Your SlideShare is downloading. ×
0
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Social media for business umbc talk 11 17-2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media for business umbc talk 11 17-2010

677

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
677
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media for Business University of Maryland Baltimore County November 17th, 2010 www.socialtoaster.com
  • 2. Today’s Topics • Is Social Media Appropriate for You? • Strategies for Leveraging Social Media • Measuring Success • Tools You Can Use
  • 3. Fun Stats • Facebook – 500 million active Facebook users – Average user has 130 friends – 150 million mobile Facebook users • Twitter – Average user is 39 years old – 64% of users are 35 or older – Follows 173 accounts and has 300 followers • LinkedIn – Average user is 44 years old – People with more than 20 connections are 34 times more likely to be approached with a job Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
  • 4. Social Media Assessment • What do we hope to accomplish? • Is Social Media an appropriate channel? All of them or just some of them? • Who will manage it? • What resources will we need? • Facebook - everybody • LinkedIn – businesses • Twitter – traffic • MySpace – entertainment • Digg/Delicious/Reddit – SEO • YouTube - everybody
  • 5. Start with Plan • POST Method – People – who are you trying to engage? – Objectives – what are you trying to achieve? – Strategies – what will it look like when you’re done? – Technologies – what are the tools you plan to use? Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
  • 6. People • Employees • Customers • Volunteers • Donors • Partners • Vendors • Advocates • Celebrities?
  • 7. Objectives • Increase Sales • Increase Brand Awareness • Recruit Employees • Improve Customer Service
  • 8. Strategy Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Digg
  • 9. Popular Tactics • Facebook Page • Organization Twitter Account • ShareThis • Blogs • YouTube
  • 10. Facebook • News feed – Status Updates • Groups • Pages • Networks • Apps • Events • Share Links/Photos • Locations
  • 11. Twitter • Why Twitter? – Real-time Search – Mobile Updates – SEO Powerhouse • Tips for Twitter – Can simultaneously update Facebook/LinkedIn – URL Shortener – 140 char limit, so use service like http://bit.ly • Using Twitter – “Tweet” = post to Twitter – “Re-Tweet” = pass on someone’s Tweet – @username = public posting directed to a particular user – DM username = direct message to a user – #keyword = tag a post for a keyword
  • 12. LinkedIn • Groups – Discussions – Share News • Status Updates • Introductions • Jobs
  • 13. YouTube • Branded channels • 2nd most used search engine • Content can be displayed on your website • 10-minute limit
  • 14. Blogs • Drive Conversation • SEO Benefit • Must be Consistent
  • 15. Tools • SocialToaster • HootSuite • TweetDeck • Firefox – Yoono – ScribeFire • Act.ly • Twitpic • Bit.ly • FlipVideo • iPhone / Droid / Blackberry • SocialOomph • ShareThis / AddThis
  • 16. Getting Started • Facebook – Create Personal Facebook Account – Upload/Invite Contacts – Create Facebook Page – Invite Fans – Promote Events • LinkedIn – Create LinkedIn Group – Invite Contacts • Pre-Approve Upload • Twitter – Create Corporate Twitter Account – Follow People • Find On Other Networks • Create Corporate YouTube Account – Create Branded Channel – Sign up for Nonprofit Program • Website – Follow on Your Networks – Add Blog – Add ShareThis – Add SocialToaster
  • 17. Questions? Brian Razzaque SocialToaster 410.889.7770 www.socialtoaster.com razzaque@socialtoaster.com Follow me: @razzaque

×