MVC Commercialization Expertise
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Design Clinical
Development
• Educate internal
stakeholders
• Uncover
Custome...
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Clinical
Development &
Operations
• Design Clinical
Development
• Educate int...
MARKETING VISION CONSULTING
COMMERCIALIZATION SERVICES
Medical Strategic Management
 Clinical Development & Operations - clinical study
design and strategy, protocol, Steering ...
Market Research
 Commercial Assessment –
 Treatment Algorithm/Patient Flow -
 Segmentation -
 Positioning -
 Branding...
Marketing
 New Product Planning
 Product Forecasting
 Launch Preparedness
 Product Lifecycle
Management
 Portfolio Op...
Product Development
 New Product Planning
 Strategy Development
 Strategic & Tactical
Project Management
 New Product ...
Therapeutic Area Expertise
Metabolics (Diabetes/Obesity)
Central Nervous System Disorders
GI Disorders
Transplant
Respirat...
Collective Collaborations
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Mvc commercialization excellence 9.13

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At Marketing Vision Consulting pride ourselves on realizing with keen insight the complexity and intricacies of the development and commercialization of new products and offerings. We bring expertise in the areas of biotechnology, pharmaceuticals, diagnostics, medical device, and healthcare services.

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Mvc commercialization excellence 9.13

  1. 1. MVC Commercialization Expertise
  2. 2. Phase I LaunchPhase IIa Phase IIIPhase IIb • Design Clinical Development • Educate internal stakeholders • Uncover Customer Insights • Understand Market Dynamics • ljhbj • Understand Market Opportunity • ljhb • Determine Key Product Drivers • Define Target Audiences & Targets fine Target Audiences & Targets • Identify differentiating positioning based on TPP • Monitor Product Development • ljhb • Support Product Positioning • Determine lifecycle strategy • Establish Advocacy • Determine Medical Strategy • ljhb • Enhance brand equity through campaign and message development • Build brand equity • Optimize product portfolio • Develop Medical Strategies • ljhb • Evaluate sales force effectiveness • Prepare for launch • Optimize commercial performance • Educate internal stakeholders • Support promotional activities Product Development Market Research MarketingMedical Expertise
  3. 3. Phase I LaunchPhase IIa Phase IIIPhase IIb • Clinical Development & Operations • Design Clinical Development • Educate internal stakeholders • Exploratory Research • Competitive Landscape research • ljhbj • Market Assessment & sizing • ljhb • Commercial Assessment • Treatment Algorithm & Patient flow fine Target Audiences & Targets• Market Assessment & sizing • Financial Impact • Medical Monitoring • ljhb • Segmentation • Targeting • Positioning • Lifecycle Management • Portfolio Optimization • Establish advocacy • Determine medical strategy • ljhb • Promotional Campaign development • KOL Influence Mapping • Pricing Research • Brand development • Campaign & message development • Medical Strategies • ljhb • ATU • Message Recall • Launch strategy • Multi-channel Marketing • KPIs • Commercial effectiveness • Sales scientific training • Medical promotional support Product Development Market Research MarketingMedical Services
  4. 4. MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES
  5. 5. Medical Strategic Management  Clinical Development & Operations - clinical study design and strategy, protocol, Steering Committee Management, data review, analysis & reporting  Medical Monitoring - safety monitoring, coding  Sales Scientific Training - live or web-based training, module preparation (Phases I-III)  Medical Strategies - Advisory Boards, Publication Strategy, Scientific Platform, Medical Strategic Plan, KOL Development, Speaker Training & Meetings  Medical Promotional Support – Promotional Material Review
  6. 6. Market Research  Commercial Assessment –  Treatment Algorithm/Patient Flow -  Segmentation -  Positioning -  Branding Research -  Promotional Campaign Development –  KOL Influence Mapping -  Pricing Research -  ATU -
  7. 7. Marketing  New Product Planning  Product Forecasting  Launch Preparedness  Product Lifecycle Management  Portfolio Optimization  Business Analysis & Planning  New Business Development  Brand Development & Management  Strategic Marketing  Commercial Effectiveness  Resource Optimization  Medical & HCP Marketing  Consumer & Patient Marketing  Managed Markets Marketing  Multi-Channel Marketing  Digital Marketing  KOL Mapping  Advocacy Development
  8. 8. Product Development  New Product Planning  Strategy Development  Strategic & Tactical Project Management  New Product Ideation & Gap Analysis  TPP Development  Regulatory Registration Planning  Technology Transfer  Team Leadership & Facilitation  Business & Financial Processes  Business Cases  New Product Proposals  Clinical Development Plans  Project Timelines  Portfolio Management  Budget Planning & Forecasting
  9. 9. Therapeutic Area Expertise Metabolics (Diabetes/Obesity) Central Nervous System Disorders GI Disorders Transplant Respiratory Wound Management Cardiovascular Anti-virals/HIV Immunology Anti-infectives Women’s Health Pain/Inflammation/Rheumatoid Arthritis Oncology Cough & Cold Preparations Ophthalmology Urology Sports Physiology & Rehabilitation Medical Devices Diagnostics Dermatology/Skin Care & Nutritional
  10. 10. Collective Collaborations
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