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CCBC Women's Expo & Conference Address 03-11-2011
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CCBC Women's Expo & Conference Address 03-11-2011

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Strategies for small businesses to employ relating to the effective use of social media for marketing purposes.

Strategies for small businesses to employ relating to the effective use of social media for marketing purposes.


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Transcript

  • 1. CCBC Women’s Expo & Conference Links, Tweets and Blogs, Oh My! March 11 th , 2011 www.socialtoaster.com
  • 2. Today’s Topics
    • Is Social Media Appropriate for You?
    • Strategies for Leveraging Social Media
    • Measuring Success
    • Tools You Can Use
  • 3. Fun Stats
    • Facebook
      • 500 million active Facebook users
      • Average user has 130 friends
      • 150 million mobile Facebook users
    • Twitter
      • Average user is 39 years old
      • 64% of users are 35 or older
      • Follows 173 accounts and has 300 followers
    • LinkedIn
      • Average user is 44 years old
      • People with more than 20 connections are 34 times more likely to be approached with a job
    Sources: http://www.facebook.com/press/info.php?statistics , http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm , http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
  • 4. Social Media Assessment
    • What do we hope to accomplish?
    • Is Social Media an appropriate channel? All of them or just some of them?
    • Who will manage it?
    • What resources will we need?
    • Facebook - everybody
    • LinkedIn – businesses
    • Twitter – traffic
    • MySpace – entertainment
    • Digg/Delicious/Reddit – SEO
    • YouTube - everybody
  • 5. Start with Plan
    • POST Method
      • People – who are you trying to engage?
      • Objectives – what are you trying to achieve?
      • Strategies – what will it look like when you’re done?
      • Technologies – what are the tools you plan to use?
    Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
  • 6. People
    • Employees
    • Customers
    • Volunteers
    • Donors
    • Partners
    • Vendors
    • Advocates
    • Celebrities?
  • 7. Objectives
    • Increase Sales
    • Increase Brand Awareness
    • Recruit Employees
    • Improve Customer Service
  • 8. Strategy Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Digg Promote Promote
  • 9. Popular Tactics
    • Facebook Page
    • Organization Twitter Account
    • ShareThis
    • Blogs
    • YouTube
  • 10. Facebook
    • News feed
      • Status Updates
    • Groups
    • Pages
    • Networks
    • Apps
    • Events
    • Share Links/Photos
    • Locations
  • 11. Twitter
    • Why Twitter?
      • Real-time Search
      • Mobile Updates
      • SEO Powerhouse
    • Tips for Twitter
      • Can simultaneously update Facebook/LinkedIn
      • URL Shortener – 140 char limit, so use service like http://bit.ly
    • Using Twitter
      • “ Tweet” = post to Twitter
      • “ Re-Tweet” = pass on someone’s Tweet
      • @username = public posting directed to a particular user
      • DM username = direct message to a user
      • #keyword = tag a post for a keyword
  • 12. LinkedIn
    • Groups
      • Discussions
      • Share News
    • Status Updates
    • Introductions
    • Jobs
  • 13. YouTube
    • Branded channels
    • 2 nd most used search engine
    • Content can be displayed on your website
    • 10-minute limit
  • 14. Blogs
    • Drive Conversation
    • SEO Benefit
    • Must be Consistent
  • 15. Tools
    • SocialToaster
    • HootSuite
    • TweetDeck
    • Firefox
      • Yoono
      • ScribeFire
    • Act.ly
    • Twitpic
    • Bit.ly
    • FlipVideo
    • iPhone / Droid / Blackberry
    • SocialOomph
    • ShareThis / AddThis
  • 16. Getting Started
    • Facebook
      • Create Personal Facebook Account
      • Upload/Invite Contacts
      • Create Facebook Page
      • Invite Fans
      • Promote Events
    • LinkedIn
      • Create LinkedIn Group
      • Invite Contacts
        • Pre-Approve Upload
    • Twitter
      • Create Corporate Twitter Account
      • Follow People
        • Find On Other Networks
    • Create Corporate YouTube Account
      • Create Branded Channel
      • Sign up for Nonprofit Program
    • Website
      • Follow on Your Networks
      • Add Blog
      • Add ShareThis
      • Add SocialToaster
  • 17. Questions? Brian Razzaque SocialToaster 410.889.7770 www.socialtoaster.com [email_address] Follow me: @razzaque