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Noober media powerpoint

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    Noober media   powerpoint Noober media powerpoint Presentation Transcript

    • Chapter 13-1 NooberMEDIA, Inc. The World’s Largest Advertisement Search Engine. Prepared by Brian Parker Founder, CEO Executive Chairman Board of Directors
    • Chapter 13-2 NooberMEDIA is an MPE (Multiple Platform Extension) that is focused on combining all elements of the inter-web to form a single powerful and enjoyable informational tool. To put it blunt, we are a direct advertisement search engine. We’re like Google, except the only information we display or find is advertisement. Our general focus is to fuse direct advertisement using the virtual web-link of social networking. Instead of acting as a social networking entity, incorporating indirect advertising elements, we act as a direct advertising entity, using social networking as an informational-ecosystem. Description
    • Chapter 13-3 NooberMEDIA, Inc. Corporate Information Address: 9955 Buffalo Speedway Ste. 20103 Houston, Texas 77054 Phone: (409) 939-6143 www.noobermedia.com Incorporated in the state of Delaware – March 12, 2012 C-Stock Corporation – EIN # 800795118 Registration of .COM Domain Name – October 14, 2011 Certification of Domain – October 14, 2011 Texas Registration For-Profit File Number: 801668175 (Filed on October 12, 2012) Trademark Serial Number: 85755262 (Filed on October 19, 2012) Founder(s): Brian Parker
    • Chapter 13-4 Basic Analysis: The Future of Direct Advertisement
    • Chapter 13-5 What is Indirect Advertising? Indirect Advertising is a selling method of diversionary ad placement. For example, the make and model of a car in a big budget Hollywood movie. The camera pans over a street and we see several cars, but we’re focused on the action… not the cars. In regards to online advertisement, ads located on the left, right, top, and/or bottom of a particular site is considered indirect advertisement. The key is to place ads in a place of high visibility (Facebook, Yahoo!, etc.) with the hope that, at least, a small portion of viewers or users will see and/or become interested in a product or service. Indirect Advertising vs Direct Advertising Is this method of advertisement successful? No! There is a universal belief – from consumers and now advertisers – that it doesn’t work. For example: General Motors pulled a $10M ad account from Facebook, saying it was, “ineffective” and had “little impact on consumers”. What is the alternative? Direct advertisement! That’s what we do! Simply put, we aim to go directly at the end-user (consumer) by putting ads in an exclusive visual advertisement search engine.
    • Chapter 13-6 Primary User: Our primary user is the first priority of our functioning business; the client. We call the client a primary user because the client is the user or entity that will primarily effect our revenue. The client is the advertiser. The advertiser is the entity that will offer a product or service, intangible or tangible, to the secondary user or end user. - structure: company, corporation, organization, person - example: McDonald’s, Starbucks, Subway, Burger King, Nike, Macy’s Secondary User: The secondary user is the second priority of our functioning business; the consumer. We call the consumer a secondary user because the consumer is the direct object of functionality for our client. The purpose of function for our client (primary user) is to introduce and/or sell their product to the secondary user (consumer). Our goal is to help move (sell) the primary user’s product or service. - structure: men, women, teen, organization, business, city, government - example: people or organizations shopping for products and services Primary User vs. Secondary User
    • Chapter 13-7 1. Decipher advertisement market traits and trends. 2. Describe internal functionality and vision. 3. Detail senior management and employee base. 4. Provide analysis of revenue process. 5. Provide an IPO lead-up. 6. Identify projected liquidity (asset-based), solvency, and profitability. 7. Provide in-depth analysis of projected (future) mergers & acquisitions. PowerPoint Objectives
    • Chapter 13-8 Market Introduction High costs w/ vague project- ability Slow infusion Vast competition w/ vague project- ability Creation of users Costs become counter-optimal Internal deviation Sales volume declines Market overload and implosion Sales volume peaks Maximization of product Evolution of expected profitability IPO realization and financial stability Competitive pricing Initial sales volume Profitability is projected and rising toward potential Low costs due to competition strategy Growth Maturity Saturation and Decline Market Traits
    • Chapter 13-9 Market Trends Bull Market - increases investor confidence and investing in anticipation of future price increases (capital gains). Bear Market – shows general decline in the stock market over a period of time. It is a transition from high investor optimism to widespread investor fear and pessimism. Market Top - shows that the market has simply reached the highest point that it will, for some time (usually a few years). Market Bottom - is a trend reversal, the end of a market downturn, and precedes the beginning of an upward moving trend (bull market).
    • Chapter 13-10 In the Bull Market – we expect to create a new environment for online advertisement, creating a large pool of investors who are paying for a direct-sales service. In the Bear Market – we expect to maintain our clientele and force the market to adhere to our strategy, primarily through our strong presence and vacuum operation, thus reducing panic from shareholders. In the Market Top – we expect to have no anticipated ceiling cap for the market due to our strategy of direct online advertisement and selling, thus creating an endless array cash flow. In the Market Bottom – we expect to continue evolving and revolving the market, providing finely tuned profitability and a stabilized market trend, reverting to the Bull & Bear syndrome, consistently. What we expect in the market…
    • Chapter 13-11 What is a SWOT Analysis? SWOT Analysis stands for Strengths, Weaknesses, Opportunities, and Threats. We conduct this kind of analysis to reveal vital internal and external features of any organization. In our case, we conducted a SWOT Analysis on some 18 different companies and/or corporations. A SWOT Analysis will determine:  the strength of executive decision-making, thus focusing on financial gain and market or sector positioning  any weaknesses of executive decision-making, thus focusing on internal and external effectiveness  any opportunities that may be present or opportunistically not present for those companies and/or corporations  any threats that may directly harm the companies and/or corporations that may have a positive or negative impact We use this data, along with limitations (SLOT) of organizational functionality, to best plan our approach into the market or sector. …a few of the companies and/or corporations >>> Why we conduct a SWOT Analysis…
    • Chapter 13-12 Google – SWOT Analysis STRENGTHS - 34,000 searches per second, 2 million searches per minute, 121 million searches per hour, and 2 billion searches per day - estimated value $86 billion (USD)dollars - total advertising revenues were $28 billion (USD) dollars (2010) WEAKNESSES - 97% of Google’s revenue comes from advertising (indirect advertising) - high turnover ratio at mid-level and senior-level management (always losing exec’s to rivals)
    • Chapter 13-13 Facebook – SWOT Analysis STRENGTHS - completely integrated features of Web2.0 (one-stop shop/evolvable) - great sociable (aesthetic) features like the “LIKE” button - great marketing tool with an array of developer’s options - vast potential, both, financially and fundamentally WEAKNESSES - 82% of Facebook’s revenue is indirect advertising - doesn’t think outside the box (creating new methods of revenue and external growth) - over-valued on the public market (reflecting poor executive decision-making)
    • Chapter 13-14 Internal Functionality What is internal functionality? Internal functionality describes the operational planning and physical functions of all levels of the infrastructure of an organization. The ability to best operate a business to its fullest potential lies in the hands of its operators, planners, and senior management. NooberMEDIA is well equipped with a dynamic senior management base that is fully capable of seeing the corporation to its potential. Hierarchy ranking for NooberMEDIA: a. Board of Directors(external/internal) b. Officer c. Vice President e. Executive Vice President f. Director g. Mid-Level Managers/Employees h. Lower-Level Managers/Employees
    • Chapter 13-15 Founder, Chief Executive Officer, and Executive Chairman of the Board – Brian Parker Chief Business Development Officer – Mandy Thompson Chief Operating Officer - Chief Financial Officer – Mark Patterson Chief Technology Officer – Jonyt Meyer Vice President of Human Resources & Recruiting – Richard Bolf Vice President of Marketing – Terry Straub Vice President of New Product Development – Allen Osei Vice President of Systems Operations Vice President of Accounting Vice President of Financial Analysis/Planning Vice president of U.S. Operations Vice President of International Operations Vice President of American Sales Vice President of International Sales Vice President of Universal Advertisement Senior Management
    • Chapter 13-16 Director of Application Design Director of Application Development Director of System Test & Integration Director of Operations & Maintenance Director of Systems Engineering Product Design Manager – Derek Muller Platform Development Manager – Matthew Parker Hardware Maintenance Software Maintenance New Design Source Code Development Design Deployment Senior UX Designer – Luis Diaz Senior UX Designer – Michael Sefer Engineer (Aesthetics) Engineer (Aesthetics) Technology
    • Chapter 13-17 Director of U.S. Accounting Services Director of International Accounting Services Director of Planning Director of Pricing Director of Cost General Ledger (Domestic) Accounts Receivable (Domestic) Accounts Payable (Domestic) Payroll/Benefits Manager (Domestic) Travel (Domestic) General Ledger (International) Accounts Receivable (International) Accounts Payable (International) Payroll/Benefits (International) Travel (International) Senior Financial Assistant Finance
    • Chapter 13-18 Director of U.S. Procurement Director of U.S. Client Services Director of U.S. User Services Director of International Procurement Director of International Client Services Director of Security (Domestic) Director of Security (International) Operations Liaison (Domestic) Operations Liaison (International) Market Analyst - Southwest U.S. Territory Market Analyst - Northwest U.S. Territory Market Analyst - Northeast U.S. Territory Market Analyst - Southeast U.S. Territory Market Analyst - Far East Territory Market Analyst - United Kingdom Territory Market Analyst - Central Territory Operations
    • Chapter 13-19 Director of North America (Sales) Director of Central America (Sales) Director of South America (Sales) Director of United Kingdom (Sales) Director of Africa & Middle East (Sales) Director of Far East (Sales) Director of Account Management (U.S.) Director of Account Management (International) Director of Advertising (U.S.) Director of Advertising (International) Director of Marketing (U.S.) Director of Marketing (International) Director of Training (U.S. Sales & Account Management) Director of Training (International Sales & Account Management) Director of Training (Global Advertising) Director of Training (Global Marketing) Business Development
    • Chapter 13-20 Direct Advertisement How will we make money? The process is simple, in terms of functionality. We are an Advertisement Search Engine (Visual Search Database) that allows end-users (consumers) to search for ads from our primary user (clients/companies/corps). Each logo is placed into our search engine, via first-come- first-serve. The logo’s are clickable with routing links to the clients’ home. The End User clicks on the logo’s and will visit the home site, view the ad, and/or save the logo to their own personal MY HOME page. Primary user signs up for a direct advertisement account. The account is called a MASTER ACCOUNT. Each account costs $1 million (USD). The End User will have the option to share (Facebook, Twitter, etc.) information with friends about the ads, creating more interest.
    • Chapter 13-21 How does the site work? You simply click on any logo. Don’t see who you’re looking for? Just type in the name of the company or corporation and search for their ads. You can click to visit the website or just quickly read the ad. If you like what you see, you can click to send the logo to your MY HOME page. Visit Site It’s Big Boy Week at McDonald’s! Buy any Big Mac Meal and get another Burger Meal, of equal or smaller size, FREE! U.S. locations only August 20th – August 27th Send to My Home
    • Chapter 13-22 Simply put, we want our clients to be successful. What’s in it for the client? The client shall expect to see a rise in the sell of their products and services. The goal is to expect increased consumer consumption. The client will receive shares of the corporation. The shares shall be of Class A, Class B, and Preferred Stock class. The client will have 24/7 attention of their account manager. They will have the option to update their advertisement at any time they deem necessary. The client will make money from its competitors. Each account, sold, will reward preferred shareholders with dividends.
    • Chapter 13-23 An initial public offering (IPO) or stock market launch is a type of public offering where shares of stock in a company are sold to the general public, on a securities exchange, for the first time. Initial public offerings are used by companies to raise expansion capital, to possibly monetize the investments of early private investors, and to become publicly traded enterprises. OUR MISSION (1) Develop an impressive management and professional team (2) Grow the company's business with an eye to the public marketplace (3) Obtain audited or auditable financial statements using IPO-accepted accounting principles (4) Clean up the company's act (5) Establish antitakeover defenses (6) Develop good corporate governance (7) Create insider bail-out opportunities and take advantage of IPO windows Projected IPO filing date: March 13, 2017 (Monday) Initial Public Offering (IPO) Lead-Up