Social Media for Business
University of Maryland
Baltimore County
November 17th, 2010
www.socialtoaster.com
Today’s Topics
• Is Social Media Appropriate for You?
• Strategies for Leveraging Social Media
• Measuring Success
• Tools...
Fun Stats
• Facebook
– 500 million active Facebook users
– Average user has 130 friends
– 150 million mobile Facebook user...
Social Media Assessment
• What do we hope to
accomplish?
• Is Social Media an
appropriate channel?
All of them or just
som...
Start with Plan
• POST Method
– People – who are you trying to engage?
– Objectives – what are you trying to achieve?
– St...
People
• Employees
• Customers
• Volunteers
• Donors
• Partners
• Vendors
• Advocates
• Celebrities?
Objectives
• Increase Sales
• Increase Brand Awareness
• Recruit Employees
• Improve Customer Service
Strategy
Website
Centralizes
Content: Blogs,
Newsletters,
Events,
Campaigns,
Articles, etc.
Organization:
Facebook Page,
L...
Popular Tactics
• Facebook Page
• Organization Twitter Account
• ShareThis
• Blogs
• YouTube
Facebook
• News feed
– Status Updates
• Groups
• Pages
• Networks
• Apps
• Events
• Share Links/Photos
• Locations
Twitter
• Why Twitter?
– Real-time Search
– Mobile Updates
– SEO Powerhouse
• Tips for Twitter
– Can simultaneously
update...
LinkedIn
• Groups
– Discussions
– Share News
• Status Updates
• Introductions
• Jobs
YouTube
• Branded channels
• 2nd most used search
engine
• Content can be
displayed on your
website
• 10-minute limit
Blogs
• Drive Conversation
• SEO Benefit
• Must be Consistent
Tools
• SocialToaster
• HootSuite
• TweetDeck
• Firefox
– Yoono
– ScribeFire
• Act.ly
• Twitpic
• Bit.ly
• FlipVideo
• iPh...
Getting Started
• Facebook
– Create Personal Facebook
Account
– Upload/Invite Contacts
– Create Facebook Page
– Invite Fan...
Questions?
Brian Razzaque
SocialToaster
410.889.7770
www.socialtoaster.com
razzaque@socialtoaster.com
Follow me: @razzaque
Upcoming SlideShare
Loading in...5
×

Social media for business umbc talk 11 17-2010

689

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
689
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social media for business umbc talk 11 17-2010"

  1. 1. Social Media for Business University of Maryland Baltimore County November 17th, 2010 www.socialtoaster.com
  2. 2. Today’s Topics • Is Social Media Appropriate for You? • Strategies for Leveraging Social Media • Measuring Success • Tools You Can Use
  3. 3. Fun Stats • Facebook – 500 million active Facebook users – Average user has 130 friends – 150 million mobile Facebook users • Twitter – Average user is 39 years old – 64% of users are 35 or older – Follows 173 accounts and has 300 followers • LinkedIn – Average user is 44 years old – People with more than 20 connections are 34 times more likely to be approached with a job Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
  4. 4. Social Media Assessment • What do we hope to accomplish? • Is Social Media an appropriate channel? All of them or just some of them? • Who will manage it? • What resources will we need? • Facebook - everybody • LinkedIn – businesses • Twitter – traffic • MySpace – entertainment • Digg/Delicious/Reddit – SEO • YouTube - everybody
  5. 5. Start with Plan • POST Method – People – who are you trying to engage? – Objectives – what are you trying to achieve? – Strategies – what will it look like when you’re done? – Technologies – what are the tools you plan to use? Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
  6. 6. People • Employees • Customers • Volunteers • Donors • Partners • Vendors • Advocates • Celebrities?
  7. 7. Objectives • Increase Sales • Increase Brand Awareness • Recruit Employees • Improve Customer Service
  8. 8. Strategy Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Digg
  9. 9. Popular Tactics • Facebook Page • Organization Twitter Account • ShareThis • Blogs • YouTube
  10. 10. Facebook • News feed – Status Updates • Groups • Pages • Networks • Apps • Events • Share Links/Photos • Locations
  11. 11. Twitter • Why Twitter? – Real-time Search – Mobile Updates – SEO Powerhouse • Tips for Twitter – Can simultaneously update Facebook/LinkedIn – URL Shortener – 140 char limit, so use service like http://bit.ly • Using Twitter – “Tweet” = post to Twitter – “Re-Tweet” = pass on someone’s Tweet – @username = public posting directed to a particular user – DM username = direct message to a user – #keyword = tag a post for a keyword
  12. 12. LinkedIn • Groups – Discussions – Share News • Status Updates • Introductions • Jobs
  13. 13. YouTube • Branded channels • 2nd most used search engine • Content can be displayed on your website • 10-minute limit
  14. 14. Blogs • Drive Conversation • SEO Benefit • Must be Consistent
  15. 15. Tools • SocialToaster • HootSuite • TweetDeck • Firefox – Yoono – ScribeFire • Act.ly • Twitpic • Bit.ly • FlipVideo • iPhone / Droid / Blackberry • SocialOomph • ShareThis / AddThis
  16. 16. Getting Started • Facebook – Create Personal Facebook Account – Upload/Invite Contacts – Create Facebook Page – Invite Fans – Promote Events • LinkedIn – Create LinkedIn Group – Invite Contacts • Pre-Approve Upload • Twitter – Create Corporate Twitter Account – Follow People • Find On Other Networks • Create Corporate YouTube Account – Create Branded Channel – Sign up for Nonprofit Program • Website – Follow on Your Networks – Add Blog – Add ShareThis – Add SocialToaster
  17. 17. Questions? Brian Razzaque SocialToaster 410.889.7770 www.socialtoaster.com razzaque@socialtoaster.com Follow me: @razzaque
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×