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Social media for business umbc talk 11 17-2010

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Social media for business umbc talk 11 17-2010 Social media for business umbc talk 11 17-2010 Presentation Transcript

  • Social Media for Business
    University of Maryland
    Baltimore County
    November 17th, 2010
    www.socialtoaster.com
  • Today’s Topics
    Is Social Media Appropriate for You?
    Strategies for Leveraging Social Media
    Measuring Success
    Tools You Can Use
  • Fun Stats
    Facebook
    500 million active Facebook users
    Average user has 130 friends
    150 million mobile Facebook users
    Twitter
    Average user is 39 years old
    64% of users are 35 or older
    Follows 173 accounts and has 300 followers
    LinkedIn
    Average user is 44 years old
    People with more than 20 connections are 34 times more likely to be approached with a job
    Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
  • Social Media Assessment
    What do we hope to accomplish?
    Is Social Media an appropriate channel? All of them or just some of them?
    Who will manage it?
    What resources will we need?
    Facebook - everybody
    LinkedIn – businesses
    Twitter – traffic
    MySpace – entertainment
    Digg/Delicious/Reddit – SEO
    YouTube - everybody
  • Start with Plan
    POST Method
    People – who are you trying to engage?
    Objectives – what are you trying to achieve?
    Strategies – what will it look like when you’re done?
    Technologies – what are the tools you plan to use?
    Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
  • People
    Employees
    Customers
    Volunteers
    Donors
    Partners
    Vendors
    Advocates
    Celebrities?
  • Objectives
    Increase Sales
    Increase Brand Awareness
    Recruit Employees
    Improve Customer Service
  • Strategy
    People: Facebook, LinkedIn, Twitter, Digg
    Organization: Facebook Page, LinkedIn Group, Twitter
    Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc.
    Promote
    Promote
  • Popular Tactics
    Facebook Page
    Organization Twitter Account
    ShareThis
    Blogs
    YouTube
  • Facebook
    News feed
    Status Updates
    Groups
    Pages
    Networks
    Apps
    Events
    Share Links/Photos
    Locations
  • Twitter
    Why Twitter?
    Real-time Search
    Mobile Updates
    SEO Powerhouse
    Tips for Twitter
    Can simultaneously update Facebook/LinkedIn
    URL Shortener – 140 char limit, so use service like http://bit.ly
    Using Twitter
    “Tweet” = post to Twitter
    “Re-Tweet” = pass on someone’s Tweet
    @username = public posting directed to a particular user
    DM username = direct message to a user
    #keyword = tag a post for a keyword
  • LinkedIn
    Groups
    Discussions
    Share News
    Status Updates
    Introductions
    Jobs
  • YouTube
    Branded channels
    2nd most used search engine
    Content can be displayed on your website
    10-minute limit
  • Blogs
    Drive Conversation
    SEO Benefit
    Must be Consistent
  • Tools
    SocialToaster
    HootSuite
    TweetDeck
    Firefox
    Yoono
    ScribeFire
    Act.ly
    Twitpic
    Bit.ly
    FlipVideo
    iPhone / Droid / Blackberry
    SocialOomph
    ShareThis / AddThis
  • Getting Started
    • Facebook
    • Create Personal Facebook Account
    • Upload/Invite Contacts
    • Create Facebook Page
    • Invite Fans
    • Promote Events
    • LinkedIn
    • Create LinkedIn Group
    • Invite Contacts
    • Pre-Approve Upload
    • Twitter
    • Create Corporate Twitter Account
    • Follow People
    • Find On Other Networks
    • Create Corporate YouTube Account
    • Create Branded Channel
    • Sign up for Nonprofit Program
    • Website
    • Follow on Your Networks
    • Add Blog
    • Add ShareThis
    • Add SocialToaster
  • Questions?
    Brian Razzaque
    SocialToaster
    410.889.7770
    www.socialtoaster.com
    razzaque@socialtoaster.com
    Follow me: @razzaque