Facilitated by:
 Overview and Character Intros Stories Warm Up The Art of Storytelling What’s My Story? Storytelling and OCD Debrief
   A Simple Story    › Take a few moments to re-live your day so far    › Identify a few significant elements or events t...
 Heads down. Listen to this storyhttp://www.youtube.com/watch?v=hBe0VCso0qs Heads up List 4 or 5 key elements of this s...
Inherently human,                    relational behaviorUniversal across   cultures and          history
We make sense of the world via stories
Capture andshare a part ofourselves                  Appeal to                  emotions                  and             ...
   Create an experience in narrative and    images that evoke emotional response    and shape how we connect to others  ...
 Setting Call to Action Initial Success Central Crisis Final Ordeal Final Union/Resolution
 Relatable Hero Mentor/Guide Sidekick/Motivator Bold Weapon Threatening Dragon End Prize
   Analyze    › Helps deconstruct a situation or issue    › There is no final ordeal or prize   Generate    › Stimulates...
 Assumption: people are rational beings Reality: unconscious mind dominates   Power of stories:    › Convey emotion and...
   Take 3 minutes to consider the question: “What is your    greatest weakness?”   Pair up and take turns sharing your s...
   Objective:    › Appreciation for how storytelling can be      effectively applied to OCD’s mission     marketing mater...
   Working the Pitch:    › Step 1: Individual Brainstorming       What are the story components?    › Step 2: Group Pitc...
   Recap our plot today   Stories are one of the best methods to    communicate our view of reality to and    build conn...
Resolution        Initial Success                                           Final OrdealCall to Action                    ...
   “Stories help us smooth out some of the    decisions we have made and create    something that is meaningful and    se...
d+b Art of Storytelling
d+b Art of Storytelling
d+b Art of Storytelling
d+b Art of Storytelling
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d+b Art of Storytelling

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  • Ok, now to get everyone’s juices flowing…lets do something fun.
  • We are all storytellers. We learn thru stories. Anthropologists, psychologists. Retain info better.
  • Stories are ultimately a social and emotional experience.
  • Stories are ultimately a social and emotional experience.
  • Traditional story structure in 3 parts, or 3 acts. Or Freytags 5 act structure.Nancy Duarte (mapping of Steve Jobs and MLK speeches)Give people a point of the story, and details that help them remember it and tell the story to others. Story needs a rhythm. You can create it with structure AND delivery.
  • Unconscious mind controls 95% of our behaviorCognitively, we have three types of minds (lizard, mammal, human)Mammal brain makes decisions, human brain rationalizes it
  • People will believe most what they tell themselves. Stories help you shape and frame what they will tell themselves.
  • Dan McAdams, a Northwestern University psychology professor who has studied storytelling for more than 10 years, told a publication for the American Psychological Association this quote.
  • d+b Art of Storytelling

    1. 1. Facilitated by:
    2. 2.  Overview and Character Intros Stories Warm Up The Art of Storytelling What’s My Story? Storytelling and OCD Debrief
    3. 3.  A Simple Story › Take a few moments to re-live your day so far › Identify a few significant elements or events that would be part of a story about your morning › Take 2 minutes and jot down your “morning story” as if it were going to be included in your biography
    4. 4.  Heads down. Listen to this storyhttp://www.youtube.com/watch?v=hBe0VCso0qs Heads up List 4 or 5 key elements of this story
    5. 5. Inherently human, relational behaviorUniversal across cultures and history
    6. 6. We make sense of the world via stories
    7. 7. Capture andshare a part ofourselves Appeal to emotions and empathy
    8. 8.  Create an experience in narrative and images that evoke emotional response and shape how we connect to others Stories: › Characters › Symbols › Plot
    9. 9.  Setting Call to Action Initial Success Central Crisis Final Ordeal Final Union/Resolution
    10. 10.  Relatable Hero Mentor/Guide Sidekick/Motivator Bold Weapon Threatening Dragon End Prize
    11. 11.  Analyze › Helps deconstruct a situation or issue › There is no final ordeal or prize Generate › Stimulates thought and create ideas › Focus on crisis and ordeal Persuade › Communicates convincingly, leads to action › Emphasizes final union, a clear outcome
    12. 12.  Assumption: people are rational beings Reality: unconscious mind dominates Power of stories: › Convey emotion and create connection › Appeal to instinctual human dimensions › Touch core source of our mindsets › Facts are meaningless without stories providing context and generating empathy
    13. 13.  Take 3 minutes to consider the question: “What is your greatest weakness?” Pair up and take turns sharing your story (2 minutes each) While your partner answers, jot down the story elements that stand out to you. Take 2 minutes to share thoughts with your partner. Partner with another pair and choose one person from each pair to tell the story of their partner’s greatest weakness, to practice the art of retelling a story. Rate each story based on inclusion of story elements and excitement level.
    14. 14.  Objective: › Appreciation for how storytelling can be effectively applied to OCD’s mission marketing materials
    15. 15.  Working the Pitch: › Step 1: Individual Brainstorming  What are the story components? › Step 2: Group Pitch Development  How are we going to tell the story? › Step 3: PITCH!  Tell the story › Step 4: Reflect
    16. 16.  Recap our plot today Stories are one of the best methods to communicate our view of reality to and build connections with others Plot structure and character elements help your stories be more relatable, engaging, impactful and memorable
    17. 17. Resolution Initial Success Final OrdealCall to Action Central Crisis
    18. 18.  “Stories help us smooth out some of the decisions we have made and create something that is meaningful and sensible out of the chaos of our lives” Others who don’t know you well gain a deeper understanding through your stories of who you are and what makes you tick

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