpic<br...
Getting Started<br /><ul><li>Facebook
Create Personal Facebook Account
Upcoming SlideShare
Loading in …5
×

Social media for non profits 10-20-2010

1,037
-1

Published on

Talk for Councilor, Buchanan, and Mitchell-sponsored event. Overview of strategy for non-profits to use social media effectively.

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,037
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media for non profits 10-20-2010

  1. 1. Social Media Strategies for<br />Today’s Non-Profits<br />October 19th, 2010<br />cbmcpa.com | socialtoaster.com<br />
  2. 2. Today’s Topics<br />Why Social Media is Great for Non-Profits<br />Strategies for Leveraging Social Media<br />Measuring Success<br />Tools You Can Use<br />
  3. 3. Fun Stats<br />Facebook<br />500 million active Facebook users<br />Average user has 130 friends<br />150 million mobile Facebook users<br />Twitter<br />Average user is 39 years old<br />64% of users are 35 or older<br />Follows 173 accounts and has 300 followers<br />LinkedIn<br />Average user is 44 years old<br />People with more than 20 connections are 34 times more likely to be approached with a job<br />Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx<br />
  4. 4. Start with Plan<br />POST Method<br />People – who are you trying to engage?<br />Objectives – what are you trying to achieve?<br />Strategies – what will it look like when you’re done?<br />Technologies – what are the tools you plan to use?<br />Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff<br />
  5. 5. Why is Social Media Great for Non-Profits?<br />Loyal constituency<br />Supportive (vocal) constituency<br />Causes generate action<br />
  6. 6. People<br />Employees<br />Volunteers<br />Donors<br />Partners<br />Vendors<br />Advocates<br />Celebrities?<br />
  7. 7. Objectives<br />Increase Donations<br />Increase Volunteers<br />Drive Event Attendance<br />Raise Awareness<br />Grow Membership<br />
  8. 8. Strategy<br />People: Facebook, LinkedIn, Twitter, Digg<br />Organization: Facebook Page, LinkedIn Group, Twitter<br />Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc.<br />Promote<br />Promote<br />
  9. 9. Popular Tactics<br />Facebook Page<br />Facebook Causes<br />Organization Twitter Account<br />ShareThis<br />Blogs<br />YouTube<br />
  10. 10. Facebook<br />News feed<br />Status Updates<br />Groups<br />Pages<br />Networks<br />Apps<br />Events<br />Share Links/Photos<br />Causes<br />Locations<br />
  11. 11. Twitter<br />Why Twitter?<br />Real-time Search<br />Mobile Updates<br />SEO Powerhouse<br />Tips for Twitter<br />Can simultaneously update Facebook/LinkedIn<br />URL Shortener – 140 char limit, so use service like http://bit.ly<br />Using Twitter<br />“Tweet” = post to Twitter<br />“Re-Tweet” = pass on someone’s Tweet<br />@username = public posting directed to a particular user<br />DM username = direct message to a user<br />#keyword = tag a post for a keyword<br />
  12. 12. LinkedIn<br />Groups<br />Discussions<br />Share News<br />Status Updates<br />Introductions<br />Jobs<br />
  13. 13. YouTube<br />Branded channels<br />2nd most used search engine<br />Content can be displayed on your website<br />10-minute limit<br />YouTube for Non-Profits<br />
  14. 14. Blogs<br />Drive Conversation<br />SEO Benefit<br />Must be Consistent<br />
  15. 15. Tools<br />SocialToaster<br />HootSuite<br />TweetDeck<br />Firefox<br />Yoono<br />ScribeFire<br />Act.ly<br />Twitpic<br />Bit.ly<br />FlipVideo<br />iPhone / Droid / Blackberry<br />SocialOomph<br />ShareThis / AddThis<br />
  16. 16. Getting Started<br /><ul><li>Facebook
  17. 17. Create Personal Facebook Account
  18. 18. Upload/Invite Contacts
  19. 19. Create Facebook Page
  20. 20. Invite Fans
  21. 21. Promote Events
  22. 22. Add Causes
  23. 23. LinkedIn
  24. 24. Create LinkedIn Group
  25. 25. Invite Contacts
  26. 26. Pre-Approve Upload
  27. 27. LinkedIn for Good
  28. 28. Twitter
  29. 29. Create Corporate Twitter Account
  30. 30. Follow People
  31. 31. Find On Other Networks
  32. 32. Create Corporate YouTube Account
  33. 33. Create Branded Channel
  34. 34. Sign up for Nonprofit Program
  35. 35. Website
  36. 36. Follow on Your Networks
  37. 37. Add Blog
  38. 38. Add ShareThis
  39. 39. Add SocialToaster</li></li></ul><li>Questions?<br />Brian Razzaque<br />SocialToaster<br />410.889.7770 <br />www.socialtoaster.com<br />razzaque@socialtoaster.com<br />Follow me: @razzaque<br />

×