Linkedin & VCU
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Linkedin & VCU

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  • Joe
  • Joe
  • Brian
  • http://www.linkedin.com/company/166810?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3A10069011380210147076%2CVSRPtargetId%3A166810%2CVSRPcmpt%3AprimaryBrian
  • Brian
  • Demo University page search functionhttp://www.linkedin.com/edu/school?id=19608&trk=tyah&trkInfo=tas%3AVCU%20Joe
  • Rebranding forthcomingJoe
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  • Joe
  • Joe
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Linkedin & VCU Linkedin & VCU Presentation Transcript

  • LINKEDIN & VCU A collaboration between: University Career Center University Relations Alumni Relations
  • LINKEDIN: BACKGROUND Why is LinkedIn important to VCU?  SCOPE: World’s largest professional network: 150 million members  NETWORK: Over 50,000 people have VCU listed on their LinkedIn profile  RELEVANT: Free, accessible, mobile and current  STRATEGIC: Supports strategic goals for Advancement, UCC and Admissions  STUDENT SUCCESS: Allows current students to engage for career planning, exploration, networking and community  ENGAGEMENT: Serves as another method for engaging hard to reach alumni  DATA: Ability to capture real-time alumni career outcomes data
  • LINKEDIN: NEW AUDIENCES
  • 3 WAYS TO CONNECT 1. Company Page 2. University Page 3. VCU Alumni Group
  • COMPANY PAGE Opportunities:  Company news  Accolades  Press coverage  Job postings for VCU employment  Mainly one-way communication Audiences:  Current employees  Prospective employees  Alumni seeking news  External media
  • USER PROFILE 0 52% 49% Employee vs Non- Employee Traffic Employee Non-Employee Experience Level 0% Entry 36% Senior 32% Manager 13% Director 10% Training 9%
  • UNIVERSITY PAGE Opportunities:  Provides searchable database of alumni and student profiles for research/engagement  Landing page for students, alumni, prospective students, faculty, staff  Serves as a news center for alumni and student news Audiences:  All current students  Prospective students  Alumni  Faculty and staff  Populations searching for information about VCU
  • VCU ALUMNI GROUP Opportunities:  Career networking community  Career specific discussion groups  Industry focused sub groups  Will mirror VCU Alumni modeling and content Audiences:  All current students (verified)  All VCU alumni (verified)  Select faculty and staff
  • 8,511 ARE ALREADY ENGAGED 5429 5584 5804 6017 6151 6180 7061 7408 7717 8201 8444 8511 2000 3000 4000 5000 6000 7000 8000 9000 10000 APRIL MAY JUNE JULY AUGUST SEPTEMBER Followers Followers to Group Followers to Company Page
  • PROMOTING OUR POSITION Linking  Who should link to these pages?  Which page should you link to?  Call for content Content Management  Company page: Tristana Trani & University Relations  University page: UCC & Tristana Trani  Alumni Group: UCC & Alumni Relations
  • NEXT STEPS  October  Continue to refine pages and content  Development of participation and membership policies  December  Begin rebranding efforts of all three pages  Evaluate process of student/alumni verification and data mining  January  Begin marketing of University Pages & VCU Alumni group (rebranded) (soft)  March  Evaluate campaigns and engagement levels  June  Formally launch efforts to utilize all three pages as part of overall VCU social media efforts
  • QUESTIONS