Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social media for business umbc talk 11 17-2010

on

  • 914 views

 

Statistics

Views

Total Views
914
Views on SlideShare
914
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media for business umbc talk 11 17-2010 Social media for business umbc talk 11 17-2010 Presentation Transcript

    • Social Media for Business
      University of Maryland
      Baltimore County
      November 17th, 2010
      www.socialtoaster.com
    • Today’s Topics
      Is Social Media Appropriate for You?
      Strategies for Leveraging Social Media
      Measuring Success
      Tools You Can Use
    • Fun Stats
      Facebook
      500 million active Facebook users
      Average user has 130 friends
      150 million mobile Facebook users
      Twitter
      Average user is 39 years old
      64% of users are 35 or older
      Follows 173 accounts and has 300 followers
      LinkedIn
      Average user is 44 years old
      People with more than 20 connections are 34 times more likely to be approached with a job
      Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
    • Social Media Assessment
      What do we hope to accomplish?
      Is Social Media an appropriate channel? All of them or just some of them?
      Who will manage it?
      What resources will we need?
      Facebook - everybody
      LinkedIn – businesses
      Twitter – traffic
      MySpace – entertainment
      Digg/Delicious/Reddit – SEO
      YouTube - everybody
    • Start with Plan
      POST Method
      People – who are you trying to engage?
      Objectives – what are you trying to achieve?
      Strategies – what will it look like when you’re done?
      Technologies – what are the tools you plan to use?
      Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
    • People
      Employees
      Customers
      Volunteers
      Donors
      Partners
      Vendors
      Advocates
      Celebrities?
    • Objectives
      Increase Sales
      Increase Brand Awareness
      Recruit Employees
      Improve Customer Service
    • Strategy
      People: Facebook, LinkedIn, Twitter, Digg
      Organization: Facebook Page, LinkedIn Group, Twitter
      Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc.
      Promote
      Promote
    • Popular Tactics
      Facebook Page
      Organization Twitter Account
      ShareThis
      Blogs
      YouTube
    • Facebook
      News feed
      Status Updates
      Groups
      Pages
      Networks
      Apps
      Events
      Share Links/Photos
      Locations
    • Twitter
      Why Twitter?
      Real-time Search
      Mobile Updates
      SEO Powerhouse
      Tips for Twitter
      Can simultaneously update Facebook/LinkedIn
      URL Shortener – 140 char limit, so use service like http://bit.ly
      Using Twitter
      “Tweet” = post to Twitter
      “Re-Tweet” = pass on someone’s Tweet
      @username = public posting directed to a particular user
      DM username = direct message to a user
      #keyword = tag a post for a keyword
    • LinkedIn
      Groups
      Discussions
      Share News
      Status Updates
      Introductions
      Jobs
    • YouTube
      Branded channels
      2nd most used search engine
      Content can be displayed on your website
      10-minute limit
    • Blogs
      Drive Conversation
      SEO Benefit
      Must be Consistent
    • Tools
      SocialToaster
      HootSuite
      TweetDeck
      Firefox
      Yoono
      ScribeFire
      Act.ly
      Twitpic
      Bit.ly
      FlipVideo
      iPhone / Droid / Blackberry
      SocialOomph
      ShareThis / AddThis
    • Getting Started
      • Facebook
      • Create Personal Facebook Account
      • Upload/Invite Contacts
      • Create Facebook Page
      • Invite Fans
      • Promote Events
      • LinkedIn
      • Create LinkedIn Group
      • Invite Contacts
      • Pre-Approve Upload
      • Twitter
      • Create Corporate Twitter Account
      • Follow People
      • Find On Other Networks
      • Create Corporate YouTube Account
      • Create Branded Channel
      • Sign up for Nonprofit Program
      • Website
      • Follow on Your Networks
      • Add Blog
      • Add ShareThis
      • Add SocialToaster
    • Questions?
      Brian Razzaque
      SocialToaster
      410.889.7770
      www.socialtoaster.com
      razzaque@socialtoaster.com
      Follow me: @razzaque